The Influential Communicator

By Ravi Rajani

If you want to impact people, you need to influence them first.

Not in a manipulative way.

But in a way that's customer-centric and aligned with your values.

The problem is, captivating your custom... more

1818 ratings

FAQs about The Influential Communicator:

How many episodes does The Influential Communicator have?

The podcast currently has 103 episodes available.

The Influential Communicator episodes:

January 24, 2023[EP.52] How to Create Evangelists & Explode your Brand with Leslie Greenwood
How To Create Evangelists & Explode Your Brand;

Authenticity, consistency, and intention.
These are some of the most important characteristics we look for in people…
Even more so when it comes to building a community.
Today, evangelism has been quite a big buzzword in the business world.
But what is evangelism, really?
Long story short — it’s all about problem-solving.
It’s about building a community around the solution to your business problem and allowing people to become part of the solution, while making sure that it is all intentional.
In this episode of The Influential Communicator, I am joined by Leslie Greenwood, a trailblazer, seasoned evangelist, and today, a founder and CEO of Chief Evangelist Consulting.
I’ve pinned her down to talk about all things evangelism and how to explode your brand in the most genuine way, through your own evangelists.
If you own a brand or business, this is your wake up call to start evangelizing.
Press that play button!

WHAT WE DISCUSS:
[0:54] - Who is Leslie Greenwood?
[2:47] - Leslie’s experience with starting her own business in today’s market
[4:47] - How Leslie prevents burnout
[7:47] - The definition of an evangelist according to Leslie
[10:45] - Why evangelism promotes connection and intimacy
[12:34] - How to find evangelists for your business
[14:55] - How to spark an authentic connection in customers and make them talk about your business
[16:25] - Leslie’s superpower: deep listening
[18:42] - The difference between being icky and being intentional
[19:47] - What problem-solving community Leslie would build for Ravi
[22:30] - Leslie’s tips to building a new community without feeling burnout
[26:08] - The pros and cons of capping the number of people in your community
[28:17] - How to create consistency in your community
[30:25] - How to prevent the shift of focus or “shiny object syndome”
[32:49] - Leslie’s thoughts on hiring a chief evangelist in your company
[36:28] - Where Leslie hopes evangelism would be in after a year
[38:23] - An influential communicator Leslie looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
How to build a community of evangelists who are authentically invested in your brand
How to become more intentional with the community you are building for your brand
The importance of taking it one step at a time to avoid burnout when it comes to creating a new community
How to inspire a deeper connection and intimacy with people in your company through evangelism
NOTABLE QUOTES:
[5:09] - “I am a 110% or nothing kind of person. 99% kind of feels like failure.” - Leslie Greenwood

USEFUL RESOURCES & LINKS:
Chief Evangelist Consulting: https://thechiefevangelist.com/
Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-greenwood

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
41min
January 17, 2023[EP.51] 5 Steps To Embedding A Customer Success Story In Your Next Demo
5 Steps To Embedding A Customer Success Story In Your Next Demo;

Imagine being on a call and getting called out by your prospect for sounding scripted, engineered, or contrived…
Let’s be real – that’s the last thing anyone would want.
Storytelling inside the buying experience doesn’t have to be complicated, but it takes proper timing, effective structure, and a well-established connection with prospects to tell a convincing story that doesn’t feel forced.
And one might ask: what is one of the best ways to establish a stronger connection and accelerate trust with prospects in today’s climate?
Telling a high-impact customer success story.
That’s why in this episode of The Influential Communicator, I share with you my five simple steps for embedding a customer success story into your next demo.
Ready to take some notes?
Tune in and press play!

