Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product.

Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear:
- Why she ended up taking such a broad role
- The benefits of having marketing lead sales
- What channels and tactics are working for the Lumavate marketing team
- How all her teams work together
- What her typical week looks like
- How her teams move at a super fast pace and just get shit done

Links

Lumavate >> https://www.lumavate.com/

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward

Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product. Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear: - Why she ended up taking such a broad role - The benefits of having marketing lead sales - What channels and tactics are working for the Lumavate marketing team - How all her teams work together - What her typical week looks like - How her teams move at a super fast pace and just get shit done Links Lumavate >> https://www.lumavate.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Stephanie Cox is VP of Sales &amp; Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product.

Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear:
- Why she ended up taking such a broad role
- The benefits of having marketing lead sales
- What channels and tactics are working for the Lumavate marketing team
- How all her teams work together
- What her typical week looks like
- How her teams move at a super fast pace and just get shit done

Links

Lumavate &gt;&gt; https://www.lumavate.com/

---

Advance B2B &gt;&gt; www.advanceb2b.com
Follow The Growth Hub on Twitter &gt;&gt; twitter.com/SaaSGrowthHub
Follow Edward on Twitter &gt;&gt; twitter.com/NordicEdward

Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product)

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

Business

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

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Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product)

Stephanie Cox - VP at Lumavate - Why Marketing Should Lead Sales (and Support, Success & Product)

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