Losing IPL rights last year to Jio and then dropping HBO content has cost Disney+ Hotstar at least 21 million subscribers in just a year.

The streaming giant though, decided that IPL or no IPL cricket is going to be its biggest customer acquisition funnel in 2023. And it looks like they are holding on to that strategy. The Asia Cup was streamed for free on Disney Hotstar. Now, the ICC Cricket World Cup is on and it's  available on Disney Hotstar too. The OTT giant is offering free live streaming of the event to its mobile users.

But a lot of the new survival strategy, put together by the Disney Hotstar's head honchos, depends on how India does in the tournament.

Tune in.

CORRECTION: In the episode, the host mistakenly refers to the ICC Cricket World Cup as ICC T20 Cricket World Cup. The error is regretted.

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