Today we are joined by an amazing salon owner, and content creator Michele Pritchard on how we can increase our income with affiliate marketing!

We go through exactly what affiliate marketing is, and how it can become a reliable secondary income stream that targets your already shopping clients, and hardly requires any extra work!

Whether you’re a salon owner who wants to be smart with their retail choices, a suite stylist who doesn’t have a lot of room, or you’re any beauty professional who wants to increase their income without increasing their hours… today’s episode is one you do not want to miss.

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Find Hairstylist Rising on Instagram

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

Today we are talking social media strategies that work regardless of being in a big city, or a tiny town with my special guest Casey Taylor!  From a small town in East Texas, Casey is a salon owner, hairstylist and educator that is obsessed with uplifting other small town stylists and putting community over competition.

Casey is showing you how to tweak your Instagram strategy to maximize your efforts as a small town stylist, as well as how to show up in places you might not have thought of yet. and some of her incredible advice applies to ALL stylists, regardless of your location.

Find Casey On Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

Ps. Don’t miss the free class I’m teaching March 21st 2022! My friend Stephanie and I will be spilling all the tea on how to build a full book using Instagram & Facebook ads in this free workshop. Building a brand is the foundation, Facebook & IG ads are the easy button.

Register for the free “How to Build a Full Appointment Book Using Facebook and Instagram Ads” masterclass.

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

As a beauty biz entrepreneur you likely have friends or acquaintances in other areas of the beauty industry. Esthetics, makeup & hair services pair beautifully…. But you can also think outside the box. Med spas, permanent makeup, Clothing or beauty boutiques, maybe even yoga studios for wellness stylists.

There are three strategies we are going to talk about today to help you think outside the box and grow your business and they are in order of speed. Make sure you listen all the way to the end because the third strategy is akin to turning on the taps for new clients.

• Partner with another business to boost visibility

• Referral incentives

• Use Facebook & Instagram ads

Maybe you’re moving cities, opening a new location, introducing a brand new service that you want to promote or you’re coming back from a maternity leave. You need to increase the cash flow and fill gaps in your schedule fast.

Needing to attract new clients to your beauty biz?

Listen in.

Find Jodie on Instagram

Find Hairstylist Rising on Instagram

 

As hairstylists, salon or suite owners or beauty pros... We talk so much about attracting NEW clients, but sometimes we overlook nurturing and marketing to our existising clients.

Shanda Wallace joins us today as we jump head first into Email Marketing.

She is a salon owner, and educator for stylists, (Shanda used to be a teacher at cosmotology school), and here to share TONS of tips and strategies on implementing email marketing into your beauty biz!

 - Tech behind email marketing

 - Why should I be emailing my clients?

 - 3 content pillars behind the emails

 - Realizing the importance of staying in touch!

 - The formula to make effective emails

We are talking everything from tech setup (you’ll be surprise but you probably have already taken the first step), ideas for what to actually include in your emails and how to monetize your email list once it’s created.

Want to learn more about Shanda or Jodie? Come hang out on Instagram!

Find Shanda on Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

 

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

If you’re a salon owner, independent stylist, suite owner or beauty industry entrepreneur… you’re not going to want to miss this episode.

 

Michelle Cook is a beauty school graduate turned licensed CPA. 

 

As a partner at Carter Cook, CPAs, she specializes in guiding beauty professionals to move beyond compliance and into forward-focused strategy. 

 

Michelle also empowers beauty professionals to be the financial expert in their business through her course, Beauty Bookkeeping. 

 

When she's not helping her beauty entrepreneur clients maximize profit, you'll find her snuggling her two babies and drinking lavender tea.

 

I can’t wait to dive into this episode because Michelle is spilling all the tea today on how to make bookkeeping easy and take the overwhelm out of tax time for beauty pros.

 

• Mistakes you might be making
• Ways to save time with bookkeeping
• Payment types and how to make your life easier as you grow your beauty biz
• Understand your cash flow and money so you can pay yourself consistently.
• When to outsource your bookkeeping and when to DIY it

 

Find Michelle on Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

The way we do hair has changed SO much in the past decade… is the way we are pricing keeping up? 

