If you’ve ever wondered how Jen balances an iconic business with a deeply intentional lifestyle, this is the episode that shows you how. In this refreshing edition of The Summer Edit, Jen takes you behind the scenes of what truly creates a fulfilling, pleasure-soaked life. 

She shares the six core life principles that have shaped not only her business success but also the peace, presence, and joy she experiences every single day. These aren’t abstract ideas or quick-fix hacks, but lived and embodied standards that guide how she leads, loves, and lives. 

Whether you’re seeking more alignment, deeper fulfillment, or a way to prioritize your whole life while still building something extraordinary, this episode is a beautiful invitation to return to what matters most. 

In this episode, you'll hear: 

• Jen’s six foundational life principles and how they shape every area of her life 

• How she moved from hustle and burnout to peace and pleasure 

• What she prioritizes daily to feel fulfilled in business, motherhood, and relationships 

• The personal mindset shifts that have created a life of meaning and depth 

• An invitation to design a life that feels as good as it looks

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

What if the thing you love most (what you’d do for free, what lights you up) could actually become your career? This episode is living proof that it can.

In this deeply heartwarming episode, Jen is joined by cover feature and muralist Marilena Madio, a woman who turned a spontaneous creative spark into a thriving, 26-year business rooted in artistry, joy, and service.

From painting her daughter’s nursery while eight months pregnant to being featured on the Property Brothers and launching her own mural membership, Marilena’s journey is a testament to what’s possible when you follow what feels good and allow your passion to lead.

Together, Jen and Marilena explore the power of being witnessed, the beauty of service over ego, and the kind of legacy that gets built when we choose to lead with love.

Whether you’re just starting out or reimagining what’s next, this conversation will meet you where you are and nudge you toward the dream that keeps tugging at you.

In this conversation, you'll hear:

• How Marilena accidentally built a career by simply following what she loved
• The pivotal moments (and people) who shaped her path
• What really led to her viral mural hitting 52 million views
• Why being seen and speaking up can open doors you never imagined
• How being unapologetically you can become your most iconic strategy

Connect with Marilena:

• Website: wallwear.ca
• Instagram: @wall_wear

Mentioned in this episode:

• Predictable Profits by Stu McLaren: https://stu.me/predictable-profits
• Olay Regenerist Retinol 24 MAX Night Face Moisturizer
• Shiseido Sunscreen - Tinted

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen reveals the real reason so many entrepreneurs are feeling exhausted, overwhelmed, and ready to quit. Spoiler alert, it’s not because you’re doing it wrong. It’s because you’re trying to be consistent in a way that’s not sustainable.

Jen walks you through what consistency really means and how redefining it can help you build a business that lasts. If you’ve been taught that showing up every single day is the only path to success, this episode invites you to reset the pace, reclaim your energy, and build a rhythm that actually supports your growth.

IN THIS EPISODE, YOU’LL LEARN:

• Why discipline matters more than showing up every day
• The difference between productive consistency and performative burnout
• How to spot hidden energy leaks that are draining your creativity
• Why your nervous system must be considered when building your schedule
• Tactical ways Jen integrates rest into a full business and family life
• Why starting small and adding more is better than pulling back later
• The power of saying less but making it matter more
• How to pace yourself for long-term success without sacrificing presence or potency

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen takes you deep into the art of magnetic messaging. The kind that doesn’t just sound good, but actually sells. If your content isn’t converting, your copy feels unclear, or you’ve been relying on AI to say what you mean, this is your invitation to reconnect with your voice and claim your message.

Jen unpacks how to build powerful, story-driven content that connects, converts, and positions you as the go-to expert in your space. Whether you’re struggling with clarity or playing it too safe, this episode will help you find your edge and use your voice to move the people who need you most.

IN THIS EPISODE, YOU’LL LEARN:

• Why diluted messaging leads to diluted income
• The difference between poetic language and messaging that sells
• How to clarify your voice without sounding like everyone else
• Why relying on AI for your content could be weakening your brand
• The 3 key ingredients of high-converting messaging: truth, transformation, and tension
• How to tailor your language to meet your audience where they are
• The power of specificity over broad, general copy
• Why your own voice is your most magnetic asset
• How social proof and storytelling move people to action

RESOURCES & LINKS:

• The Art of Storytelling - Access the standalone module pulled from Jen’s signature program
• The Iconic Capsule – Get weekly insights and strategy straight from Jen
• Becoming Iconic Magazine – Read the latest issue for more stories, features, and PR opportunities

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen draws a powerful line between influencer-style content and true CEO-level marketing. If you’re stuck chasing trends, relying on viral reels, or letting vanity metrics steer your strategy, Jen is here to bring you back to what actually builds a business that lasts.

This episode is a rally cry for entrepreneurs to stop posting for clout and start creating content that converts. With equal parts tough love and powerful clarity, Jen unpacks the mindset, structure, and strategy behind sophisticated marketing that reflects your brand and values without the burnout.

IN THIS EPISODE, YOU’LL LEARN:

• Why likes and views are not the measure of a successful business
• The biggest mindset shift Jen made after losing her social media following
• How CEOs create content for conversion, not clout
• What it really means to treat your marketing like a legacy
• The truth about going viral and why it rarely leads to more clients
• Why emotional reactions are killing your consistency
• How a marketing calendar actually unlocks your creativity
• The difference between trend-chasing and brand-building
• What 50 views can do when your message is clear and intentional

RESOURCES & LINKS:

• Funnel Mastery – Learn how to build a sales system that works with and without you
• The Iconic Capsule – Jen’s signature newsletter for modern entrepreneurs

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen helps you uncover the invisible cracks in your customer journey that are costing you sales, energy, and momentum. If you're stuck in launch fatigue, getting ghosted in the DMs, or wondering why your audience isn't converting, you're not alone, and you're not broken. Your funnel is.

