Today, Andy and Ange dive deep into the often-overlooked goldmine of retention marketing. If you're tired of the constant hustle for new customers, this episode is your ticket to easier profits and loyal customers. 🛠️💡

FREE download for this episode: 

Nailing Repeat Business: 39 Retention Marketing Strategies

Key Strategies and Insights: 

• Retention vs. Acquisition: Retention marketing is cheaper and more effective than constantly seeking new customers. Studies show that acquiring a new customer can be up to 25 times more expensive than retaining an existing one. 
• Big Impact: A small 5% increase in customer retention can boost profits by 25% to 95%.  
• Real Life Success: Andy shares how focusing on retention helped Dr. DRiP Plumbing achieve 77% repeat business. 
• Simple Techniques: From asking for rebookings to leveraging a CRM for regular customer engagement, small changes can lead to big returns. 
• Cross-Selling: Expand your offerings to increase the average job ticket. Simple add-ons or complementary services can significantly increase revenue. 
• Engagement Strategies: Use a mix of both digital (emails, social media) and physical (fridge magnets, business cards) strategies to keep your brand top-of-mind. 

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This episode is packed with practical advice to turn your current customers into your biggest fans. Tune in, apply these insights, and watch your trade business thrive!