 

It’s SO important to be charging correctly and making sure your business is profitable.

 

Hairstylists and salon owners, let’s talk about emotional discounting

 

We are talking inflation, price increases & how to make sure you aren’t losing money on your favorite services.

 

I truly believe that the antidote to emotional discounting is a deep & firm understanding of HOW to calculate your prices and why.

 

If ringing out your client becomes a simple equation of, this is how long it took me and this is how much product I used… it gets a whole lot easier.

 

My guest today is hairstylist turned tech founder & CEO Alicia Soulier.

 

We are going to be diving deep into emotional discounting and how to combat it with my guest Alicia Soulier who is the founder & CEO of Salon Scale.

 

We talk about her journey, how lack of salon profits led to an industry wide revolution and how you can make shifts to make your beauty business more profitable.

 

Learn more and get 10% off your annual SalonScale bundle here.

Find Jodie on Instagram

Find Hairstylist Rising on Instagram

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

Here’s what Instagram does for hairstylists... you have the opportunity to call in your dream clients, specialize in the services you love & market yourself FOR FREE. 

You no longer have to rely on the owner of your salon to market for you (hello, the rise of salon suites) and you can establish trust with potential clients before they even meet you. 

The knowledge in this episode applies to salon owners, estheticians, educators, independent hairstylist, commission hairdressers & beyond.

That kind of opportunity that Instagram & social media marketing presents just wasn't available 15 years ago from the comfort of your own home… take advantage.

Let’s get your money mindset right & then show you how to use IG to rake it in.

Want To Know How You Can Use IG To Make More Money As A Hairstylist?

Listen in.

Download the "Make More Money Using Instagram" Guide & Content Planner to:

• Show you the kind of content that converts followers to clients
• Help you boost revenue with existing clients through IG posts
• Give you dozens of content ideas to beat the "I have no idea what to post" stress

Find Jodie on Instagram

Find Hairstylist Rising on Instagram

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

What does becoming a “successful hairstylist” mean to you? Whether you’re a salon owner, independent educator, suite stylist or you are wanting to reach the top of your game in your commission salon… your version of success & your dreams are possible.

 

My friend, Misty Jayne (host of Backroom Beauty Talks) and I are going over some of the traits & habits successful stylists share and what you really need to hone in on (yep, this gets personal) to get to exactly where you want to go.

 

Let’s get you to your version of success, no matter what that looks like.

 

Here’s a few of the things we dive into:

 

1. Collaborating instead of competing
2. Why & how to step out of your comfort zone
3. The accountability factor
4. The power of action

Find us at:

https://www.instagram.com/itsjodiebrown/ 

https://www.instagram.com/backroombeautytalks/

https://www.instagram.com/_mistyjayne_/ 

https://www.instagram.com/hairstylistrising/ 

https://www.jodiebrown.ca/hairstylistrising/

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

This week, I invited my friend Misty Jane on to host! She is asking me all the deep questions that give you listeners a chance to get to know me on a more personal level.

Vulnerability is important and it was time I practiced what I preach!

Check out the latest to get to know the woman behind the brand! 

Sign up for the FREE IG Visibility Challenge at www.JodieBrown.ca/freechallenge

Links:

https://podcasts.apple.com/us/podcast/backroom-beauty-talks-with-misty-jayne/id1526082702 

https://www.instagram.com/backroombeautytalks/ 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

One thing I love about having my podcast platform is getting to share other stylist’s stories with you. In today’s episode I am chatting with Canadian Hairstylist, Hillary who has just taken the leap from being an independent stylist to now owning her own salon at just 24 years old!

We are diving into what the transition can look like for a stylist and tips on how to maintain healthy boundaries when taking on the new role, as well as the importance of establishing your brand message when heading into a new space. 

No matter where you are in your business journey, there is something in this episode for you!

We are chatting about:

Importance of establishing your brand message when getting started

What the decision making process entails

Using tools like social media to establish and attract your vibe

 

Links:

https://www.instagram.com/hairby.hill/

https://www.instagram.com/hillaryandcosalon/

JodieBrown.ca/freechallenge 

 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/