The Influential Communicator

By Ravi RajaniBusiness Entrepreneurship Education Self-Improvement How To

The Influential Communicator episodes

February 28, 2023[EP.57] How to Stop Conforming & Sell Like You with Jeff Bajorek
How to stop conforming and sell like you;
Trying to fit into the mould of what's "normal" is a total recipe for disaster.
Maybe you’re doing it to try to please other people...
Maybe you’re afraid to go a different direction…
So you follow, you conform, you suppress your true self.
And suddenly you don’t feel like yourself anymore.
Let's face it, when you try to please everyone, you end up pleasing no one, especially yourself.
So, why not ditch the act and start selling like YOU?
Don’t be afraid to stand out from the rest and embrace your uniqueness.
It’s what makes you unforgettable.
Join me on this episode of The Influential Communicator as I sit down with renowned sales coach and author Jeff Bajorek to discover how to break out of the conformity trap and unleash your unique sales style.
Grab your favourite drink, put on your headphones, and get ready to learn how to sell like a boss by just being yourself!

WHAT WE DISCUSS:
[1:20] - Who is Jeff Bajorek?
[4:32] - Jeff’s 30-second definition of selling
[6:03] - A time in Jeff’s sales journey where he had to operate in a way that misaligned with his values
[10:47] - One thing sellers can do in today’s climate to listen to their inner voice and not suppress it
[18:49] - How to sell like you when selling like you isn’t championed up above
[24:08] - Unapologetic self-expression vs doing what everyone else is doing
[29:35] - The downsides of selling according to Jeff
[36:00] - An influential communicator Jeff looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
How to unleash the power of your authenticity and create high-impact experiences for prospects by being unapologetically yourself
How to stand out from the crowd and embrace your uniqueness to become unforgettable to your prospects
How to find your own voice and ignite your sales by listening to your inner voice and refusing to limit yourself to what others are doing
How to break free from the norm and why "going by the book" is holding you back in sales
NOTABLE QUOTES:
[10:58] - “Limit your exposure to voices that aren't yours.” - Jeff Bajorek
[24:47] - “If you try to please everybody, you will thrill nobody, and no one spends a lot of money without being thrilled about doing it.” - Jeff Bajorek
[29:04] - “The very thing you are hiding is the very thing that makes you.” - Ravi Rajani
USEFUL RESOURCES & LINKS:
Jeff’s Website: https://www.jeffbajorek.com/
Grab a copy of Jeff’s books: https://www.jeffbajorek.com/books
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffbajorek
Subscribe to Jeff on YouTube: https://www.youtube.com/channel/UCtu4VsOzH6YfXsNGNKN96ew
Follow Jeff on Twitter: https://twitter.com/jeffbajorek
Follow Jeff on Instagram: https://www.instagram.com/jeffbajorek/

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
40 min
February 21, 2023[EP.56] How to Break into Tech Sales & Boost your Charisma with Christine Rogers
How to Break into Tech Sales & Boost your Charisma;

Charisma is the secret sauce in the sales world…
It's like the cherry on top of a sundae that adds an extra sparkle…
It's what sets you apart from the rest and gives you the edge you need to shine.
When you're confident in who you are and can radiate charisma, you become a force to be reckoned with.
You're able to connect with people on a deeper level, build trust, and create lasting relationships.
And let's face it, people are more likely to do business with someone they like and trust, rather than someone who seems robotic or inauthentic.
So, if you need a little pick-me-up to embrace your unique personality and let your charisma shine, this episode is for you!
Today, we're chatting with Christine Rogers, the dynamic COO of Aspireship, and she's spilling all the beans on what it takes to succeed in tech sales and share her expertise on how to showcase your unique personality and charm to make a lasting impression and land your dream job in tech sales.
Let's do this!

