Many companies start with the idea of making a lot of money, but sadly those companies go out of business or jump from idea to idea never becoming as successful as they had hoped. 

In today's Better Wealth Breakdown, Dan and I talk about the book “Good To Great” by Jim Collins and his “Hedgehog Concept” which explains how companies can become great by gaining clarity in three areas: What can you be best in the world at, what drives your economic engine, and what are you deeply passionate about?  We then use these three areas of the “Hedgehog concept” to evaluate BetterWealth as a company.  

“Good To Great” by Jim Collins

• "Good To Great" by Jim Collins
• Good to Great Article by Jim Collins

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