Today I speak to Anirudh Narayan author of an amazing new book called Scale Smart: How To Get Your First 1,000 Customers in India. Scale Smart is an actionable guide to start and scale a startup in India., So in this podcast, we talk about great digital marketing strategies - Facebook, Youtube, Whatsapp, email marketing, etc you can use today to get your startup off the ground. We also talk about his time at Shutterstock with a 250K budget to life as a digital nomad in South America and much more!
In this conversation we talk about:
Examples of Indian focussed growth storiesWhen should you start the growth hacking process?Product market fit.Focus on consistency, not viralityIt's your responsibility to build a community and not sellGet smarter using FacebookLife in the US and South AmericaExample growth hacks and experiments at Shutterstock.Email marketing edge case examples.Build relationships offlineYoutube marketing examples - create primary, secondary, tertiary contentvidIQ is the tool that helps you learn how to get more views and subscribersSocial influencers -Still the number one way to push things outInformation for the book: http://bit.ly/book-landing-page
Buy the book on Amazon: http://bit.ly/scale-smart
A video testimonial for the book from Shradha Sharma: http://bit.ly/yourstory-testimonial
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Hosted And Produced by Neil Patel
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