Pop-bys are a crucial tool in the world of real estate. These personalized, in-person visits by real estate agents to their clients and prospects go beyond traditional marketing methods. They provide an opportunity to strengthen relationships, build trust, and showcase a genuine interest in clients' needs and well-being. Whether it's delivering a small gift, offering local market insights, or simply checking in, pop-bys help real estate professionals stay top-of-mind in a competitive industry.