The Influential Communicator

By Ravi RajaniBusiness Entrepreneurship Education Self-Improvement How To

The Influential Communicator episodes

May 09, 2023[EP.67] How to make a Great First Impression
How to make a Great First Impression;

Whether we like it or not, first impressions are everything.
It’s human nature to make a judgment about someone when we first meet them, and that’s why making a lasting first impression is so important!
Your first encounter with someone can easily make or break an opportunity.
In the modern world we live in, we spend so much time communicating online that we often forget how to make a strong impression in person…
And that’s exactly what I wanted to unpack in today’s episode!
Without further wait, push that play button!

VALUABLE INSIGHTS AND KEY TOPICS:
The importance of practicing mindfulness before meeting someone for the first time
How to come across as trustworthy and approachable when meeting someone new
Why a genuine smile, maintaining eye contact, and displaying open body language will create a favorable impression in any social encounter

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
12 min
May 02, 2023[EP.66] How to Build Trust and Communicate with Empathy in Friendships
How to Build Trust and Communicate with Empathy in Friendships;

Here’s my truth on friendships…
There are two things you need to have on lock: trust and empathy.
Trust is what makes your bond unbreakable and empathy is what helps you understand and connect on a deeper level.
It’s also crucial to know how to communicate effectively when supporting your friends in times of need.
We all have our different love languages and different ways in which we feel most supported…
But one thing’s for sure, we all want to feel seen, heard, and understood.
In today’s episode, I wanted to unpack one communication strategy that’s helped me foster healthy and meaningful connections in all areas of my life.
Hit that play button!

VALUABLE INSIGHTS AND KEY TOPICS:
How to effectively demonstrate empathy and understanding towards others during conversations
The significance of understanding someone's love language to provide personalized support
The impact of unsolicited advice on individuals, and how it can be perceived differently based on how they want to be supported

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
8 min
April 25, 2023[EP.65] How to Deliver an Impactful "Whiteboard" Sales Presentation with Keith Weightman of Bullhorn
How to Deliver an Impactful "whiteboard" Sales Presentation;

Sitting through a boring PowerPoint presentation can be a real snooze-fest…
Endless slides, bullet points, and mind-numbing graphics that don't provide any new insights - who would even remember that?
It's time to step up your game and bring some excitement to your prospects!
With Keith Weightman, the guitar-playing sales superstar and VP of National Accounts over at Bullhorn, you can learn the art of whiteboard presentations and The One Big Thing framework.
These two powerful tools will help you captivate your audience and deliver a unique storytelling experience they won't forget.
Caught your attention yet?
Let’s rock!

WHAT WE DISCUSS:
[1:16] - Who is Keith Weightman?
[7:59] - Why a whiteboard presentation is more memorable than PowerPoint
[12:24] - How to transition team members into using whiteboard presentations
[15:04] - T.O.B.T. aka The One Big Thing framework
[23:52] - How to effectively guide prospects through a solution using whiteboard presentations
[27:51] - Tips for smoothly implementing whiteboard presentations in demos
[30:29] - Keith's final advice on visual selling
[31:21] - An influential communicator Keith looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
How to avoid losing your audience's attention with death by PowerPoint and use whiteboard presentations to capture their full focus
Why it is better to convey simplified messages rather than complex explanations
How to effectively address major problems and tackle other challenges by focusing on “The One Big Thing”
NOTABLE QUOTES:
[28:54] - “The biggest challenge I see with decks is the reps are just focused on delivering the message that's on the deck versus having a conversation and getting feedback and actually listening to what their buyer's asking and saying.” - Keith Weightman

USEFUL RESOURCES & LINKS:
Sales from the Trenches: https://salesfromthetrenches.beehiiv.com/
Connect with Keith on LinkedIn: https://www.linkedin.com/in/kweightman
Follow Keith on Twitter: https://twitter.com/keithweightman
Keith’s newsletter: https://serve2sell.beehiiv.com/

