Career Talk: Learn - Grow - Thrive

The Importance Of and Strategies For Self Promotion

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Note: I hooked up the Shure mic wrong LOL this NOT an accurate sound quality, it is however the quality of a MacBook Air hahahaha


Marketing Talk: Learn - Grow - Thrive Podcast Link


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Notes: 

Most of us are not comfortable with self-promotion

That said, most of us do indeed need to leverage this skill

Whether in the workplace, for a business, or podcast, or social channels, etc.

 

Definition:

Dictionary.com

The action of promoting or publicizing oneself

 

What self-promotion is not?

Bragging

Huge difference between hey we made a new podcast episode vs we have the best podcast ever

 

Why is self-promotion important in our careers? AKA benefits to doing it

  1. Promotion opportunities
  2. Credibility
  3. Personal branding
  4. Builds confidence
  5. Professional (and probably personal) growth
  6. Gives you a leg up AKA a competitive edge
  7. Career or job satisfaction
  8. Build/rebuild your reputation
  9. Increase visibility
  10. Networking
  11. Career development
  12. Recognition
  13. Develop leadership skills
  14. Help overcome gender and/or diversity biases
  15. Increased motivation
  16. Puts your achievements center stage
  17. Proves your value
  18. Sets you up to be seen as a SME
  19. Puts you in a position to take control of your career
  20. Lead by example (fosters culture and can share other people's achievements too)

    21.  

    Tips/tools/techniques and resources

    1. Be real and authentic
    2. Set goals
    3. Estbalish your version of EVP (employer value proposition) so EVP - employee value prop (AKA unique selling prop, AKA why you're a badass)
    4. Start with what you know (current role, skills, knowledge
    5. Network
    6. Create a personal brand (portfolio if it applies)
    7. Leverage social platforms
    8. Seek feedback from team and others
    9. Create a website
    10. Design on brand (Canva, adobe)
    11. Create content
    12. Become a speaker
    13. Refine your storytelling skills (people relate to stories)
    14. Apply for awards
    15. Get your read on
    16. Leverage online courses
    17. Seek out a mentor

      18.  

      Don't list:

      1. Be fake
      2. Lie/embellish
      3. Be arrogant
      4. Be selfish
      5. Dismiss ethical issues
      6. Ignore feedback
      7. Over so it
      8. Be greedy
      9. Put all your eggs in the self-promotion basket


        10. ...more
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