WHAT WE DISCUSS:
[0:54] - Who is Christine Rogers?
[4:12] - What inspired Christine’s shift from marketing to entrepreneurship
[6:36] - Christine’s vulnerability hangover experience
[8:59] - All about Aspireship and the journey of a future seller
[12:06] - Christine’s definition of a charismatic person
[15:06] - One thing Christine wishes sellers locked onto more: being a teamplayer
[18:05] - How somebody with no track record can showcase that they’re a team player
[20:15] - How sellers can become better storytellers to position themselves as the right people for the job
[24:18] - How to become a better listener while feeling anxious and nervous
[26:43] - How to display authentic charisma after an interview
[30:04] - A charismatic communicator Christine looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
The realization that charisma is not necessarily about being extroverted but instead is about confidently and unapologetically showing up as yourself
How to deal with a vulnerability hangover and remember that mistakes are part of being human
How to make your mess your message and inspire prospects to take action
The importance of being a team-player in the sales world
How to boost your charisma and open doors to bigger and better job opportunities
NOTABLE QUOTES:
[13:10] - “When I'm thinking about charisma, it's not necessarily an extrovert or introvert, it's like how quickly can we align who they naturally are with the roles that they're doing and actually make that magic happen.” - Christine Rogers
USEFUL RESOURCES & LINKS:
Aspireship: https://aspireship.com/
Connect with Christine on LinkedIn: https://www.linkedin.com/in/christinerogers2
Follow Christine on Twitter: https://twitter.com/aspirechrisrog

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
35 min
February 14, 2023[EP.55] How to Communicate your Solution & Sell it like a Mango with Donald Kelly
How to Communicate your Solution & Sell it like a Mango;

Let's be real, who likes being sold to?
Nobody, right?
We all hate that pushy salesperson trying to shove their product down our throats.
But what if I told you there's a way to sell your solution without making it feel like a sale?
Think of it like selling a mango...
A mango is a delicious, juicy fruit that people love, but you don't go around shouting "BUY MY MANGO, IT'S THE BEST MANGO IN TOWN!"
No, you let the mango speak for itself.
It's all about communicating the benefits, the taste, and letting people make the decision for themselves.
The same goes for your solution.
And on today’s episode of the Influential Communicator, I bring in Donald Kelly, the Founder of The Sales Evangelist and author of “Sell It Like a Mango: A New Seller's Guide to Closing More Deals.”
Donald is here to enlighten us on his Platinum Rule in sales, and share his own personal mango-selling story that we can all learn from.
So, tune in to this episode as we dive into how you can communicate your solution and sell it like a mango, without all the pushiness.
Let’s get into it!

WHAT WE DISCUSS:
[0:54] - Who is Donald Kelly?
[5:27] - Donald’s Platinum Rule and how it contributes to the B2B sales space today
[11:10] - Implementing personalization by using intent-based prospecting
[14:21] - The concept of convincing versus influencing
[20:48] - Using micro-commitments to inspire prospects to take action
[24:50] - Donald’s story of selling mangoes in Jamaica
[30:37] - Where to get Donald’s book, “Sell It Like a Mango: A New Seller's Guide to Closing More Deals”
[31:49] - An influential communicator Donald looks up to today
3 WAYS TO EFFECTIVELY COMMUNICATE WITH PROSPECTS ACCORDING TO DONALD:
Influence and educate your prospects rather than just convincing.
Focus on quality versus quantity.
Be very unique in your process, do it at scale, and build.
VALUABLE INSIGHTS AND KEY TOPICS:
The importance of focusing on what the prospect wants versus what you want for them
Why intimacy and connection are crucial when it comes to scaling your business
Why influencing is far more powerful than outright convincing prospects to buy your product or service
How to stand out from the crowd as a seller by using authenticity to pull your buyers in
How to use micro-commitments to keep your buyers coming back for more
NOTABLE QUOTES:
[6:15] - “The golden rule states that, treat others the way that you would like to be treated.” - Donald Kelly
[15:08] - “Convincing someone to buy your product is a bad idea. [...] What I’ve seen best is you’ve helped influence someone or help educate someone enough that they convince themself to make that investment.” - Donald Kelly
[20:53] - “In order to impact somebody, you need to learn how to influence them first.” - Ravi Rajani

USEFUL RESOURCES & LINKS:
Read Donald’s book, “Sell It Like a Mango: A New Seller's Guide to Closing More Deals”: https://www.amazon.com/Sell-Like-Mango-Sellers-Closing/dp/1640953906
The Sales Evangelist: https://thesalesevangelist.com/
Connect with Donald on LinkedIn: https://www.linkedin.com/in/donaldckelly
Follow Donald on Twitter: https://twitter.com/DonaldCKelly
Subscribe to Donald on YouTube: https://www.youtube.com/c/TheSalesEvangelistDK

