How To Use Storytelling To Craft Compelling Cold Emails;
Let’s be honest, who really likes receiving a run of the mill cold email or DM on social media?
Nobody.
Without personalisation, uniqueness and value...it's a waste of time for everybody involved.
So what is the alternative?
Using storytelling to stand out and become memorable so you can craft cold messages that convert.
And when it comes to digging deep into this topic, who better to call upon than Nadja Komnenic of Lemlist.
Nadja went from being fired from her sales role in the pandemic, to becoming the head of business development at Lemlist and helping them go from 1 to 10 million USD in ARR in just 3.5 years.
Today, she is one of the most sought after voices on LinkedIn when it comes to all things sales and sales leadership!
Today, we’re going to discuss how to ditch the pitch and unlock the power of story inside of your cold messaging.
Click that play button to hear Nadja’s amazing story, tactical advice and plans for the future!
WHAT WE DISCUSS:
[02:00] - What made Nadja want to go back into sales after losing her job in a pandemic.
[03:12] - What it was about Lemlist that made her say “YES” to working there.
[04:58] - How Nadja led her sales team during the pandemic.
[07:53] - What she is currently up against as she scales herself personally and professionally.
[10:10] - The biggest mistake salespeople are making today with their calls to actions inside of their cold outbound messaging.
[12:20] - How to be genuine when reaching out to prospects even if there is no commonality.
[13:44] - The most effective outbound and inbound lead gen channel for Nadja and her team at Lemlist.
[14:30] - The most memorable cold pitch she has ever received in the DM’s!
[15:58] - How to define storytelling in a sales context.
[18:14] - The best time to share your story when cold messaging.
[20:38] - How using story with a contextual call to action can boost reply rates.
[21:55] - How to decide how vulnerable you should be with your story.
[24:01] - The best time to share a customer success story.
[26:13] - The 3 key ingredients for a high converting call to action.
[28:48] - The type of language you should avoid when cold messaging.
[32:36] - How to communicate with impact after being “ghosted” by your prospect.
[35:21] - The difference between an open ended question, a close-ended question and when to use them.
[38:18] - A piece of advice she would give to her former self if she was doing cold outreach in today’s market.
[40:25] - Who Nadja looks up to when it comes to thought leaders who communicate with influence.
VALUABLE INSIGHTS AND KEY TOPICS:
- The biggest mistake salespeople make with cold outreach is asking for the meeting before confirming interest.
- If you don’t have a commonality with the prospect, then figure out why you are reaching out to them in the first place. Intention is everything.
- When trying to get someone’s attention, you need to have a relatable story that adds business value to them.
- Only share customer success stories that are appropriate and contextual to your prospect’s million dollar problem.
NOTABLE QUOTES:
[16:06] - “When it comes to getting people’s attention, you really need to have a story behind what you are trying to communicate to them. People, as we know, relate to people, they relate to the story and they will react once they feel an emotion. The best way to arouse that emotion is through the storytelling.” - Nadja Komnenic
USEFUL RESOURCES:
Connect with Nadja Komnenic + get a free trial of Lemlist:
https://www.linkedin.com/in/nadjakomnenic/
https://www.lemlist.com
Ravi Rajani’s Podcast:
https://www.theravirajani.com/podcast
Social Media:
https://www.linkedin.com/in/ravirajani
https://www.tiktok.com/@theravirajani
