The Hard Truth About B2B eCommerce

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Scott Detar has been in the trenches of distribution for over 18 years at EB Bradley. EB Bradley is a building materials distributor in the west coast that has evolved their B2B eCommerce experience over the last ten years. We discuss the challenges of this evolution and what they have done to improve adoption as it becomes more and more important to their business.

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Marc Vasquez has a mix of a technical, business and sales background, which led to a perfect transition into B2B eCommerce. He know leads eCommerce at Ideal Clamp Products, a holding manufacturer of 7 brands with a global presence. We discuss the challenges of a B2B eCommerce for a mid market enterprise with multi-website requirements and multiple ERPs due to acquisitions. We discuss both the technical and cultural challenges of enabling B2B eCommerce for distributors but also direct selling as a manufacturer.

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Denis Clifford cut his teeth in B2B eCommerce by playing a pivotal role in rolling out the first B2B eCommerce systems and processes for global beverage company Heineken. Realizing the complexity of a global B2B eCommerce setup, Denis saw value in composable architecture and moved over to his new role at Virto Commerce. We discuss that people and processes are still the larger hurdle for B2B eCommerce ahead of technical challenges.

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Jack Freeman is a repeat guest and partner at PeakSpan Capital who makes series A, B, and C investments in eCommerce related software companies. PeakSpan recently invested into PDQ (delivery logistics for Shopify), Sales Layer (PIM software), and ShipHawk (Logistics). We discuss that growing trend of manufactures and distributors realizing the value of new and innovative software solutions that enhance end to end digital transformation from customer acquisition to last mile delivery.

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Kyler Nixon has run marketing and sales for a mid market distributor, Gemplers, where he learned the ins and outs of B2B eCommerce. Now, as an independent consultant, Kyler is helping mid market distributors to grow via modern eCommerce and marketing strategies. We discuss the common mistakes and solutions manufacturers & distributors face when scaling B2B eCommerce, specifically around acquiring new customers.

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Jennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and operations working in unison to progress eCommerce forward in a positive direction.

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Co-host Isaiah Bollinger, and Timothy Peterson host our first 2025 Solocast where we cover they key trends we are seeing in B2B eCommerce. We make our top 5 predictions such as how AI will impact B2B eCommerce and much more. Predictions are always and don't always come trust but one thing we know for certain is that being setup to be flexible and pivot as the market changes is key to winning in manufacturing & distribution.

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Colin Boothe has spent his entire career in the Netsuite ecosystem. In fact his experience goes back a previous generation to his father who also started early on in the Netsuite world. Colin Boothe companies, Esonus, builds Suiteapps and helps companies leverage Netsuite which often involved integrating with eCommerce platforms like Shopify or BigCommerce. We discuss how ERP and eCommerce are becoming more and more closely aligned and why its so important to think about both together and not in a silo.

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Justin King's mission is to educate and train the B2B eCommerce industry. There is so much to learn to level up the manufacturing and distribution industry to become more self sufficient with digital strategies. B2B eCommerce is a central place that manufacturers and distributors need to invest in, but without the proper knowledge they will not succeed. Justin is assembly the best content and training in the industry with the B2B eCommerce association and their first certifications are now available!

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Znode is an eCommerce platform entirely focused on B2B eCommerce. Rupesh Agrawal talks about how there are so many complex scenarios regarding B2B that its not possible for any one platform to tackle all of them. Znode makes tackling such challenges easier and easier with their pure focus being to help manufacturers and distributors sell more online.

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