WHAT WE DISCUSS:
[2:21] - Step 1: Extract the villain in your buyer’s story
[2:51] - Step 2: Allow the prospect to acknowledge the problem
[3:41] - Step 3: Ask an open-ended question about their challenge
[5:34] - Step 4: Ask a follow-up question which makes them feel deeply heard
[6:30] - Step 5: Share a 90 second customer success story
VALUABLE INSIGHTS AND KEY TOPICS:
How to efficiently craft an authentic customer success story that will impact your prospects
The importance of presence, self-awareness, and proper timing as a trusted advisor
How to do effective discovery through deep listening and help extract the villain in your buyer’s story
How to ask insightful open-ended questions that will encourage your prospects to open up more about their challenges
How to be more credible as an advisor and allow your prospects to be more susceptible to receiving your advice

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
10min
January 10, 2023[EP.50] How To Construct World Class Stories with Victor Antonio
How To Construct World Class Stories
It's 2023 people...
And I wanted to hit you with a little throwback from 2022!
This episode was one of my favourite's from last year and I wanted to reignite it for your listening pleasure.
In today’s episode of The Influential Communicator, Victor Antonio shows us the nitty-gritty on how to use storytelling to influence, persuade, and sell more effectively in presentations.
Alright, let's get it!
WHAT WE DISCUSS:
[0:26] - Who is Victor Antonio?
[12:41] - Talking ego, tapping into your inner voice, and the realization that you should just be yourself
[17:15] - How storytelling helps salespeople be more memorable
[33:06] - The “SPA Framework” and what it can do for salespeople
[36:26] - The difference between a case study and a customer success story
[39:52] - The right time to share stories as a salesperson
[44:13] - How a salesperson can use storytelling to appeal to the personal desires of the prospect
[49:03] - 3 things a salesperson can do to ensure they don’t sound scripted when sharing a story
[55:24] - An influential communicator Victor looks up to today
[01:03:05] - If Victor has experienced imposter syndrome when hanging around with people of influence.
VALUABLE INSIGHTS AND KEY TOPICS:
How to not lose yourself on the road to success by having more self-awareness when you are not being yourself and by having the courage to do things your way

How to be more memorable in the eyes of your prospect by telling impactful stories which spark an emotion

How to make better connections with your prospects by knowing what's meaningful to them, identifying their problems, and helping them understand them clearly

How to penetrate your prospects’ minds by appealing to the different ways in which they process information

3 WAYS TO BOOST YOUR CHARISMA ACCORDING TO VICTOR ANTONIO:
Don’t rush conversations.
Listen better and listen with empathy.
Remember the things that other people tell you.
NOTABLE QUOTES:
[06:15] - “Sometimes I think we’re obsessed with clocking everything, getting too much done too quickly, that we don’t take our time just to talk to people.” - Victor Antonio

[15:06] - “The toughest road to success is the road back to you.” - Victor Antonio

USEFUL RESOURCES:
Connect with Victor Antonio:
https://victorantonio.com/
https://www.linkedin.com/in/victorantonio
https://twitter.com/VictorAntonio
https://www.youtube.com/channel/UCfCyFresVpOJsopvipmcVIQ
https://www.facebook.com/TheVictorAntonio

Connect with Ravi:
https://www.theravirajani.com/podcast
https://www.linkedin.com/in/ravirajani/
https://www.tiktok.com/@theravirajani
...more
1h 14min
January 03, 2023 [EP.49] Spot this Communication Strategy In Sleazy Salespeople
Spot this Communication Strategy In Sleazy Salespeople;

When any influential strategy gets put in the wrong hands...
It can be destructive.
"With great power, comes great responsibility..."
I'm pretty sure Peter Parker's uncle said that in Spiderman, but hey...it applies here too dammit!
Tune in to this week's episode of The Influential Communicator Podcast to learn more about how to spot this one communication strategy in sleazy sellers and what to do about it!

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
Link to Dr Zoe Chance's episode on The Influential Communicator: https://podcasts.apple.com/gb/podcast/the-influential-communicator/id1608894659?i=1000563498978

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
6min
December 27, 2022 [EP.48] How to Boost Customer Loyalty in a Recession
How to Boost Customer Loyalty in a Recession;

As human beings, we like to take the path of least resistance (whether we believe it or not).
We value "ease" more than we like to admit and quite simply, it influences our behaviour as a consumer.
So, the million dollar question is...
Are you creating a frictionless buying experience for your customers that keeps this in mind?
In today's episode, I highlight an underused marketing metric that could be the key in helping you sell more and boost loyalty in a recession.
I'll see you on the other side!

