Ever wondered how top entrepreneurs navigate the complexities of real estate and build successful ventures? In this episode of Stories Behind the Door, I sit down with Brad Noble, a prominent self-storage developer and entrepreneur, to unpack his incredible journey and insights. Brad shares his unconventional entry into the self-storage industry, from a college business plan to becoming a developer. We dive deep into the current self-storage development landscape, discussing the challenges of finding profitable sites and the importance of "moats" around your deals. He opens up about how lessons learned from competitive sports, like wrestling and football, instilled a mindset of discipline, accountability, and delayed gratification that's been crucial to his success. You'll also get an inside look at Brad's strategic pivot into small bay industrial flex development , why he sees it as a natural extension, and his philosophy on building an "A-player" team that can tackle 300 new opportunities a week. Plus, hear about his newest venture, Noble Insured, and why he launched an insurance company specifically for self-storage assets. If you're in real estate, particularly self-storage or industrial flex, or aspire to be an entrepreneur, this conversation is packed with actionable insights on strategic growth, team building, and maintaining high standards in a competitive market. Chapters: 00:00 Introduction and Background of Brad Noble 07:33 Lessons from Competitive Sports 12:39 Navigating Economic Challenges in Development 20:11 Team Building and Hiring Philosophy 28:01 Launching Noble Insured: A New Venture Connect with Thaddeus Campbell: LinkedIn: / itsthadcampbell Website: https://s3.partners/ Connect with Brad Noble: Website: nobleinsured.com Email: [email protected]