Jen walks you through the exact strategies she uses to nurture cold leads, clarify calls to action, and build a seamless sales journey that converts consistently. Whether you're selling high-ticket offers or underestimating the power of low-ticket ones, this episode will give you the clarity and direction you need to build a sustainable business.

IN THIS EPISODE, YOU’LL LEARN:

• What a funnel really is and why most entrepreneurs are building it backwards
• How to identify where visibility, engagement, or conversions are dropping off
• Why strong, specific calls to action are essential to guide your audience
• How to nurture cold leads instead of rushing the sale
• The importance of treating your free content like your best offer
• How to audit your emails, sales pages, and offers for performance
• Why low-ticket offers can create high-impact momentum
• What launch fatigue really means and how to solve it for good

RESOURCES & LINKS:

• Funnel Mastery – Learn how to build a sales system that works with and without you
• The Iconic Capsule – Jen’s signature newsletter for modern entrepreneurs

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

In this potent episode of The Summer Edit, Jen Szpigiel takes you inside the anatomy of a high-converting offer suite, and why most entrepreneurs are doing it backwards. If you’ve been launching new offers every few weeks just to make ends meet, this is your wake-up call.

Jen reveals the structure that has allowed her to generate multi-5 and multi-6 figure months for over 200 consecutive months without burnout, constant reinvention, or live launch chaos. From building your signature offer to pricing with integrity and creating a true client journey, this episode is your blueprint for building a business you can rest in.

IN THIS EPISODE, YOU’LL LEARN:

• The three essential types of offers every business should have
• Why your signature offer is the most scalable and sustainable thing you can build
• What most people get wrong about “high ticket” pricing (and what strategic pricing really means)
• The secret to guiding clients through your brand journey from entry to elevation
• Why your messaging clarity (not your worth) is usually the reason your offer isn’t selling
• How to create outcome-based deliverables and an iconic buying experience that turns clients into superfans

RESOURCES & LINKS:

• Masterpiece – Create your signature offer: Only $88
• B Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and results

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

This week on The Summer Edit, Jen Szpigiel reveals the four foundational V’s of branding, a framework she’s used over 25 years to build successful, standout brands across multiple industries. If you’ve ever wondered why your beautiful branding isn’t translating into real results, this episode uncovers the missing pieces.

More than just pretty visuals, a powerful brand is built on vibe, voice, visibility, and visuals and when those align, your business becomes magnetic. Jen breaks down each of these and shows you how to audit and align your brand this week for tangible growth.

IN THIS EPISODE, YOU’LL LEARN:

• Why beautiful branding isn’t enough if there’s no substance behind it
• The true meaning of vibe and how your energy, tone, and leadership style shape your brand’s presence
• How to master your voice and messaging so people actually feel and follow you
• The importance of visibility across multiple platforms, not just Instagram
• What to do if your visuals and messaging feel disconnected
• Why branding and marketing must come before sales, not after

Learn more about Articulate

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

Welcome to The Summer Edit, a fresh, bite-sized solo series designed to spark momentum in your business this season. In this kickoff episode, Jen Szpigiel brings the heat with a potent download on a question so many women are quietly asking: “Why isn’t this working?”

She pulls back the curtain on the hidden reasons your business may feel stalled, despite all the effort you’re pouring in. If you’ve been grinding with little to show for it, this episode will meet you where you are, with compassion, clarity, and a plan.

IN THIS EPISODE, YOU’LL LEARN:

• The real reason output ≠ results and why you must shift from activity to outcome
• How vague offers and reactive marketing could be keeping you stuck
• Why more effort doesn’t mean more results, and what to focus on instead
• The energetic and strategic power of building a business you can rest in
• The secret behind a client’s 6-figure quarter, without a live launch
• Three things you can implement today to move the needle

ACTION STEPS:

1. Shift from output to outcome
   • Reflect on whether your activity is tied to intentional strategy or if you’re just doing more to feel more.
2. Clarify your offer suite
   • Eliminate vague or redundant offers and identify your bullseye: your signature, transformational offer.
3. Lead instead of react
   • Map your messaging, marketing, and offers from a place of clarity and rhythm not last-minute survival.

RESOURCES & LINKS:

• Masterpiece – Create your signature offer: Only $88
• Funnel Mastery – Build your sales ecosystem from scratch: Join now
• B Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and results

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

Jen welcomes back fan-favorite and personal fractional CFO, Christine from Good Measure Finance, for a refreshingly honest, deeply empowering conversation about real financial leadership as an entrepreneur. Together, they demystify cash flow, debt, scaling, and why knowing your numbers is the most loving thing you can do for your business and your nervous system.

Whether you’re scaling past six figures or still avoiding your bank balance, this episode will meet you with grace and equip you with the insight you need to take powerful, grounded steps forward.

IN THIS CONVERSATION, YOU’LL HEAR:

• Why profit doesn’t equal cash (and what actually does)
• How to make strategic investments without overspending on projected income
• Christine’s honest take on debt, scaling, and spending in uncertain economies
• What it really means to be an empowered, wealthy woman in business
• The three biggest financial mistakes entrepreneurs are making right now
• Why pairing energetics + financial literacy is the new leadership

Connect with Christine:

• Follow Christine on Instagram: @goodmeasurefinance

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co