The Hard Truth About B2B eCommerce

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Boris Lokschin started Spryker out of Germany to assist companies with complex commerce needs. B2B is often much more complicated than B2C and naturally the mission of Spryker to democratize complex commerce led Spryker to became more and more focused on B2B. We discuss different scenarios involving complex commerce and how they apply to manufacturers or distributors.

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Matt Eichner is the Executive Chairman & President at Emporix, a modern B2B eCommerce platform built for complex processes. Matt Eichner helped build Endeca as an SVP and was a Director at Google for 12 years. He recently joined Emporix in 2024 to disrupt commerce with a process driven platform designed to handle and adapt to complex business processes. We discuss how B2B eCommerce is often held back by complex processes that cannot be achieved without heavy customizations and how to solve such a problem.

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Alex Witcpalek spent his entire career in the B2B space such as SaaS companies like Conexiom that automate B2B ordering processes. Alex started Continuum to solve B2B returns which are often the most expensive order for distributors and manufacturers. By creating a holistic digital solution for B2B returns, Alex is able to get manufacturers and distributors massive ROI in a short period of time. We go beyond returns and discuss the future of distribution and how to stay relevant in 2025 and beyond.

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Dwayne Doshier has multiple decades of experience working in eCommerce on both the agency and platform side. He has seen the evolution of eCommerce platforms such as Insite (now Optimizely), Magento, SAP Hybris, and many others. He is now leading enterprise B2B eCommerce growth at Shopify to bring the simplicity of Shopify to complex enterprise B2B organizations. Shopify has evolved tremendously to support complex and high scale organizations such as industrial manufacturers and distributors.

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Evan Klein, CEO of Zaelab, joins us to discuss best-in-class Commerce and what the future holds in B2B eCommerce. Zaelab & Trellis merged on November 1st To build a best-in-class digital consultancy for manufacturers and distributors. Zaelab + Trellis are pushing the limits on what a top B2B eCommerce experience should be as the space is still not matured. We discuss some of the many pitfalls and areas of innovation that are leading to success in the space.

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Dave Malda is the director of partnerships at Jitterbit, an iPaaS platform with multiple facets beyond your typical use case. Jitterbit can help with integrations, low-code development of additional software, EDI, and more. We discuss how integrations and combining multiple complex enterprise software solutions are key to B2B eCommerce success. Without integrations, it will be nearly impossible to succeed in today's world.

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Lee Ramponi & Lee Riesterer, CEO & CRO of Viax.io join us to discuss the complexities of B2B commerce and why they started the company. Viax was built because there is a gap in the market where all the complexity builds up. ERP in the backend and eCommerce on the frontend leave complex unique business challenges in the middle. Hence, Viax.io, a middle office solution to solve these challenges! We talk about all things process and how we can help B2B get more efficient.

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Chris Peer is the CEO of Sync Show, a B2B marketing agency focused on manufacturing, transportation and logistics, distribution, and professional services. He follows their successful model, which includes 8 pillars of B2B marketing. We discuss each pillar and how it can be used to improve your eCommerce and B2B business with modern digital marketing.

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Chris Baltusnik is bringing forward Owens Corning, an enterprise manufacturer with B2B eCommerce that has historically been handling commerce with one-to-one sales reps. He has experience in an eCommerce agency and on both the B2C and B2B manufacturer sides. After building a best-in-class eCommerce program at Good Year, Chris has taken his talents to B2B eCommerce and is helping educate the market. We talk all things B2B eCommerce and what it takes to build a best-in-class B2B eCommerce team.

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Jay Schneider has spent over a decade in B2B eCommerce on the operating side, software provider side, and agency business side. Jay is now the founder of B2B Squared, which is focused on helping B2B companies gain traction on their B2B eCommerce stores via email marketing and other marketing tactics. Most B2B companies struggle to gain eCommerce adoption, and its just not just a technical problem. We discuss all the problems leading to lack of digital adoption for B2B companies.

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