The Growth Hub Podcast

The Growth Hub Podcast

By Advance B2BBusiness
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The Growth Hub Podcast episodes

  • Zandra Moore - CEO at Panintelligence - How SaaS Underdogs Can Beat Big Competition
    Zandra Moore is CEO & Co-Founder at Panintelligence and in this episode we’re talking about how small SaaS companies can take on big competitor. Zandra discusses Panintelligence's David Vs Goliath story of how a SaaS underdog from a small city in northern England is competing against legacy BI heavyweights such as Google, Microsoft, and Salesforce.
    Zandra discusses the process of how they positioned themselves, identified points of differentiation, and built out their go-to-market strategy using Geoffrey Moore’s framework from Crossing The Chasm. We also hear how this translates into their marketing strategy, their marketing playbook, and how they compete with much smaller budgets than their competitors.
    Links
    Panintelligence >> https://www.panintelligence.com/
    Crossing The Chasm >> https://www.goodreads.com/book/show/61329.Crossing_the_Chasm
    Latka >> https://nathanlatka.com/podcast-thetop/
    Winning By Design >> https://www.youtube.com/channel/UCF7LXR8Pi5fr-N8OQ8XtP9g
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    28 min
  • Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product)
    Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product.
    Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear:
    - Why she ended up taking such a broad role
    - The benefits of having marketing lead sales
    - What channels and tactics are working for the Lumavate marketing team
    - How all her teams work together
    - What her typical week looks like
    - How her teams move at a super fast pace and just get shit done
    Links
    Lumavate >> https://www.lumavate.com/
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    39 min
  • Derek O'Carroll - CEO at Brightpearl - From Near Failure To +$15M ARR & +40% YoY Growth
    Derek O’Carroll is CEO of Brightpearl and in this episode we’re talking about their incredible SaaS turnaround story from near failure to +$15M ARR & +40% year-on-year growth.
    When Derek took over as CEO of Brightpearl, he described the company as a "distressed asset". It was burning cash, had very high churn, and a culture where talented people were rowing in different directions. Fast forward to today and Brightpearl is growing rapidly and Derek has masterminded a successful SaaS turnaround story.
    In this episode, Derek discusses:
    - Brightpearl's three-pronged turnaround strategy
    - How they realigned product-market fit
    - How they grew ACV
    - Building a talented team where the right people are in the right place
    - The impact the strategy has had
    - How Brightpearl reduced churn from 28% to below 8%
    Links
    Brightpearl >> https://www.brightpearl.com/
    Escaping the Build Trap by Melissa Perri >> https://www.goodreads.com/book/show/42611483-escaping-the-build-trap
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    37 min
  • Rebecca Reynoso - Guest Post Program Manager at G2 - How To Run A Successful Guest Post Program
    Rebecca Reynoso is Senior Content Editor & Guest Post Program Manager at G2 and in this episode we’re talking about how to *actually* run a successful guest post program.
    Rebecca manages G2’s editorial calendar for all guest article contributions, which combined have generated over 550K yearly website sessions, 80% of which are organic.
    In this episode, Rebecca discusses:
    - The value of guest posting
    - How to draft a thorough and clear set of guest post guidelines
    - What goes into strong guest posting editorial standards
    - The story of how G2’s guest post program has evolved over time
    - The results G2's guest post program has generated
    Links
    G2 Learning Hub >> https://learn.g2.com/
    G2's guest post guidelines >> https://learn.g2.com/guest-post-guidelines
    Never Let Me Go by Kazuo Ishiguro >> https://www.goodreads.com/book/show/6334.Never_Let_Me_Go
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    39 min
  • Katheriin Liibert - Head of Marketing at Outfunnel - How To Grow Your SaaS Biz As A Solo Marketer
    Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer.
    Katheriin joined Outfunnel as the first, and currently, only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer?
    Katheriin shares her experience on what's worked for her, including:
    - how you should set expectations for marketing and work with your CEO & founders
    - why you should create a 100 day plan (but still get quick wins)
    - how to figure out which tactics and channels to focus on
    - how to work with freelancers and agencies
    - how to scale your team in future
    Links
    Outfunnel >> https://outfunnel.com/
    Thinking, Fast And Slow by Daniel Kahneman >> https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    35 min
  • Asia Orangio - CEO at DemandMaven - 5 Steps To Create A B2B SaaS Go-To-Market Strategy
    Asia Orangio is CEO & Founder at DemandMaven and Board Member at Moz.
