The Higher Ed Parthenon Show

This Week's Show Notes | 11/26/2018 | Higher Ed Parthenon Episode #21

Brian Willett and Dustin Hall, two experts in the Higher Education space have a conversation about "the First 20 HEP Episodes"

- HEP: An Origin Story

- Are you chasing a career or a leader?

- Looking back at our talent and hiring episodes.

- The hot topic of leadership and having a clear message.

- Update on recent higher ed legislation.

- So many billable marketing hours over the last 20 episodes, all for free for our listeners!

- Other podcast that were born out of the HEP Show.

 

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon

This Week's Show Notes | 11/19/2018 | Higher Ed Parthenon Episode #20

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Tim Prusha to have a conversation about "Being Competitive in Your Niche"

- Meet Tim Prusha, President, Little Foxes Marketing.

- How to face the challenge of a smaller recruiting pool.

- Higher Ed Challenges vs Marketing Challenges.

- Marketing Has Changed... From Convincing Students That This is the Right School... To being the First to do it.

- Is your school the vehicle that is getting a student to where they want to be in life.

- Speed is the most important currency.

- Is your website doing it's job correctly?

- The FREE Higher Ed Marketing Plan.

- You're not competing against "every" school. Know your 3-4 that you directly compete against.

 

Links Mentioned in the Show:

- Little Foxes Marketing - https://www.littlefoxesmarketing.com/

- State of Admissions 2018 Annual Report - https://www.nacacnet.org/globalassets/documents/publications/research/2018_soca/soca18.pdf

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon

This Week's Show Notes | 11/12/2018 | Higher Ed Parthenon Episode #19

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Brian Chaney to have a conversation about "Storytelling Through Social"

- Meet Brian Chaney, Founder, Smart College Marketing.

- Emotion, Memories and Outcomes in Storytelling.

- How stories help students that think the next step is impossible.

- Prioritizing Your Internal Marketing.

- General Messaging vs. Programmatic Messaging.

- How time and money impact the one-step marketing funnel.

- Tinder Marketing vs. EHarmony Marketing.

- The power of video on a budget.

- Don't look like an "ad" on social, or you become part of the noise.

- Program Marketing First, School Marketing Second.

- What is a lead worth to you?

Links Mentioned in the Show:

- Smart College Marketing - https://www.smartcollegemarketing.com

- Bonjoro - http://www.bonjoro.com

- Bomb Bomb Video - http://www.bombbomb.com

- Many Chat - http://www.manychat.com

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon

This Week's Show Notes | 10/29/2018 | Higher Ed Parthenon Episode #18

Brian Willett and Dustin Hall, two experts in the Higher Education space have a conversation about "If College is Worth It".

- Why are so many so-called influencers bashing on Higher Ed?

- If you're in higher education now, Your job is more important than ever!

- Are you helping your student find their "Why" and "How"?

- They myths of student loans and college affordability.

- Education the student and their family starts at ground zero.

- Do your students understand the lifetime value of their degree?

- What value are you bringing to your students?

- You, as an employee of your institution are the best "value" they have to potential students.

- Helping students find their "signal" in the marketplace.

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon

This Week's Show Notes | 10/15/2018 | Higher Ed Parthenon Episode #17

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Nawrass Aldabbagh to have a conversation about "Institutional Growth"

- Meet Nawrass Aldabbagh, Partner, Engine Consulting

- What is Engine?

- Are your communication methods in line with your demographic's needs within in your market?

- Are your program offerings aligned with your student demographic demands and market needs?

- Is your organization looking at the right outcomes?

- How to align internal and external assets.

- What are your student, financial and population outcomes?

- Managing your population against your financials.

- Where is the future of education going?

Links Mentioned in the Show:

- Engine Consulting - https://engine.systems/education

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon

This Week's Show Notes | 09/24/2018 | Higher Ed Parthenon Episode #16

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Vincent Scaramuzzo to have a conversation about "Staffing & Talent Recruitment"

- Meet Vincent Scaramuzzo, President, Ed-Exec, Inc.

