The population is shrinking, and a huge number of employees are on their way into retirement. It’s time to embrace the fact that it's harder and harder to recruit and retain employees today and will be even more difficult in the future. That’s why it’s important to create a place that's special. You have to stand for something and you have to be cutting edge and progressive in their approach to customers. If you don’t care about what you are putting out into the marketplace for your customers, it reflects everywhere. Many job seekers are checking out Google reviews during the job search. They don't want to be, or need to be, part of a business that they feel is unethical or doesn’t care about customers.

The game is going to be much harder and you need to start thinking about it now.

If you don't stand for a great customer experience, if you're not constantly improving, if you're not offering training in a career path and a way for somebody to improve their lifestyle, if you’re not helping them feel inspired versus being depressed, people aren't going to want to work for you in the future. Join Chris Collins and Christian Lafferty as they help you navigate the difficulties of recruiting and retaining quality employees on this week’s Service Drive Revolution.