Today’s CEOs can’t rely on their CMOs to tell them what’s on the minds of consumers. The modern chief executive must be fully plugged in to consumer wants and needs, which change more quickly than ever as technology evolves. Fast Company Editor-in-Chief Brendan Vaughan chatted with Verizon Consumer CEO Sowmyanarayan Sampath at the Fast Company Grill at this year's South by Southwest to discuss how the leader of Verizon’s consumer business stays on top—and how you can do the same.