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory
Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking
Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
38 min
February 07, 2023[EP.54] How to become a Magnetic Communicator In your next Sales Presentation with Nikki Ivey
How to become a magnetic communicator in your next sales presentation;
Selling with style and authenticity is the name of the game.
But let me tell you this…
Being authentic doesn’t mean you just get to talk about what you want 100% of the time.
You also need to contextualize who you are, in accordance with the person you're trying to connect with.
And so that’s where style comes into play.
When these two mix well together, you have yourself a high-impact message.
So, how can you become a magnetic communicator and crush your next sales presentation?
Buckle up because Nikki Ivey is here to give us the inside scoop!
Nikki, currently a sales training director at JB Sales, has been in the world of sales and marketing for a while now, so it’s no surprise that she’s got the perfect formula for a punchy and memorable sales conversation.
You’ll get what I mean when you tune in to this episode!
Got your notes ready?
Hit play!

WHAT WE DISCUSS:
[1:23] - What Nikki learned from being a mother at the age of 16
[3:50] - Who is Nikki Ivey?
[4:50] - One thing Nikki’s childhood hero taught her that she still does today
[8:12] - Nikki’s vehicle to create change: communication
[10:40] - Nikki’s intentional versus innate communication skills
[12:28] - A speaker Nikki looked up to while growing up
[17:26] - What Nikki does differently when communicating on video than in front of a live crowd
[21:16] - Nikki’s opinion on sellers’ fear of showing up as themselves
[25:21] - Nikki’s definition of a sales presentation
[28:53] - Nikki’s routine for a magnetic presentation
[31:49] - How to rely less on slides and more on conversation
[35:29] - Nikki’s way of handling out-of-nowhere questions during presentations
[37:43] - How to end a presentation in a way that will make you stand out as a seller
[41:52] - How Nikki follows up with her audience after a presentation
[44:52] - An influential communicator Nikki looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
How to deliver a memorable sales presentation with high frequency and high energy all throughout
The power of eye contact and non-verbal communication
The importance of contextualizing yourself based on your audience
How to decondition yourself from “death by PowerPoint” by relying less on slides and more on conversation
How to engage your audience and craft a compelling message with more substance
NOTABLE QUOTES:
[1:40] - “My success, specifically my confidence, cannot be based entirely or even too much on other people’s validation.” - Nikki Ivey

USEFUL RESOURCES & LINKS:
Connect with Nikki on LinkedIn: https://www.linkedin.com/in/nikki-ivey
Follow Nikki on Twitter: https://www.twitter.com/knownikkiivey
Follow Nikki on Instagram: https://www.instagram.com/knownikkiivey

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory
Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking
Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
52 min
January 31, 2023[EP.53] How To Structure A World Class Presentation with Ravi Rajani
How To Structure A World Class Presentation;

In the business world, presentations are inevitable.
But it takes skill to get your point across effectively, clearly, and most importantly, remarkably.
When you want to leave a lasting impact on your audience, you need to catch their attention.
And how can you do that?
You need to be unique…
You need to be different…
And you need to be captivating.
Really ask yourself: what sets you apart from the rest?
In today's episode of the Influential Communicator Podcast, I teach you my specific six-step approach to map out a high-impact, world-class presentation.
Tune in and let’s get it!

WHAT WE DISCUSS:
[2:40] - Why you should cut your presentation length by 10%
[5:01] - Module 1: Start with a personal story
[7:12] - Module 2: Use the movie trailer method
[10:30] - Module 3: Illuminate the villain
[12:25] - Module 4: Present your unique method
[15:30] - Module 5: Use a call-to-action
[18:40] - Module 6: Tell a micro-story that creates movement around your message
VALUABLE INSIGHTS AND KEY TOPICS:
How to craft a framework fit for a world-class presentation and leave a lasting impact on your audience
The importance of shedding light on the main problem rather than going straight to the solution
How to end your presentation with a powerful call-to-action and successfully embed a memorable core message
NOTABLE QUOTES:
[4:17] - “I'm not about formulas, I'm about frameworks, then creating freedom within the framework and then breaking it and creating your own.” - Ravi Rajani
[19:33] - “People like to buy from people who believe in something.” - Ravi Rajani
[21:07] - “You need to speak to one person and not everybody, because when you try and help everybody, you help nobody.” - Ravi Rajani

