Success isn’t a finish line. It’s a moving target.

In this episode of the Iconic Podcast, Jen shares the principle that has sustained her business for nearly two decades: refinement. She opens up about what happens when entrepreneurs stop evolving, why coasting is so costly, and how she’s kept momentum for over 200 months of multi-five and six-figure revenue.

You’ll also hear the behind-the-scenes story of how Jen is refining her own work right now through the creation of B-Lounge VIP. This conversation will challenge you to reexamine your business with fresh eyes and remind you that growth isn’t about doing more, it’s about continuously becoming more.

In this episode, you’ll hear:

• Why holding onto past success can quietly stall your growth
• The hidden cost of coasting and how to avoid it
• The mindset that has sustained Jen’s business through nearly two decades
• The secret to keeping clients engaged and invested long term
• A real-time example of refinement inside B-Lounge VIP

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

Have you ever considered that the clutter in your home isn’t really about the mess, but a reflection of what’s happening in your mind?

Gabrielle shares her journey to creating Canada’s first neuroaesthetic interior design firm, why your home should be designed for who you are becoming, and how small shifts in your space can transform your energy, confidence, and even your income.

This episode will leave you rethinking your relationship with your home and inspire you to treat your space as a powerful mirror to your future self.

Inside this episode, you’ll hear about:

• Why your environment is never neutral and how it can hold you back or elevate you
• The surprising science behind how clutter and disorganization affect your nervous system
• Simple ways to fall back in love with your space without spending a dime
• How to design your home to support your rituals, creativity, and family dynamics
• Why upgrading your space isn’t about Pinterest aesthetics but about who you’re becoming

Connect with Gabrielle:

• Self Assessment Tool : https://mindwelldesign.com/iconic/
• Instagram: @mindwelldesign
• Website: mindwelldesign.com

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

What if your next post was the one that changed everything? In this powerful episode of the Iconic Podcast, Jen Szpigiel shares the behind-the-scenes story of a private client whose business transformed overnight after one post went viral.

But instead of getting swept up in vanity metrics, Jen walks you through the intentional moves that turned sudden attention into lasting growth. You’ll hear how they leveraged momentum with strategy, funnels, and community care so that the viral moment wasn’t just a spike in followers but a real acceleration in revenue, reach, and impact.

Whether you’ve ever dreamed of going viral or wondered what you’d even do if it happened, this episode is your invitation to prepare for it now. Because the truth is, your moment could be right around the corner and the question is, will you be ready?

In this episode, you’ll hear:

• The story of how one client’s business went from stagnant to skyrocketing in a matter of days
• Why vanity metrics alone won’t grow your business and what to focus on instead
• The exact steps they used to turn followers into community members and paying clients
• How to set up your business today so it’s ready for growth tomorrow
• The mindset shift that makes your viral moment possible (and sustainable)

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

What does it really take to claim your dreams and pursue them boldly, even when life feels messy, unpredictable, and full? In this episode of the Iconic Podcast, Jen is joined by Kelsey Hogan, founder of Claimed & Co., who has built her business and life with unapologetic audacity.

Kelsey opens up about her journey from side hustle to multi–six figure founder, the pivotal moments that forced her to rise, and how she continues to lead her family and business with vision. Together, we explore the reality of going after what you desire: the mindset shifts, the work ethic, and the willingness to step in before you feel ready.

This conversation is filled with practical wisdom, powerful reframes, and honest reflections on what it means to claim your voice, your business, and your future.

In this episode, you’ll hear:

• Why waiting for the “right time” is one of the biggest traps that keep women stuck
• How Kelsey built a sustainable business beyond viral moments and quick wins
• The power of claiming abundance and money as part of your mission
• The truth about balancing motherhood, leadership, and building wealth
• What it looks like to take bold, audacious action when everything in you wants to wait

Mentioned in this episode:

• Goodnight Moon
• Laura Mercier Tinted Moisturizer with SPF
• Ranavat Hair Collection

Connect with Kelsey:

Website: claimedandco.com
Instagram: @claimedandco

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

So often we see the polished highlight reel of entrepreneurship, but rarely do we hear the truth about what it actually takes to build something iconic. In this finale of The Summer Edit, Jen Szpigiel pulls back the curtain and shares the raw, unfiltered reality of leadership, resilience, and devotion.

From betrayals and setbacks to rebuilding her brand and team from the ground up, Jen opens up about the experiences that carved her into the leader she is today. She reminds us that business is not about convenience or quick wins, but about showing up, doing the hard things, and becoming someone who can hold the success you desire.

This episode is both a mirror and a challenge. If you’ve ever wondered whether you’re just playing dress up in your business or truly in it for the long haul, Jen’s words will inspire you to roll up your sleeves, raise your standards, and step boldly into the deep end.

In this episode, you’ll hear:

• The unseen moments that tested Jen’s resilience and shaped her leadership
• Why the hardest seasons can become the foundation for the deepest growth
• The choice Jen made when betrayal and loss could have ended it all
• What it really takes to build a business that lasts when convenience is no longer an option
• The truth about belief, integrity, and the choices that define your legacy

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

Turning creativity into a business takes more than talent. It takes leadership, intention, and heart. In this episode of the Iconic Podcast, Jen welcomes Micah Enriquez, the vibrant creator behind Make It With Micah, whose uplifting videos bring peace, humor, and beauty into millions of homes.

Micah shares how she grew her platform with purpose, consistency, and generosity while staying true to who she is and why she started. From going viral for her cleaning videos to securing brand partnerships that truly align, her journey proves that success comes from leading yourself first and creating from the heart.

