This week on Dentistry Unmasked, Pam and Brian sit down with Dr. Keith Nicholson—an orthodontist, MBA, and practice transition expert—for a wide-ranging, eye-opening conversation about what dentists aren’t taught in school. From learning business the hard way in private practice to earning an MBA at Wharton, Keith shares powerful insights on practice growth, smart investments, CRM systems, patient experience, and avoiding costly mistakes. With practical takeaways, real-world examples, and a few laughs along the way (yes, even white spot prevention makes an appearance), this episode will change how you think about running—and valuing—your dental practice. Don’t miss it.