If there were a magic bullet to quick + sustainable growth in your business as a hairstylist, salon owner, beauty pro or educator… it’s creating a captivating personal brand!

Branding your beauty business will allow you to command higher prices, target the exact clients you want to work with, look & feel like a pro and quickly build that “know, like and trust” factor with your clients. 

On this episode we are diving into the VISUAL side of branding with my guest Piper De Young, Brand Mentor and Graphic/Web Designer.

We are discussing not only the importance of not visual branding but also the importance of consistency when it comes to building trust, establishing yourself as the go to stylist for your dream clients and looking like the pro you are online. 

Piper has built her business on helping hairstylists and makeup artists style their business with client catching branding and web design and she is spilling tons of industry secrets today.

If you are struggling to get results from the marketing you're doing right now, you want to pivot or grow your clientele, you have big goals for your future and don’t know where to start or you just want to start being recognized and treated like a trusted professional in your area… grab a notebook because this episode is going to help you with all of that.

Piper and I are both total branding nerds and we are going all in on:

The difference between branding and marketing

Why visual branding is important and how to get started

How branding influences our actions & learning to create a relationship with your clients and potential dream clients that results in “loyalty beyond reason”

Links:

https://www.piperdeyoung.com

https://www.instagram.com/PIPERDEYOUNG/

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/ 

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

Have you ever felt like you’re losing passion for your craft? This episode is one that we can all learn a little something from. I sat down to chat with Hayley Jepson, The Resilient Hairdresser to talk more on the topic of what burnout looks like for hairstylists. Your mental health behind the chair is so important and should be a top priority. 

From identifying the burnout, to finding ways to get your groove back, Hayley is a stylist turned therapist turned coach serving us years of knowledge and advice that we can all benefit from. 

Add self care to the top of your list and listen to this life and career changing content. 

We are chatting about:

How to identify burnout 

Different cultures in different salons

How to get your groove back if you’ve lost you passion 

Links:

https://www.theresilienthairdresser.co.uk

https://www.instagram.com/the.resilient.hairdresser/

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/ 

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

Grab your coffee and listen to this magical content! Today I have Lindsey Means, a human design expert, join me on the podcast to discuss our operation manuals for our mind and body.

Learning more about ourselves is one of the best things we can do for our lives and businesses, in the beauty industry and beyond and I can’t wait to introduce this amazing tool for doing just that.

This episode is definitely bringing the energy! Listen in to hear Lindsey’s story and to learn about the different types of human design and how we can apply them within the beauty industry. 

We are chatting about:

What is human design?

How to work in alignment with your design type

The “New Age” of salons

Links:

https://www.instagram.com/lindseymeans_/ 

https://lindseymeans.podia.com 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/ 

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

This episode is a must-listen. The one and only Sophie B and I are discussing some hard hitting topics when it comes to the salon industry. She takes us through her journey of becoming a salon owner and how she is ditching the old school teaching and embracing the new! This episode is for all beauty professionals, whether you’re a seasoned stylist, apprentice, independent stylist or salon owner. 

Listen in for a glance inside Sophie’s predictions and advice for a new school of salon owners and the beauty industry movement that is going to take the hair world by storm.

A Few Topics Discussed:

Reframing the Mindset of Salon Owners

Boundaries - Personal Brand and Personal Life

Process of Producing a Product Line & Knowing Which Dreams To Follow

Links:

*https://www.colourmesophieb.co.uk 

*https://www.instagram.com/colourmesophieb/?hl=en 

*https://www.facebook.com/ColourMeSophieB/ 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

Grab your notebooks and get ready for some one of a kind content! 

I had the honor of sitting down with Stephanie Mitchell of Sunny Storm Marketing, to chat about alternative revenue streams to help your beauty business this holiday season and beyond. 

This exclusive interview is full of advice for all beauty professionals and will show a different view of marketing out from behind the chair. Dive into the world of ecommerce with us!

We’ve diving into:

• Adapting to new norms and pivoting to find success
• Finding relief, security, and freedom with alternative revenue streams
• When, Where, and How to get started!

Links:

https://sunnystorm.marketing 

https://www.instagram.com/sunnystorm.marketing/ 

https://www.facebook.com/sunnystormmarketing/ 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

In today’s episode, we are chatting with Heather Robertson, an independent and brand educator/bridal stylist from Glasgow, Scotland. We hear about her experience as a brand educator throughout the years and how her success path varies from other industry professionals. Heather is dishing out her experience to help other stylists see that there can be more to hairdressing life than purely just being behind the chair and gives an unfiltered insight into the benefits & challenges of working for major brands.

A Few Topics Discussed:

Life of a Brand Educator

Adapting to Pandemic Changes and What’s Here to Stay

Transitioning From Brand Educator to Freelance Educator

Links:

*https://www.hrhair.co.uk 

*https://www.instagram.com/heatherrobertson.hair/ 

*https://www.facebook.com/groups/hrhairbridalandstyling/ 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/ 

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

In today’s episode, I introduce my listeners to Ebony Nelson, a systems and marketing coach for independent beauty pros. She joins us today to give us insight on her 6 Figure Success Model for independent hairstylists. From a shampoo girl to salon business owner, Ebony shares her tips, tricks, theories for how to become a successful independent hair stylist. 

A Few Topics Discussed:

Developing a Niche

Enforcing Healthy Work/Client Boundaries

The Reward of Building Confidence Through Building a Business

Links:

*www.ebonynelson.com

*https://www.instagram.com/theebonynelson/ 

*https://view.flodesk.com/pages/60a33d2af58a00835703d97a (FREE TRAINING LINK)

*https://www.facebook.com/hairtheory2.0 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/ 

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

This is an episode you'll want to listen to again + again! Today we are chatting with Hunter Donia about creating the kind of guest experience that has clients coming back for more.

As a hairstylist, salon owner or independent suite stylist... attracting clients is vital, but it's only the first step.

As a brand that serves your clients behind the chair to the highest caliber... the experience should start before they even book an appointment and continue throughout every touch point they have with you.

Hunter is going to walk you through creating a FLAWLESS guest experience so you can create a loyal clientele that will support you through changes and lead you to a thriving, sustainable business.

Marketing, branding + guest experience go hand in hand.

Where to find Hunter on Instagram

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

The one you've been waiting for! The incredible Jennifer Kenney from the Independent Stylist Podcast and I will be chatting all about how to wade through the noise, seperate the helpful advice from the not so helpful AND help you understand what you ACTUALLY need to focus on to grow your business as a hairstylist using Instagram.

Sign up for the FREE 3 day Instagram Visibility Challenge for Hairstylists

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com

Think only big city stylists can make great money? Think again!

Today's episode is a masterclass in building a profitable business no matter where you live.

You'll learn about how you can customize your social media strategy to meet small town clients where they are at AND we're diving into a secret marketing avenue that can boost your small town salon to new levels.

No matter where you live, the tips + tricks in todays episode will help you increase your confidence and find success in the beauty industry.

This episode is brought to you by Beauty Brand Bootcamp, join the waitlist here.

Mentioned in this episode:

Escape To Elevate Retreats

Learn more and apply for Escape To Elevate - www.escapetoelevate.com