Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand.

Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people helped Raygun bootstrap their growth. Nick discusses:

- The challenges of working from a remote location like Wellington, NZ

- How they make every penny count by measuring marketing performance with attribution models & LTV to CAC ratios

- The channels working for the Raygun marketing team

- Their current team set up

- Whether you should hire generalists or specialists

- The challenges of marketing to technical audiences

Links

Raygun >> https://raygun.com/

Radical Candor >> https://www.goodreads.com/book/show/29939161-radical-candor

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