On this episode of The Growth Focus Podcast, Gary Lafferty interviews Dr. Shannon J. Gregg, founder of Cloud Adoption Solutions, a Salesforce consultancy laser-focused on the life sciences space.

You’ll discover how Shannon built her business by choosing clarity over complexity, ditching spray-and-pray lead gen, and becoming a true authority through YouTube education and founder-led marketing.

She opens up about battling imposter syndrome, hiring with intention, and the campaigns that flopped before she found her groove.

Takeaways:

• Why narrowing your niche accelerates growth
  

• How CRM myths kill sales team efficiency
  

• A better way to do founder-led content
  

• How improv helped her tech team communicate better
  

• What tech founders should really be focusing on to grow
  

Connect with us: Dr. Shannon J. Gregg: https://www.linkedin.com/in/shannonjgregg/

Gary Lafferty: https://www.linkedin.com/in/growthfocus/

Podcast website: https://growthfocus.io

Ideal For: Tech founders, Salesforce consultants, MSP/VAR leaders, CRM implementers, B2B SaaS advisors, RevOps leaders, and anyone looking to build an authority-led consultancy that actually converts.

Can you sell your SaaS before it exists?

Anand Chaturvedi did—and turned Caryfy.ai into a trusted platform helping Medicaid care providers streamline admin, save costs, and scale with confidence.

In this episode of The Growth Focus Podcast, Gary Lafferty digs into Anand’s founder story—from leaving a corporate role to building a purpose-driven healthtech platform through empathy, deep market insight, and smart execution.

Hosted by: Gary Lafferty

More from Gary: [https://growthfocus.io

https://www.linkedin.com/in/growthfocus/

Connect with Anand: https://www.linkedin.com/in/anandcogent/

https://anandchaturvedi.com

Topics Covered:

Building Caryfy through customer observation

Pre-selling MVPs without funding

Founder-led culture vs. premature groupthink

AI’s role in ethical, human-centered care

Scaling content-driven SaaS in niche markets

Caryfy.ai, Medicaid SaaS, AI healthtech, founder-led SaaS growth, pre-sell SaaS, healthcare automation platform, bootstrapped SaaS, AI-powered Medicaid software, niche B2B SaaS, startup founder podcast, authority marketing for SaaS

If your CRM and go-to-market systems aren’t aligned, you're losing growth. Kathryn Castle explains how RevOps helps tech founders scale without chaos.

Summary:

On this episode of The Growth Focus Podcast, host Gary Lafferty (GrowthFocus.io) welcomes Kathryn Castle, founder of CandyBoxCRM, to discuss how Revenue Operations (RevOps) is helping B2B tech consultancies scale cleanly and sustainably.

Kathryn shares:

• Her journey from the UK to building a RevOps firm in Mexico
  

• How tech partnerships and founder-led marketing fuel pipeline
  

• The hidden costs of misaligned sales and marketing systems
  

• Practical frameworks for turning chaos into clarity using RevOps
  

Kathryn Links: Website: https://candyboxcrm.com LinkedIn: https://www.linkedin.com/in/kathryncastle/

Gary Links: Website: https://growthfocus.io LinkedIn: https://www.linkedin.com/in/growthfocus/

RevOps, CRM strategy, B2B SaaS growth, tech consulting, founder-led growth, revenue operations, sales and marketing alignment, lead generation, GTM enablement, CandyBoxCRM

In this episode of The Growth Focus Podcast, host Gary Lafferty speaks with Ryan Seaberg, the founder of EIR Systems, a groundbreaking EMAR software provider serving drug treatment and behavioral health centers.

Ryan shares his powerful journey from injured pro athlete to mission-driven tech founder. With no formal tech background, he taught himself to code and launched a startup tackling one of healthcare’s most underserved problems: safe, compliant, and efficient medication management.

In this episode:

• Why Ryan sold his first startup to pivot into a bigger opportunity
  

• How he built trusted relationships with EHR platforms from scratch
  

• What it takes to win enterprise clients without any track record
  

• How he’s standing out in a noisy HealthTech market
  

• Real-world growth strategies for founder-led B2B businesses
  

Hosted by Gary Lafferty, founder of Growth Focus 

Connect with Ryan: https://www.linkedin.com/in/rseabergeir/

Connect with Gary: https://www.linkedin.com/in/growthfocus/

#Startups #HealthcareTech #EMAR #SaaSGrowth #FounderLedSales #Entrepreneurship #TechFounders #EHRIntegration #AddictionRecovery #B2BMarketing

Gary Lafferty, founder of Growth Focus and The Authority Engine, sits down with Rob Harles, founder of DigHuman, to explore how trust, relationships, and customer context still win in a world flooded by AI, data, and digital noise.

In this episode of The Growth Focus Podcast, you’ll discover:

• How Rob built teams and strategies at Bloomberg, Accenture, and now DigHuman
  

• The overlooked human elements that drive growth for tech firms
  

• Real stories that prove why personalization and context still matter
  

• Tactical ways to break through noise and build lasting customer relationships
  

• What founders must do now to gain trust in the enterprise space
  

Guest: Rob Harles on LinkedIn Book: Human-Driven Experience on Amazon https://www.amazon.com/People-Driven-Experience-Battle-Trust-Digital/dp/1119812984

Host: Gary Lafferty – growthfocus.io | LinkedIn

What does it take to stand out and scale in cybersecurity? Gary Lafferty sits down with Bogdan, a Romanian tech founder who built and sold a cybersecurity company serving MSPs—without the hype, without the fluff.

This is a must-listen episode for founders, CEOs, and tech consultants who want to grow smarter, build a sustainable business, and lead with real authority in a saturated market. We cover business strategy, customer-led development, the dangers of chasing tech trends, and how to build trust through outcome-driven solutions.

