Rebecca Reynoso is Senior Content Editor & Guest Post Program Manager at G2 and in this episode we’re talking about how to *actually* run a successful guest post program.

Rebecca manages G2’s editorial calendar for all guest article contributions, which combined have generated over 550K yearly website sessions, 80% of which are organic.

In this episode, Rebecca discusses:

- The value of guest posting

- How to draft a thorough and clear set of guest post guidelines

- What goes into strong guest posting editorial standards

- The story of how G2’s guest post program has evolved over time

- The results G2's guest post program has generated

Links

G2 Learning Hub >> https://learn.g2.com/

G2's guest post guidelines >> https://learn.g2.com/guest-post-guidelines

Never Let Me Go by Kazuo Ishiguro >> https://www.goodreads.com/book/show/6334.Never_Let_Me_Go

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