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A bunch of startups are not entering the booming Indian e-bus ecosystem and becoming overnight successes. Just take the case of EKA mobility. Before 2023, EKA was barely a company. It was more the R&D wing of Pinnacle Industries, which is a major manufacturer of seating and interiors for legacy automakers like Tata Motors and Ashok Leyland.
But when the government launched the PM E-Drive subsidy back in September, everything changed for Eka Mobility. The five-year-old startup turned into a full-fledged EV manufacturer. Eka Mobility is one among many beneficiaries of the EV wave here in India. But naturally, it does not come without its challenges.
Which is why, despite India’s e-bus ambitions slowly gaining momentum thanks to government funding, the private sector has barely put its foot on the pedal.
Tune in.
Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
One channel. Every show. No more switching feeds.
Follow The Ken on Apple Podcasts or tune in on The Ken app.
5
99 ratings
A bunch of startups are not entering the booming Indian e-bus ecosystem and becoming overnight successes. Just take the case of EKA mobility. Before 2023, EKA was barely a company. It was more the R&D wing of Pinnacle Industries, which is a major manufacturer of seating and interiors for legacy automakers like Tata Motors and Ashok Leyland.
But when the government launched the PM E-Drive subsidy back in September, everything changed for Eka Mobility. The five-year-old startup turned into a full-fledged EV manufacturer. Eka Mobility is one among many beneficiaries of the EV wave here in India. But naturally, it does not come without its challenges.
Which is why, despite India’s e-bus ambitions slowly gaining momentum thanks to government funding, the private sector has barely put its foot on the pedal.
Tune in.
Daybreak is now on WhatsApp at +918971108379. Text us and tell us what you thought of the episode!
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
One channel. Every show. No more switching feeds.
Follow The Ken on Apple Podcasts or tune in on The Ken app.
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