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory
Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking
Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
23 min
January 24, 2023[EP.52] How to Create Evangelists & Explode your Brand with Leslie Greenwood
How To Create Evangelists & Explode Your Brand;

Authenticity, consistency, and intention.
These are some of the most important characteristics we look for in people…
Even more so when it comes to building a community.
Today, evangelism has been quite a big buzzword in the business world.
But what is evangelism, really?
Long story short — it’s all about problem-solving.
It’s about building a community around the solution to your business problem and allowing people to become part of the solution, while making sure that it is all intentional.
In this episode of The Influential Communicator, I am joined by Leslie Greenwood, a trailblazer, seasoned evangelist, and today, a founder and CEO of Chief Evangelist Consulting.
I’ve pinned her down to talk about all things evangelism and how to explode your brand in the most genuine way, through your own evangelists.
If you own a brand or business, this is your wake up call to start evangelizing.
Press that play button!

WHAT WE DISCUSS:
[0:54] - Who is Leslie Greenwood?
[2:47] - Leslie’s experience with starting her own business in today’s market
[4:47] - How Leslie prevents burnout
[7:47] - The definition of an evangelist according to Leslie
[10:45] - Why evangelism promotes connection and intimacy
[12:34] - How to find evangelists for your business
[14:55] - How to spark an authentic connection in customers and make them talk about your business
[16:25] - Leslie’s superpower: deep listening
[18:42] - The difference between being icky and being intentional
[19:47] - What problem-solving community Leslie would build for Ravi
[22:30] - Leslie’s tips to building a new community without feeling burnout
[26:08] - The pros and cons of capping the number of people in your community
[28:17] - How to create consistency in your community
[30:25] - How to prevent the shift of focus or “shiny object syndome”
[32:49] - Leslie’s thoughts on hiring a chief evangelist in your company
[36:28] - Where Leslie hopes evangelism would be in after a year
[38:23] - An influential communicator Leslie looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
How to build a community of evangelists who are authentically invested in your brand
How to become more intentional with the community you are building for your brand
The importance of taking it one step at a time to avoid burnout when it comes to creating a new community
How to inspire a deeper connection and intimacy with people in your company through evangelism
NOTABLE QUOTES:
[5:09] - “I am a 110% or nothing kind of person. 99% kind of feels like failure.” - Leslie Greenwood

USEFUL RESOURCES & LINKS:
Chief Evangelist Consulting: https://thechiefevangelist.com/
Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-greenwood

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
41 min
January 17, 2023[EP.51] 5 Steps To Embedding A Customer Success Story In Your Next Demo
5 Steps To Embedding A Customer Success Story In Your Next Demo;

Imagine being on a call and getting called out by your prospect for sounding scripted, engineered, or contrived…
Let’s be real – that’s the last thing anyone would want.
Storytelling inside the buying experience doesn’t have to be complicated, but it takes proper timing, effective structure, and a well-established connection with prospects to tell a convincing story that doesn’t feel forced.
And one might ask: what is one of the best ways to establish a stronger connection and accelerate trust with prospects in today’s climate?
Telling a high-impact customer success story.
That’s why in this episode of The Influential Communicator, I share with you my five simple steps for embedding a customer success story into your next demo.
Ready to take some notes?
Tune in and press play!

WHAT WE DISCUSS:
[2:21] - Step 1: Extract the villain in your buyer’s story
[2:51] - Step 2: Allow the prospect to acknowledge the problem
[3:41] - Step 3: Ask an open-ended question about their challenge
[5:34] - Step 4: Ask a follow-up question which makes them feel deeply heard
[6:30] - Step 5: Share a 90 second customer success story
VALUABLE INSIGHTS AND KEY TOPICS:
How to efficiently craft an authentic customer success story that will impact your prospects
The importance of presence, self-awareness, and proper timing as a trusted advisor
How to do effective discovery through deep listening and help extract the villain in your buyer’s story
How to ask insightful open-ended questions that will encourage your prospects to open up more about their challenges
How to be more credible as an advisor and allow your prospects to be more susceptible to receiving your advice