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
36 min
April 18, 2023[EP.64] The 3 Step Storyline For Your Next Discovery Call with Nate Nasralla of Fluint.io
The 3 Step Storyline For Your Next Discovery Call;

The key to successful sales is authenticity.
If you want to make a real impact and build lasting connections with your customers, you need to show up in a way that feels authentic to you…
You need to sell from the heart.
And lucky for you, today's guest is a true expert in this area.
Nate Nasralla, founder of Fluint.io and renowned enterprise sales pro, is here to share his three-step roadmap for mastering the art of effective discovery calls.
Nate's approach is all about communicating with intention, precision, and transparency.
He'll show you how to tell your story in a way that resonates with your customers, and how to connect with them on a deeper level.
Because, let's be real - facts tell, stories sell!
Trust me, you won't want to miss this one!
Tune in now and learn from one of the best in the biz!

WHAT WE DISCUSS:
[1:16] - Who is Nate Nasralla?
[7:02] - Nate's past beliefs and how they benefit him as a Founder today
[8:54] - How Nate manages his triggers
[13:26] - Nate's approach to distinguishing real problems from drama and how he resolves them
[17:54] - Nate’s three stage roadmap for effective discovery calls
[18:27] - Extracting high-priority problems during discovery calls and how to frame them correctly
[28:19] - Nate’s technique for dealing with resistance and objections
[31:54] - Key questions to ask prospects to guide them towards their version of success.
[41:19] - An influential communicator Nate looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
How to encourage your prospects to confront their problems head-on and emphasize the benefits of taking proactive steps to solve them
How to illuminate the magnitude of a problem to your prospects without causing friction
How to help your prospects prioritize their problems by identifying the ones that have the most significant impact on their goals and provide a clear roadmap for addressing them
NOTABLE QUOTES:
[7:44] - “Our flaws are the grooves that bind us together because grace, love – all of the elements of human relationships – can't stick to a perfect exterior.” - Nate Nasralla
[9:31] - “Being a founder is just all about failing constantly, making the wrong decisions, and then realizing that you just have to continue.” - Nate Nasralla

USEFUL RESOURCES & LINKS:
Connect with Nate on LinkedIn: https://www.linkedin.com/in/natenasralla
Follow Nate on Twitter: https://twitter.com/NNasrall

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
46 min
April 11, 2023[EP.63] 5 Character Traits Required to Land your next Sales Role with Kyle Petersen of Dandy
5 Character Traits Required to Land your next Sales Role;

"A ship is safe in harbour, but that's not what ships are built for."
That's the mantra that Kyle Petersen, a former US Navy serviceman, electronic technician, and now the VP of sales at Dandy, a digital dental lab, lives by.
Life brings many challenges and change is hard...
Leaving us settling for what is within reach…
But deep inside, we know that we're secretly meant for more!
So how do we channel that and brave the vast, ever-changing ocean of sales?
For this week’s episode of the show, I’ve pinned Kyle down to share his five key attributes every successful seller must possess, if they want to land their next role in a recession!
It’s time to sail towards success…
Hit that play button!

WHAT WE DISCUSS:
[1:17] - Who is Kyle Petersen?
[8:36] - How Kyle manages his work-life balance with a new job
[10:55] - The message behind Dandy
[12:06] - Why some industries cling to old school practices
[15:08] - The 5 key attributes an ideal seller should possess
[16:34] - Portraying an ownership mentality and why it matters
[30:35] - One question Kyle wishes a rep would ask in interviews
[34:51] - Character traits that can help identify a collaborative person
[37:26] - How to build energy and confidence before an interview
[40:54] - An influential communicator Kyle looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
Why being real and honest is much more effective when building trust and rapport with your prospects
How to demonstrate an "ownership mentality" to prospects and own your success
The importance of cultivating a magnetizing energy and confidence to catch your prospects’ attention
NOTABLE QUOTES:
[40:20] - “Confidence without competence is just arrogance and no one wants that.” - Kyle Petersen