    In this episode, we’re talking about a 5-step framework to create a B2B SaaS go-to-market strategy, including:
    - 1. Goals
    - 2. Product-Market-Model-Channel fit
    - 3. Defining your customer
    - 4. Success gaps
    - 5. Guiding principles
    - As well as practical examples of building go-to-market strategies
    Links
    DemandMaven >> https://demandmaven.io/
    Strategy by HBR >> https://www.goodreads.com/book/show/9612515-hbr-s-10-must-reads-on-strategy
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    41 min
  • Nick Harley - VP of Growth at Raygun - Bootstrapping To Become A Multi-Million Dollar SaaS Company
    Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand.
    Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people helped Raygun bootstrap their growth. Nick discusses:
    - The challenges of working from a remote location like Wellington, NZ
    - How they make every penny count by measuring marketing performance with attribution models & LTV to CAC ratios
    - The channels working for the Raygun marketing team
    - Their current team set up
    - Whether you should hire generalists or specialists
    - The challenges of marketing to technical audiences
    Links
    Raygun >> https://raygun.com/
    Radical Candor >> https://www.goodreads.com/book/show/29939161-radical-candor
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    37 min
  • Eoghan McCabe - Chairman & Co-Founder at Intercom - Leadership Lessons from Scaling Intercom
    Eoghan McCabe is Chairman & Co-Founder at Intercom and in this episode we’re talking about leadership lessons from founding & scaling Intercom into a billion dollar company.
    Eoghan founded Intercom in a Dublin coffee shop with three friends and went from CEO of a four person startup to CEO of an almost 700 person Silicon Valley unicorn. In this episode, we hear about Intercom’s growth story from Eoghan’s perspective and what it meant for him personally as a leader, including:
    - Eoghan’s view of leadership
    - How Eoghan developed his leadership skills
    - The dangers of complacency and the importance of reinvention
    - The work people should prioritize to become effective leaders
    Links
    Intercom >> https://www.intercom.com
    I Can Do It by Louise Hay >> https://www.goodreads.com/book/show/129607.I_Can_Do_It
    Insight Timer >> https://insighttimer.com
    Hey >> https://hey.com
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    34 min
  • Camille Ricketts - CMO at Notion - Notion's Playbook For Building An Authentic Enterprise Brand
    Camille Ricketts is CMO at Notion. In this episode we’re talking about how Notion built a multi-billion dollar brand by humanizing enterprise marketing.
    Camille was the first marketing hire at Notion and she explains how B2B SaaS enterprise marketing doesn’t need to be stiff, boring, and overly-formal but just real, authentic, and human. This approach has helped Notion build a brand valued at over 2 billion dollars with a team of less than 10 marketers within a 50-person company.
    In this episode, we discuss:
    - How Notion segments its customer base
    - How they do enterprise marketing and the shift they’re driving towards the consumerization of the enterprise
    - Notion’s approach to brand building, storytelling & crafting their brand voice
    - The tactics & channels that are working for Notion's marketing team today
    - How Notion's marketing team measures success
    Links
    Notion >> https://www.notion.so/
    Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome
    The Culture Code by Daniel Coyle >> https://www.goodreads.com/book/show/33517721-the-culture-code
    Hiten Shah's Product Habits >> https://producthabits.com/blog/
    Figma >> https://www.figma.com/
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    29 min
  • Ross Simmonds - The Content Distribution Playbook: How To Acquire Good Traffic That Converts
    Ross Simmonds is Founder & CEO at Foundation Marketing and in this episode we’re breaking down the content distribution playbook and exploring how to get good traffic that converts.
    Ross has been creating and distributing content ever since he started writing about fantasy football in college and he’s been perfecting the craft of content distribution ever since. Today we dig into this topic and Ross discusses:
    - The role of customer research in content distribution
    - How to bake distribution into your content creation process
    - Why people share content
    - How to distribute and repurpose your content
    - How to convert your traffic into leads, trials, demos, and ultimately customers
    Links
    Foundation Inc >> https://foundationinc.co/
    Canva >> https://www.canva.com/
    2PM Links >> https://2pml.com/
    How Will You Measure Your Life? by Clayton M. Christensen >> https://www.goodreads.com/book/show/13425570-how-will-you-measure-your-life
    ---
    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward
    31 min

About The Growth Hub Podcast

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The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.