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
10 min
January 10, 2023[EP.50] How To Construct World Class Stories with Victor Antonio
How To Construct World Class Stories
It's 2023 people...
And I wanted to hit you with a little throwback from 2022!
This episode was one of my favourite's from last year and I wanted to reignite it for your listening pleasure.
In today’s episode of The Influential Communicator, Victor Antonio shows us the nitty-gritty on how to use storytelling to influence, persuade, and sell more effectively in presentations.
Alright, let's get it!
WHAT WE DISCUSS:
[0:26] - Who is Victor Antonio?
[12:41] - Talking ego, tapping into your inner voice, and the realization that you should just be yourself
[17:15] - How storytelling helps salespeople be more memorable
[33:06] - The “SPA Framework” and what it can do for salespeople
[36:26] - The difference between a case study and a customer success story
[39:52] - The right time to share stories as a salesperson
[44:13] - How a salesperson can use storytelling to appeal to the personal desires of the prospect
[49:03] - 3 things a salesperson can do to ensure they don’t sound scripted when sharing a story
[55:24] - An influential communicator Victor looks up to today
[01:03:05] - If Victor has experienced imposter syndrome when hanging around with people of influence.
VALUABLE INSIGHTS AND KEY TOPICS:
How to not lose yourself on the road to success by having more self-awareness when you are not being yourself and by having the courage to do things your way

How to be more memorable in the eyes of your prospect by telling impactful stories which spark an emotion

How to make better connections with your prospects by knowing what's meaningful to them, identifying their problems, and helping them understand them clearly

How to penetrate your prospects’ minds by appealing to the different ways in which they process information

3 WAYS TO BOOST YOUR CHARISMA ACCORDING TO VICTOR ANTONIO:
Don’t rush conversations.
Listen better and listen with empathy.
Remember the things that other people tell you.
NOTABLE QUOTES:
[06:15] - “Sometimes I think we’re obsessed with clocking everything, getting too much done too quickly, that we don’t take our time just to talk to people.” - Victor Antonio

[15:06] - “The toughest road to success is the road back to you.” - Victor Antonio

USEFUL RESOURCES:
Connect with Victor Antonio:
https://victorantonio.com/
https://www.linkedin.com/in/victorantonio
https://twitter.com/VictorAntonio
https://www.youtube.com/channel/UCfCyFresVpOJsopvipmcVIQ
https://www.facebook.com/TheVictorAntonio

Connect with Ravi:
https://www.theravirajani.com/podcast
https://www.linkedin.com/in/ravirajani/
https://www.tiktok.com/@theravirajani
1 hr 14 min
January 03, 2023 [EP.49] Spot this Communication Strategy In Sleazy Salespeople
Spot this Communication Strategy In Sleazy Salespeople;

When any influential strategy gets put in the wrong hands...
It can be destructive.
"With great power, comes great responsibility..."
I'm pretty sure Peter Parker's uncle said that in Spiderman, but hey...it applies here too dammit!
Tune in to this week's episode of The Influential Communicator Podcast to learn more about how to spot this one communication strategy in sleazy sellers and what to do about it!

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
Link to Dr Zoe Chance's episode on The Influential Communicator: https://podcasts.apple.com/gb/podcast/the-influential-communicator/id1608894659?i=1000563498978

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
6 min
December 27, 2022 [EP.48] How to Boost Customer Loyalty in a Recession
How to Boost Customer Loyalty in a Recession;

As human beings, we like to take the path of least resistance (whether we believe it or not).
We value "ease" more than we like to admit and quite simply, it influences our behaviour as a consumer.
So, the million dollar question is...
Are you creating a frictionless buying experience for your customers that keeps this in mind?
In today's episode, I highlight an underused marketing metric that could be the key in helping you sell more and boost loyalty in a recession.
I'll see you on the other side!

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
Link to Dr Zoe Chance's episode on The Influential Communicator: https://podcasts.apple.com/gb/podcast/the-influential-communicator/id1608894659?i=1000563498978

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
6 min

About The Influential Communicator

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If you want to impact people, you need to influence them first.

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The Influential Communicator

The Influential Communicator episodes

About The Influential Communicator