USEFUL RESOURCES & LINKS:

Dandy Website: https://www.meetdandy.com/
Connect with Kyle on LinkedIn:https://www.linkedin.com/in/kylepetersenco/

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
44 min
April 04, 2023[EP.62] How to Communicate during Gut Wrenching Confrontation with Ravi Rajani
How to communicate during gut wrenching confrontation;

Confrontation is without a doubt one of the hardest situations to communicate in…
We’ve all been there…
It’s absolutely gut wrenching, heart stopping, and amygdala triggering…
And let’s be real, most of us would do whatever it takes to avoid being in that situation…
But avoiding it can only be damaging in the long run.
So how can you express yourself during gut-wrenching confrontations, specifically with someone in your team?
As a recovering people pleaser, I know how challenging it can be to engage during conflict and be fully transparent with whoever you’re in conflict with.
But I found a YouTube video a few years ago that helped me improve on this…
It was a video from Simon Sinek where he answers a question on how to effectively communicate when facing confrontation, and I found his response fascinating…
I've since dissected his FBI Framework and I wanted to bring that to you today!
Alright my friend, push play and I’ll see you on the other side!

VALUABLE INSIGHTS AND KEY TOPICS:
How to effectively communicate in highly confrontational situations by recognizing your own feelings and analyzing the behavior that goes along with it
The importance of being highly empathetic and authentic during confrontation
How to focus on the intention and the delivery of your message
Why it is crucial to find the right timing and scenario when holding sensitive discussions
NOTABLE QUOTES:
[7:40] - “It boils down to delivering it in a way that's highly empathetic, highly authentic, and also very, very timely.” - Ravi Rajani
[8:57] - “Conflict resolution starts with authentic, honest, and open communication with yourself, then with the other person.” - Ravi Rajani

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
12 min
March 28, 2023[EP.61] 1 Storytelling Lesson From Theatre with Ravi Rajani
1 Storytelling Lesson From Theatre;

One thing you may not know about me…well, I was a theater kid growing up.
Looking back at that whole experience - it taught me so much about storytelling!
And all these things I’ve learned about public speaking, stage presence and effective communication…I now teach it to salespeople.
For this week’s episode, I wanted to hit you with one specific lesson I learned from theater which now serves me for life…
Without giving away all of the juice, I’ll let you in on one golden nugget…
Imperfection = connection
Intrigued?
Tune in today so you can transform the way you present…for good!
Hit that play button now!

VALUABLE INSIGHTS AND KEY TOPICS:
The importance of adhering to a framework, creating freedom within that framework and breaking it so you can create your own
How embracing your imperfections can lead to a greater connection with your audience.
Why ad-libbing can be a powerful tool for evoking a specific emotion in your audience and leaving them with a memorable experience
NOTABLE QUOTES:
[7:16] - “The truth is: imperfection equals connection.” - Ravi Rajani

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
10 min
March 21, 2023[EP.60] How to Communicate the Cost of Inaction & Close More Deals with Jen Allen
How to Communicate the Cost of Inaction & Close More Deals;

Alright people, let's get real about selling and dive into one of its most critical aspects…
Getting your prospects to focus on the risk of doing nothing.
It's a real problem and a major problem, and they might not even know it!
But how can you show them this without being a pushy jerk?
Let's face it, no one likes to be told they're doing something wrong, and you wouldn’t want to be that annoying person who brings negativity.
And who better to help us do that than my good pal Jen Allen?
Not only is Jen a great person and friend, she’s also an expert in empathizing with buyers and building stronger relationships with them, plus, as the community growth manager at Lavender - the #1 AI sales email coach - she knows all the ins and outs of crafting effective constructive emails.
In this episode, we'll show you how to highlight the good things your prospects are already doing, validate their efforts, and gently guide them towards taking action.
And hey, we'll also talk about why being a good human being is the secret to truly crushing it in sales.
So kick back, relax, and get ready to win more relationships with your prospects.
Let's go!