Key Topics Covered:

• Why most cybersecurity tools fail SMBs
  

• How to position around problems, not platforms
  

• Scaling a lean SaaS team with real customer feedback
  

• Why tech founders must market themselves
  

• Lessons from being acquired by PDQ
  

Keywords: scaling MSP, cybersecurity SaaS, B2B tech podcast, tech startup founder story, outcome-based marketing, MSP integrations, cybersecurity tools, MSP acquisitions, SaaS growth strategy

Follow & share the episode with anyone growing a tech consultancy or product-driven business. Subscribe at https://www.growthfocus.io

Mat Myers, COO of SYSTEMSEVEN, joins Gary Lafferty on The Growth Focus Podcast to reveal why customer satisfaction isn’t enough—and how their MSP scales by putting people first, even if it means walking away from easy revenue.

We dive into how SYSTEMSEVEN has created a unique culture-driven model that prioritizes employee and client happiness, why trust is the new sales currency, and how founder-led marketing builds loyalty in the IT services space.

Perfect for founders and CEOs of tech-based consultancies and MSPs looking to grow smarter—not just faster.

Links & Resources:

• Mathew Myers on LinkedIn: https://www.linkedin.com/in/mat-myers-5b36a44/

• Gary Lafferty’s Authority Accelerator: https://www.growthfocus.io
  

Key Topics Covered:

• Building a values-first MSP business
  

• Real talk on sales cycles and trust
  

• Culture as a competitive advantage
  

• Why “okay” customer service is not okay
  

• Thought leadership for technical founders
  

Follow the show for more episodes on how to scale your tech consultancy with authority, authenticity, and precision.

Want to stand out in a crowded tech market? It starts with thinking differently.

On this episode of The Growth Focus Podcast, Gary Lafferty interviews Ted Harrington, ethical hacking expert, author of Hackable, and leader at ISE.

Ted shares his journey of using founder-led marketing, educational authority building, and problem-solving over selling to grow his cybersecurity business—even in one of the most competitive fields.

Learn how writing a book, delivering a TED talk, and thinking like a hacker can help you grow your tech consultancy faster, stronger, and with more authority.

Links:

• Ted Harrington’s Website: https://tedharrington.com
  

• Growth Focus: https://growthfocus.io
  

️ Chapters:

• 0:00 Introduction

• 2:00 What is Ethical Hacking?

• 5:00 Standing Out in Crowded Markets

• 9:00 Writing Hackable and Delivering TED Talks

• 12:00 Changing Mindsets and Breaking Industry Norms

• 16:00 Overcoming Fear in Founder-Led Marketing

• 20:00 Why Founder Stories Drive Growth

• 24:00 Scaling Talent in Services

• 27:00 Solving vs Selling: The Big Growth Shift

• 30:00 Final Advice for Tech Founders
  

Takeaways:

• How to use education to differentiate your services
  

• Why founder visibility matters more than ever
  

• How to reframe fear and step into authority
  

• Lessons in real-world growth vs. theory
  

Follow The Growth Focus Podcast for weekly interviews with tech founders and CEOs on business growth, leadership, and scaling in today's noisy markets.

#growthfocus #authorityaccelerator #foundermarketing #techconsultancy #businessgrowthpodcast #tedharrington #ethicalhacking #foundersales #b2bconsulting #scaleyourbusiness

In this episode of The Growth Focus Podcast, Gary Lafferty interviews David Young, founder and CEO of Federated Computer.

They discuss why offering free users can destroy startup growth, how to build a focused tech product, and what truly drives scalable success in SaaS today.

If you're a founder or CEO of a tech consultancy or enterprise, this episode offers essential strategies for scaling without wasting time or resources.

Chapters:

00:00 - Introduction to David Young

01:00 - David’s Unusual Journey into Tech Startups

03:50 - Founding Federated Computer: Solving SaaS Fragmentation

06:40 - Why Price Beats Privacy in Customer Messaging

11:00 - Founder-Led Growth: Real-World Strategies

15:00 - Why Free Trials Can Kill Your SaaS Startup

19:00 - Optimizing Funnels and Paid Acquisition

26:00 - Affiliate Marketing Pitfalls for Startups

29:00 - Building a Scalable Startup Team

33:00 - Final Advice for Tech Founders

Takeaways:

• Why you should avoid free user models early
  

• How to craft a winning, repeatable customer message
  

• The biggest mistake founders make in early growth
  

• How to market tech products when budgets are tight
  

Links:

• Federated Computer: https://federated.computer
  https://www.linkedin.com/in/davidpaulyoung/

  
  

• Contact David Young: [email protected]
  

Growth Focus Partnerships: https://growthfocus.io

https://www.linkedin.com/in/growthfocus/

Are you tired of competing on price? Wondering how to stand out in a sea of tech freelancers and service providers?

In this episode of The Growth Focus Podcast, Gary Lafferty interviews Tarek, the founder of Tecziq Solutions, who scaled a tech company by ditching low-cost competition tactics and doubling down on authority positioning and relationship-based growth.

If you're a tech consultancy founder, this episode gives you a playbook on:

• Replacing cold email with credibility
  

• Scaling via automation services in niche verticals
  

• Winning high-value clients without racing to the bottom
  

• Mastering event ROI and long-term partnerships
  

Perfect for: Tech leaders, IT consultants, B2B SaaS advisors, and automation experts.

Connect with us:

Authority Accelerator: https://www.growthfocus.io

LinkedIn: https://www.linkedin.com/in/growthfocus

LinkedIn - https://www.linkedin.com/in/tariq-kamal/

Highlights:

• Why Tarek left freelancing behind to build a company
  

• How automation drives client ROI in under-optimized industries
  

• The secret to getting ROI from conferences every time
  

• Finding your niche by reverse-engineering your best clients