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Jennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and operations working in unison to progress eCommerce forward in a positive direction.

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Co-host Isaiah Bollinger, and Timothy Peterson host our first 2025 Solocast where we cover they key trends we are seeing in B2B eCommerce. We make our top 5 predictions such as how AI will impact B2B eCommerce and much more. Predictions are always and don't always come trust but one thing we know for certain is that being setup to be flexible and pivot as the market changes is key to winning in manufacturing & distribution.

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Colin Boothe has spent his entire career in the Netsuite ecosystem. In fact his experience goes back a previous generation to his father who also started early on in the Netsuite world. Colin Boothe companies, Esonus, builds Suiteapps and helps companies leverage Netsuite which often involved integrating with eCommerce platforms like Shopify or BigCommerce. We discuss how ERP and eCommerce are becoming more and more closely aligned and why its so important to think about both together and not in a silo.

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Justin King's mission is to educate and train the B2B eCommerce industry. There is so much to learn to level up the manufacturing and distribution industry to become more self sufficient with digital strategies. B2B eCommerce is a central place that manufacturers and distributors need to invest in, but without the proper knowledge they will not succeed. Justin is assembly the best content and training in the industry with the B2B eCommerce association and their first certifications are now available!

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Znode is an eCommerce platform entirely focused on B2B eCommerce. Rupesh Agrawal talks about how there are so many complex scenarios regarding B2B that its not possible for any one platform to tackle all of them. Znode makes tackling such challenges easier and easier with their pure focus being to help manufacturers and distributors sell more online.

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Boris Lokschin started Spryker out of Germany to assist companies with complex commerce needs. B2B is often much more complicated than B2C and naturally the mission of Spryker to democratize complex commerce led Spryker to became more and more focused on B2B. We discuss different scenarios involving complex commerce and how they apply to manufacturers or distributors.

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Matt Eichner is the Executive Chairman & President at Emporix, a modern B2B eCommerce platform built for complex processes. Matt Eichner helped build Endeca as an SVP and was a Director at Google for 12 years. He recently joined Emporix in 2024 to disrupt commerce with a process driven platform designed to handle and adapt to complex business processes. We discuss how B2B eCommerce is often held back by complex processes that cannot be achieved without heavy customizations and how to solve such a problem.

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Alex Witcpalek spent his entire career in the B2B space such as SaaS companies like Conexiom that automate B2B ordering processes. Alex started Continuum to solve B2B returns which are often the most expensive order for distributors and manufacturers. By creating a holistic digital solution for B2B returns, Alex is able to get manufacturers and distributors massive ROI in a short period of time. We go beyond returns and discuss the future of distribution and how to stay relevant in 2025 and beyond.

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Dwayne Doshier has multiple decades of experience working in eCommerce on both the agency and platform side. He has seen the evolution of eCommerce platforms such as Insite (now Optimizely), Magento, SAP Hybris, and many others. He is now leading enterprise B2B eCommerce growth at Shopify to bring the simplicity of Shopify to complex enterprise B2B organizations. Shopify has evolved tremendously to support complex and high scale organizations such as industrial manufacturers and distributors.

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Evan Klein, CEO of Zaelab, joins us to discuss best-in-class Commerce and what the future holds in B2B eCommerce. Zaelab & Trellis merged on November 1st To build a best-in-class digital consultancy for manufacturers and distributors. Zaelab + Trellis are pushing the limits on what a top B2B eCommerce experience should be as the space is still not matured. We discuss some of the many pitfalls and areas of innovation that are leading to success in the space.