WHAT WE DISCUSS:
[1:17] - Who is Jen Allen?
[5:22] - The repercussions for sellers when buyers are in “freeze mode”
[9:31] - The cost of doing nothing and the regrets that may come with it
[15:02] - How to make your prospects realize their cost of inaction without being rapport-breaking
[20:18] - Jen’s optimal time and framework for sharing a cost of inaction story
[25:12] - How to construct your email to keep your prospects from misinterpreting it
[29:57] - A constructive approach to encourage someone to take action
[31:31] - Working towards being a good person can make you a great salesperson
[32:31] - The best conversationalist according to Jen
[38:19] - An influential communicator Jen looks up to today
VALUABLE INSIGHTS AND KEY TOPICS:
The importance of understanding and empathizing with your prospects to connect with them on a much deeper and impactful level
Why mastering the art of tone and clarity in sales conversations is the key to avoid misinterpretation
How to craft a persuasive message and offer constructive criticism to your prospects without coming across as pushy and aggressive
How to encourage your prospects to take action by focusing on their strengths rather than their weaknesses
Why being a great person is the first step to being a great salesperson
NOTABLE QUOTES:
[28:16] - “I have a lot of empathy for buyers. I can't imagine what it's like to constantly be hit all day long with ‘you're not doing this good…’ and ‘you're bad, you're wrong and you should do…’, like, that's gotta be so annoying. And so for me, I think tone is a differentiator.” - Jen Allen

USEFUL RESOURCES & LINKS:
Lavender Website: https://www.lavender.ai/
Get the Lavender app on the Apple Store: https://apps.apple.com/us/app/lavender/id1363510963
Get the Lavender app on Google Play: https://chrome.google.com/webstore/detail/lavender/necbalcggglceeioaehdbkpbldmoabii?hl=en
Check out Lavender on LinkedIn: https://www.linkedin.com/company/itslavenderduh
Connect with Jen on LinkedIn: https://www.linkedin.com/in/jenniferallen1121

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
42 min
March 14, 2023[EP.59] Unlock The Power of Storyselling In 2023 (Ravi on The Sales Leadership Podcast)
Unlock The Power of Storyselling In 2023;
A good salesperson knows how to talk…
But a great salesperson knows how to tell a story.
That's right folks - the power of storytelling can unlock a whole new level of sales success.
In 2023, with the constantly evolving market and the rise of e-commerce, it's more important than ever to stand out and connect with your customers.
And there's no better way to do that than through the art of storyselling.
Storytelling is not just a way to entertain, it's a powerful tool that can help you build a deep emotional connection with your audience, convey complex ideas in a simple and memorable way, and ultimately, close more deals.
Recently, I was featured in the Sales Leadership podcast, where I discussed the many benefits of storyselling and shared tips on how to craft a compelling and effective sales narrative in the most authentic way possible.
And in this episode, I want to share that feature with you.
So, are you ready to revolutionize your sales approach in 2023?
Are you ready to use the magic of storytelling to close more deals and build stronger relationships with your customers?
Then tune in to this episode and discover the power of storyselling.
Let's get it!