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
Link to Dr Zoe Chance's episode on The Influential Communicator: https://podcasts.apple.com/gb/podcast/the-influential-communicator/id1608894659?i=1000563498978

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
6min
December 20, 2022[EP.47] 1 Influence Tip From A Yale Professor
1 INFLUENCE TIP FROM A YALE PROFESSOR;

Ever heard of 'The Magic Question'?
I hadn't until I stumbled upon Dr Zoe Chance.
Her work inside of the communication and influence arena is truly incredible...
And in today's episode, I wanted to highlight one of her famous teachings on how to get what you want without compromising your values.
I'll see you on the other side!

WHAT WE DISCUSS:
[0:54] - The magic question to influence somebody according to Yale professor Zoe Chance
[2:09] - The power of the magic question
VALUABLE INSIGHTS AND KEY TOPICS:
Why and how words create the biggest influence
The importance of choosing your words carefully and thoroughly
How to efficiently influence anybody with one simple question

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
Link to Dr Zoe Chance's episode on The Influential Communicator: https://podcasts.apple.com/gb/podcast/the-influential-communicator/id1608894659?i=1000563498978

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
5min
December 13, 2022[EP.46] How to Tell Better Stories In 2023 (Ravi on the HeySalespeople! Podcast)
How To Tell Better Stories in 2023;

Why are people STILL selling with features and functionality?
Sometimes, we just need a new way...a better way and one that actually works!
Enter storytelling.
In today’s episode of The Influential Communicator, I am bringing you a value-packed episode from the HeySalespeople! podcast where I spoke about how to tell better stories that attract prospects in 2023 and beyond!
Want to refine your storytelling skills?
Push play, now!
WHAT WE DISCUSS:
[1:54] - What’s currently going on in Ravi’s life
[2:43] - What sparked Ravi’s interest in storytelling
[6:14] - How Ravi makes a story his own
[7:25] - The ACORN checklist
[7:40] - A: Attention grabbing
[9:04] - C: Contain a relatable main character
[10:49] - O: Organically unfold within a simple story arc
[11:54] - R: Reveal a villain
[12:39] - N: Nurture trust
[13:49] - 5 stories that reps can craft during the sales process
[16:41] - Ravi’s elevator story template
[27:24] - Ravi’s storytelling exercise for sales leaders
VALUABLE INSIGHTS AND KEY TOPICS:
How to share insightful stories that feel authentic and capture the trust of your prospects
The importance of relatability in the stories you share during the sales process
How to become an impactful storyteller by telling simple but substantial stories
NOTABLE QUOTES:
[22:38] - “It's not about having the script own you, it's about you owning the script.” - Ravi Rajani

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
Salesloft Podcasts for B2B Sales https://salesloft.com/resources/podcast/

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
30min
December 06, 2022[EP.45] 3 Networking Tips For Becoming More Charismatic
3 Networking Tips For Becoming More Charismatic;

It’s been a long time coming…
But in-person networking events are back with a bang!
Gone are the days where we had to bear with virtual gatherings that just didn’t quite feel the same.
While not everyone is a fan of networking, it’s a critical activity to grow your business by developing meaningful relationships.
But you have to be prepared, just like anything else in life…
So, how do you prepare your mindset for networking and come across as charismatic and likable to your potential clients?
In this episode of The Influential Communicator, I present three tips that will help you develop your networking skills like a pro.
Listen in and make sure to keep these tips in mind!