- How do executive searches work?

- How using a consultative approach helps to find the best candidates.

- How the economy directly correlates to recruiting.

- Are higher-ed vets leaving the industry and if so, are they coming back?

- What is confidentiality like in the recruiting game?

- When is the right time to look within an organization or to look elsewhere?

- Flash Back to Episode 8 & 9 - Be Prepared for a New Hire from Day One

- What mistakes are managers making in their hiring?

- What positions should you be utilizing an executive search firm for?

- What should you do as a candidate to prepare for an interview?

- Final Advice for Hiring Managers and Candidates.

Links Mentioned in the Show:

- Ed-Exec, Inc. - http://www.ed-exec.com

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon

This Week's Show Notes | 09/17/2018 | Higher Ed Parthenon Episode #15

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Joe Leonhardt to have a conversation about "Leadership"

- Meet Joe Leonhardt, Higher Ed Leadership Expert.

- Being a higher ed leader isn't just about seeing the positive change in the students, it's also about seeing it in your staff as well.

- Making the climb into leadership.

- Be genuine and believe in your staff, that helps to build a positive team culture.

- Tough Lessons in Leadership.

- A successful team character starts with the leader.

- Current focus on value and affordability.

- What is your philosophy on leadership?

- What to look for in a leader.

- How does personal faith play into your role in leadership?

Our Show Sponsors:

- Mpact Group Inc - http:/www.mpactgroupinc.com

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon

This Week's Show Notes | 09/10/2018 | Higher Ed Parthenon Episode #14

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Roger Becker to have a conversation about "Advertising & Marketing"

- Meet Roger Becker, Founder & President @ Becker Media

- Changes in marketing over the last 30 years.

- Landing Pages are Today's Print Ads

- How daily central reporting works for clients on generated lead flow.

- What is the right mix of digital, traditional and social?

- What is the ideal market segment?

- Students are looking for credibility.

- Does the state of the industry change the marketing message?

- Tuition Cost... The Market is the Great Equalizer.

 Links Mentioned in the Show:

- Becker Media - http://beckermedia.net

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- Confirmation 365 - http://www.confirmation365.com/higheredparthenon

This Week's Show Notes | 09/03/2018 | Higher Ed Parthenon Episode #13

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Jeri Prochaska to have a conversation about "TextAim"

- Meet Jeri Prochaska, VP of Higher Ed Relations @ TextAim

- Understanding the transition from working in higher ed to being a preferred vendor for higher ed.

- What is TextAim's niche?

- TextAim isn't just for Admissions, It's for all departments.

- So what exactly is TextAim and what does it do?

- What makes it different that other off the shelf products?

- What is the Central States Private Education Network (CSPEN)?

- Tips and Tricks for making a difference.

 

Links Mentioned in the Show:

- TextAim - http://www.textaim.com/

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- 24 Hour Printers - http://www.24hourprinters.com/higheredparthenon

This Week's Show Notes | 08/27/2018 | Higher Ed Parthenon Episode #12

Brian Willett and Dustin Hall, two experts in the Higher Education space are joined by Special Guest, Paul Bolton to have a conversation about "Adult Admissions"

- Meet Paul Bolton, Director of Adult Enrollment

- The differences and similarities of the perception between "non profit" and "for profit".

- What is the onboarding like for an Adult Learner?

- Breaking down barriers in an era of lower enrollment numbers.

- What is your response time to leads?

- The need to "know them" before you can serve them properly.

- The value of "brick and mortar" in an online word.

- What outside opportunities should your organization be utilizing?

- Leadership tips.

- Talking about the "Reboot Higher Ed" Podcast.

 

Links Mentioned in the Show:

Reboot Higher Ed Podcast - http://www.reboothighered.com/

Our Show Sponsors:

- The Admissions Advantage - https://admissionsadvantage.net/

- Confirmation365 - http://www.confirmation365.com/higheredparthenon