Together, Jen and Micah pull back the curtain on content creation, monetization, and brand collaborations. Micah offers tactical strategies any aspiring creator can start using today and shares the mindset shifts that have kept her grounded in an ever-changing digital space. You will hear how she deals with trolls, why she believes in sharing openly, and the single principle that can transform your path as a creator.

Whether you want to grow your audience, pitch to brands, or feel inspired by a woman carving her own path, this conversation will give you the tools and encouragement to start and keep going.

In this episode, you will hear:

• How Micah built her platform through daily consistency and intentional content
• The art of pitching to brands even with a small following
• Why she refuses to gatekeep and how generosity fuels her success
• Navigating trolls, criticism, and the pressures of influencer culture
• The most important advice she has for women ready to create and lead online

Connect with Micah:

• Instagram: @makeitwithmicah
• TikTok: @makeitwithmicah

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

If you’ve ever wondered how Jen balances an iconic business with a deeply intentional lifestyle, this is the episode that shows you how. In this refreshing edition of The Summer Edit, Jen takes you behind the scenes of what truly creates a fulfilling, pleasure-soaked life. 

She shares the six core life principles that have shaped not only her business success but also the peace, presence, and joy she experiences every single day. These aren’t abstract ideas or quick-fix hacks, but lived and embodied standards that guide how she leads, loves, and lives. 

Whether you’re seeking more alignment, deeper fulfillment, or a way to prioritize your whole life while still building something extraordinary, this episode is a beautiful invitation to return to what matters most. 

In this episode, you'll hear: 

• Jen’s six foundational life principles and how they shape every area of her life 

• How she moved from hustle and burnout to peace and pleasure 

• What she prioritizes daily to feel fulfilled in business, motherhood, and relationships 

• The personal mindset shifts that have created a life of meaning and depth 

• An invitation to design a life that feels as good as it looks

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

What if the thing you love most (what you’d do for free, what lights you up) could actually become your career? This episode is living proof that it can.

In this deeply heartwarming episode, Jen is joined by cover feature and muralist Marilena Madio, a woman who turned a spontaneous creative spark into a thriving, 26-year business rooted in artistry, joy, and service.

From painting her daughter’s nursery while eight months pregnant to being featured on the Property Brothers and launching her own mural membership, Marilena’s journey is a testament to what’s possible when you follow what feels good and allow your passion to lead.

Together, Jen and Marilena explore the power of being witnessed, the beauty of service over ego, and the kind of legacy that gets built when we choose to lead with love.

Whether you’re just starting out or reimagining what’s next, this conversation will meet you where you are and nudge you toward the dream that keeps tugging at you.

In this conversation, you'll hear:

• How Marilena accidentally built a career by simply following what she loved
• The pivotal moments (and people) who shaped her path
• What really led to her viral mural hitting 52 million views
• Why being seen and speaking up can open doors you never imagined
• How being unapologetically you can become your most iconic strategy

Connect with Marilena:

• Website: wallwear.ca
• Instagram: @wall_wear

Mentioned in this episode:

• Predictable Profits by Stu McLaren: https://stu.me/predictable-profits
• Olay Regenerist Retinol 24 MAX Night Face Moisturizer
• Shiseido Sunscreen - Tinted

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen reveals the real reason so many entrepreneurs are feeling exhausted, overwhelmed, and ready to quit. Spoiler alert, it’s not because you’re doing it wrong. It’s because you’re trying to be consistent in a way that’s not sustainable.

Jen walks you through what consistency really means and how redefining it can help you build a business that lasts. If you’ve been taught that showing up every single day is the only path to success, this episode invites you to reset the pace, reclaim your energy, and build a rhythm that actually supports your growth.

IN THIS EPISODE, YOU’LL LEARN:

• Why discipline matters more than showing up every day
• The difference between productive consistency and performative burnout
• How to spot hidden energy leaks that are draining your creativity
• Why your nervous system must be considered when building your schedule
• Tactical ways Jen integrates rest into a full business and family life
• Why starting small and adding more is better than pulling back later
• The power of saying less but making it matter more
• How to pace yourself for long-term success without sacrificing presence or potency

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

In this episode of The Summer Edit, Jen takes you deep into the art of magnetic messaging. The kind that doesn’t just sound good, but actually sells. If your content isn’t converting, your copy feels unclear, or you’ve been relying on AI to say what you mean, this is your invitation to reconnect with your voice and claim your message.

Jen unpacks how to build powerful, story-driven content that connects, converts, and positions you as the go-to expert in your space. Whether you’re struggling with clarity or playing it too safe, this episode will help you find your edge and use your voice to move the people who need you most.

IN THIS EPISODE, YOU’LL LEARN:

• Why diluted messaging leads to diluted income
• The difference between poetic language and messaging that sells
• How to clarify your voice without sounding like everyone else
• Why relying on AI for your content could be weakening your brand
• The 3 key ingredients of high-converting messaging: truth, transformation, and tension
• How to tailor your language to meet your audience where they are
• The power of specificity over broad, general copy
• Why your own voice is your most magnetic asset
• How social proof and storytelling move people to action

RESOURCES & LINKS:

• The Art of Storytelling - Access the standalone module pulled from Jen’s signature program
• The Iconic Capsule – Get weekly insights and strategy straight from Jen
• Becoming Iconic Magazine – Read the latest issue for more stories, features, and PR opportunities

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co