WHAT WE DISCUSS:
[1:30] - Tip #1: ABS - Always Be Smiling
[2:38] - Tip #2: Use somebody’s first name repeatedly
[3:52] - Tip #3: Share a magnetic message
VALUABLE INSIGHTS AND KEY TOPICS:
How to come across as a person of value at your next networking event
How to spark intrigue and create interest for people to be invested in your solution
How to become a more charismatic, likable, and personable salesperson

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
7min
November 29, 2022[EP.44] How to Extract a Buyer's Story & Use Curiosity to Uncover it with Andy Paul
How to Extract a Buyer’s Story and Use Curiosity to Uncover It;

As humans, we are born curious.
We use curiosity to navigate the unfamiliar…
Which also includes every sales opportunity you find yourself in.
In the sales world, salespeople can also use curiosity as a tool to untangle a buyer’s story.
But to really get to the nitty-gritty and figure out the prospect’s truth, there should be a deeper understanding and genuine connection.
In this episode of The Influential Communicator, seasoned sales professional Andy Paul is here to uncover that truth.
Andy breaks down why authenticity and curiosity are at the heart of successful selling and how inclusive conversations can foster empathy and rapport with your prospects.
He also shares some of his knowledge and expertise on how sellers from all backgrounds can revamp their pitches, evolve their strategies, and break down unproductive stereotypes.
Ready to take down some notes?
Press play now!

WHAT WE DISCUSS:
[0:53] - Who is Andy Paul?
[2:58] - How Andy broke free from being “salesy”
[4:12] - Who were Andy’s mentors?
[7:03] - What is stopping salespeople from tapping into curiosity?
[9:06] - The development of Andy’s curiosity
[11:25] - An exercise to train your curiosity
[16:20] - Andy’s success as a seller and podcast host
[20:24] - Why every buyer has a story that can make or break a sale
[28:20] - How to embed success stories in the most authentic way possible
[29:27] - The 3 Stages of the Buyers Journey
[38:26] - A heart-centered and genuine way to extract a buyer’s story
[39:46] - The impact of a question you’ve never been asked before
[43:55] - The significance of generosity and understanding in the buying process
[49:10] - An influential communicator Andy looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
Why listening is as important as talking when selling
The importance of follow-up questions to foster connection with the buyer
The impact of making your prospects feel valued and understood
How tapping into your buyer’s story can offer them a more satisfying solution and why telling a familiar story can make the buyer feel seen
4 PILLARS TO HUMAN-CENTRIC SELLING:
Curiosity
Connection
Understanding
Generosity
NOTABLE QUOTES:
[12:45] - “There’s a difference between knowing something and understanding it. And for us as sellers, we need to get to a point where we understand what the customer tells us. We need to understand why it’s important to them.” - Andy Paul

[21:03] - “Really, at heart, there’s only one story that you need to be able to tell, and that’s the buyer’s story… because that’s the one they’re most interested in, right? They want to know what success is going to feel like… what’s success going to be like using your product or service… and you build that with the buyer through the questions you ask…” - Andy Paul

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

Andy Paul’s Website: https://www.andypaul.com/
Connect with Andy on LinkedIn: https://www.linkedin.com/in/realandypaul
Follow Andy on Twitter: https://twitter.com/realandypaul?lang=en

ADDITIONAL RESOURCES:
[FREE SCRIPT] Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
54min
November 22, 2022[EP.43] How to Explode the Value of Your Product
HOW TO EXPLODE THE VALUE OF YOUR PRODUCT;
Facts tell, stories sell.
That's exactly why having an impactful story associated with your products and services is mission critical if you want to sell more in a recession.
Instead of feature dumping...
Focus your efforts on eliciting a specific emotion from your buyer...
Because when done correctly, this can shift their perspective and inspire them to take action.
Don't believe me?
Enter "The Significance Objects Project".
Tune in to this week's episode to learn more about what this experiment can teach you when it comes to exploding the value of your offering through storytelling.

VALUABLE INSIGHTS AND KEY TOPICS:
How to elicit an emotion through storytelling
Why having a product story is critical for your sales
How effective storytelling fuels action from buyers

USEFUL RESOURCES & LINKS:

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and Watch the Show on YouTube: https://bit.ly/3eAJQx0
ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
...more
8min

FAQs about The Influential Communicator:

How many episodes does The Influential Communicator have?

The podcast currently has 103 episodes available.

Share The Influential Communicator

Sign up to save your podcasts

The Influential Communicator

FAQs about The Influential Communicator:

How many episodes does The Influential Communicator have?

The Influential Communicator episodes:

FAQs about The Influential Communicator:

How many episodes does The Influential Communicator have?