The Ambition Coalition by Rebekah Fowlkes & Melissa Eickenhorst

December 02, 2025 Episode 69 - How to Love On Your Team During the Holidays (Without Losing Your Mind or Your Budget)

The holidays are here, which means TWO things:

Everyone's overwhelmed.

Leaders everywhere are asking, "What in the world do I do for my customers and team this year?"

Inside today's episode, we're breaking down how to love on your people in a way that's heartfelt, intentional, and sustainable — without losing your budget or your mind.

Because here's the truth:

The #1 reason people leave a job, a team, or a wellness journey is because they don't feel appreciated or seen.

And during the holidays — when life already feels loud — that lack of connection hits harder.

This episode will help you create a holiday appreciation rhythm that honors your heart, honors your budget, and strengthens retention from the inside out.

🌟 In This Episode, We Cover:

• Why holiday appreciation matters more than ever

And how your encouragement can be the thing that keeps someone from quietly slipping away.

• How to differentiate support for occasional customers, committed customers, brand ambassadors & business partners

Without guilt — and without guessing.

• The 3–5% stewardship system for holiday gifting

This simple framework saves your sanity and your bank account.

• How corporate America already does this

Why structure ≠ favoritism — structure = maturity.

• Why appreciation is one of the strongest retention strategies

(And why it's far cheaper to KEEP a customer than to acquire a new one.)

• The emotional side of leadership during the holidays

And why "I see you. I'm with you." might be the exact message your people need.

• How to audit your retention metrics

So you know exactly where to love, lead, and support next.

This episode is equal parts strategy + heart, and it will give you clarity, confidence, and a healthy direction for your business during the busiest season of the year.

🎁 Links + Next Steps

👉 Join Us for Lead Flow Lab — December 2!

If this episode has you thinking,

"I want systems like this in every part of my business,"

then you need to be inside Lead Flow Lab.

It's our 3-hour live workshop where we simplify:

how to find new people

where leads actually come from

how to create consistent conversations

how to build a repeatable marketing rhythm

how to stop guessing and start leading with clarity

💥 Black Friday Pricing: Only $23