Derek O’Carroll is CEO of Brightpearl and in this episode we’re talking about their incredible SaaS turnaround story from near failure to +$15M ARR & +40% year-on-year growth.

When Derek took over as CEO of Brightpearl, he described the company as a "distressed asset". It was burning cash, had very high churn, and a culture where talented people were rowing in different directions. Fast forward to today and Brightpearl is growing rapidly and Derek has masterminded a successful SaaS turnaround story.

In this episode, Derek discusses:

- Brightpearl's three-pronged turnaround strategy

- How they realigned product-market fit

- How they grew ACV

- Building a talented team where the right people are in the right place

- The impact the strategy has had

- How Brightpearl reduced churn from 28% to below 8%

Links

Brightpearl >> https://www.brightpearl.com/

Escaping the Build Trap by Melissa Perri >> https://www.goodreads.com/book/show/42611483-escaping-the-build-trap

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