WHAT WE DISCUSS:
[1:22] - Introducing Ravi Rajani
[4:19] - What made Ravi want to focus on storytelling
[7:32] - The importance of storytelling in the sales world
[12:21] - Why so many salespeople still don’t utilize the power of storytelling
[14:23] - How to fuel your prospects’ excitement by sharing authentic experiences and craft them into shorter stories to prevent overwhelm
[23:19] - How to practice telling reverse resistance stories
[24:06] - Ravi’s signature storyselling framework
[28:24] - The PSA framework: Point, Story, Audience Impact
[30:16] - Should brand new sales reps replicate company stories or create their own personal stories?
[31:48] - How to predict if somebody's going to be a top rep
[36:14] - Why building trust matters so much for salespeople
[38:39] - How to connect with Ravi
[40:12] - Ravi’s final thoughts for sales leaders
VALUABLE INSIGHTS AND KEY TOPICS:
Why authentic storytelling is a critical skill for sales reps today
The importance of sharing your own personal experiences and using it as your unique method of taking your clients from pain to glory
How to give your prospects a new perspective and motivate them to take action through effective storytelling
The importance of thinking more long-term and using storytelling as a tool to focus on winning the relationship with your prospects rather than winning the deal
How to construct your stories and tell them in a way that will be highly engaging and impactful to your prospects
NOTABLE QUOTES:
[10:57] - “A story allows you to elicit an emotion and that emotion should initiate or challenge a specific belief or initiate a new perspective.” - Ravi Rajani
[30:57] - “One of the most impactful things you can do for a new seller is help them understand that they have a story to tell.” - Ravi Rajani
[40:48] - “Focus on winning the relationship versus winning the deal.” - Ravi Rajani

USEFUL RESOURCES & LINKS:
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
45 min
March 07, 2023[EP.58] How to Sell More In a Recession through the Power of Practice with The Practice Lab
How to Sell More In a Recession through the Power of Practice;
There are no shortcuts to success.
It will take a while, and it will take TONS of practice…
But with a little persistence, discipline, drive, and resilience, you’ll come a long way.
The most successful people in the world know this, and they engage in relentless practice.
And now, in the world of sales, it's more important than ever to stay sharp and adapt to the ever-changing market.
That's where The Practice Lab comes in.
Jonathan Mahan and Jordana Zeldin are the masterminds behind The Practice Lab, a training company designed to help sales professionals become true masters at their craft.
They know that effective low-pressure practice is the key to success, and on today’s episode of The Influential Communicator, I’ve pinned them down to share their insights with us.
So, are you ready to up your practice game?
Let’s hear it from the experts themselves, Jonathan and Jordana, on how to achieve success and sell more in a recession through the power of practice.
Hit that play button!

WHAT WE DISCUSS:
[1:47] - What is the Practice Lab and who are the founders?
[5:42] - Do they ever get the performance bug?
[7:30] - The distinction between training and practice according to Jonathan
[10:25] - How to engage in effective practice with all the external noise
[16:42] - Is it effective to simulate high-stake scenarios during practice?
[22:50] - Dealing with mental block in high-stake scenarios
[25:43] - The Practice Lab’s approach to training inexperienced teams who struggle with internal beliefs that suppress their true potential
[30:31] - One thing sellers can do to eradicate the pitch voice
[34:09] - Influential communicators that Jonathan and Jordana look up to today
VALUABLE INSIGHTS AND KEY TOPICS:
The importance of having a constructive perspective of practice and be more open to making mistakes, receiving feedback and applying corrections as you go
How to most effectively structure your practice to reduce pressure and boost results
How to speak your truth and master the art of controlling your pitch voice to build stronger connections with prospects
How to stay present in sales interactions by maintaining awareness of your body
NOTABLE QUOTES:
[11:13] - “The great thing about practice is it's free, not entirely complicated, and it doesn't take a lot of time.” - Jordana Zeldin
[28:10] - “Practice can be that middle ground space to make [frameworks] sound more natural and kind of to adapt what they heard in the book to their own style.” - Jonathan Mahan

USEFUL RESOURCES & LINKS:
The Practice Lab’s Website: https://www.thepracticelab.co/
Connect with The Practice Lab on LinkedIn: https://www.linkedin.com/company/the-practice-lab
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jtmahan
Connect with Jordana on LinkedIn: https://www.linkedin.com/in/jordanazeldin
Join The Practice Lab's new community: https://club.thepracticeclub.co

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
39 min

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