The Influential Communicator

The Influential Communicator

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The Influential Communicator episodes

  • [EP.77] How to Create and Implement your own Sales Methodology with Laura Torres of Notion
    How to Create and Implement your own Sales Methodology with Laura Torres of Notion;


    A cookie-cutter approach may be perfect for baking star-shaped treats…

    But for producing star sales performers…

    It simply doesn't cut it!

    Enter Laura Torres, the Sales Enablement Manager at Notion.

    I’ve pinned her down to share her expertise and uncover the secrets of building a sales methodology that sets you apart from the rest while staying true to YOU.

    Buckle up and hit play!


    WHAT WE DISCUSS:
    • [1:17] - Who is Laura Torres?
    • [2:15] - One thing Laura took from her degree that she uses in sales enablement today
    • [4:01] - The concept of Notion
    • [6:43] - Is BANT dead or alive in modern sales?
    • [8:30] - How to maintain alignment in organizations that prioritize the sales process over customer-centricity
    • [11:37] - The drawbacks of a “one-size-fits-all” approach in sales
    • [13:51] - Laura's advice on adapting a methodology for new sellers
    • [17:03] - How to help seasoned sellers recognize the benefits of adopting new approaches
    • [21:59] - How to develop a unique and effective sales methodology from scratch
    • [26:35] - Distinguishing valuable feedback from those that don’t connect
    • [38:24] - How to assess the effectiveness of a new sales methodology
    • [41:45] - An influential communicator Laura looks up to today

    • NOTABLE QUOTES:
      • [12:33] - “When you allow yourself to be more authentic in how you're speaking to things, it comes through and it also builds trust.” - Laura Torres
      • [16:10] - “Don't be afraid to fail. It's okay. This means we're growing, we're learning, and we'll get better.” - Laura Torres

      • USEFUL RESOURCES & LINKS:

        Notion Website: https://www.notion.so/

        Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-torres1sf


        Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

        Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

        Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

        Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


        ADDITIONAL RESOURCES:


        [FREE SCRIPT]

        Discover how to craft a magnetic 45-second elevator story:

        https://www.theravirajani.com/yourelevatorstory


        Hire Ravi for a keynote or storyselling workshop for your sales team:

        https://www.theravirajani.com/speaking


        Learn more about Ravi's Storyselling Bootcamp:

        https://www.theravirajani.com/thestorysellingbootcamp



        46 min
      • [EP.76] How to Communicate Internally for Collaboration with Nicole Lusk of Oracle NetSuite
        How to Communicate Internally for Collaboration with Nicole Lusk of Oracle NetSuite;


        Here’s an important nugget about communication…

        It's not just about getting the message across - it's about making people feel seen, heard, and understood. 

        In the business world, effective internal communication is more important than ever and is the key to solving an organization’s most deadly problems!

        But where do you start, you ask?

        That's where Nicole Lusk, Principle Sales Enablement Advisor of Oracle Netsuite, comes in.

        It’s time to foster a culture of open communication so we can collaborate with perfection!

        Let’s get into it!


        WHAT WE DISCUSS:
        • [1:17] - Who is Nicole Lusk?
        • [8:49] - The challenge of breaking down silos in the revenue world
        • [9:49] - Nicole’s superpower when it comes to effective communication
        • [12:34] - How to effectively collaborate when ego and emotions are present
        • [18:34] - How to communicate in high stress and high stakes scenarios
        • [27:40] - How to communicate with an emotionally charged leader
        • [32:44] - Nicole's go-to for taking a breather and disconnecting
        • [37:37] - An influential communicator Nicole looks up to today

        • NOTABLE QUOTES:
          • [11:24] - “I would rather get myself into trouble from being transparent than be dishonest to myself by not being transparent.” - Nicole Lusk


          USEFUL RESOURCES & LINKS:

          NetSuite Website: https://www.netsuite.com/portal/home.shtml

          Connect with Nicole on LinkedIn: https://www.linkedin.com/in/nicole-lusk-m-ed-4ab454a4


          Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

          Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

          Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

          Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


          ADDITIONAL RESOURCES:


          [FREE SCRIPT]

          Discover how to craft a magnetic 45-second elevator story:

          https://www.theravirajani.com/yourelevatorstory


          Hire Ravi for a keynote or storyselling workshop for your sales team:

          https://www.theravirajani.com/speaking


          Learn more about Ravi's Storyselling Bootcamp:

          https://www.theravirajani.com/thestorysellingbootcamp



          42 min
        • [EP.75] How to Create True Behavioural Change as a Salesperson with Orla Pollard of Paddle
          How to Create True Behavioural Change as a Salesperson with Orla Pollard of Paddle;


          In the world of sales, hitting your numbers isn’t just about strategy…

          It’s about your mindset and creating a foundation of habits and behaviours that set you up for success!

          Enter Orla Pollard, the Head of Sales Enablement at Paddle!

          In today’s episode, she’ll be guiding us through the process of making sustainable changes that will boost your sales performance and transform your career.

          Let's dive in!


          WHAT WE DISCUSS:
          • [1:17] - Who is Orla Pollard?
          • [5:39] - How somebody can get to “the true problem” of a customer
          • [6:58] - How to gain self awareness around what’s blocking you from achieving your goals
          • [9:09] - Orla’s go-to process for identifying issues that prevent sales reps from achieving and beating quota
          • [11:15] - How to handle and communicate with an ego-centric sales rep
          • [14:20] - Core skills that many sales reps lack in today's market
          • [22:26] - Orla's approach to positioning Paddle on sales calls
          • [34:50] - Strategies for incentivizing positive sales behaviour and preventing the relapse of bad habits
          • [42:51] - An influential communicator Orla looks up to today

          • USEFUL RESOURCES & LINKS:

            Paddle Website: https://www.paddle.com/

            Connect with Orla on LinkedIn: https://uk.linkedin.com/in/orlapollard


            Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

            Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

            Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

            Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


            ADDITIONAL RESOURCES:


            [FREE SCRIPT]

            Discover how to craft a magnetic 45-second elevator story:

            https://www.theravirajani.com/yourelevatorstory


            Hire Ravi for a keynote or storyselling workshop for your sales team:

            https://www.theravirajani.com/speaking


            Learn more about Ravi's Storyselling Bootcamp:

            https://www.theravirajani.com/thestorysellingbootcamp



            46 min
          • [EP.74] How to Negotiate Severance as a B2B Seller with Dan Goodman of TruCommish
            How to Negotiate Severance as a B2B Seller with Dan Goodman of TruCommish;


            Picture this…

            You've been working as a B2B salesperson for a company that you thought had your back for years…

            But now you're faced with the possibility of being laid off.

            It's a scary thought in today’s world, but it doesn't have to be a nightmare.

            Negotiating a severance can be a tricky process, especially if you're not familiar with the ins and outs of what “good looks like”.

            But with the right negotiation skills, you can secure a severance package that will help you land on your feet, take care of your family and even jump start your career!

            Who better to learn from than Dan Goodman, the mastermind behind TruCommish?

            What are you waiting for? Hit that play button now!


            WHAT WE DISCUSS:
            • [1:17] - Who is Dan Goodman?
            • [5:52] - Approaching severance packages when you're not sure what to expect
            • [14:34] - Key ingredients for a good severance offer
            • [27:10] - The mental and emotional consequences of working with toxic leaders
            • [31:08] - Dan's support system for emotional conversations
            • [33:12] - Tips for communicating with confidence and conviction when negotiating severance during a difficult time
            • [35:47] - An influential communicator Dan looks up to today

            • VALUABLE INSIGHTS AND KEY TOPICS:
              • The importance of negotiating your severance package and advocating for fair compensation when leaving a job
              • Why delaying the signing of a severance agreement can leave room for a better outcome and even increased compensation
              • How toxic leadership can negatively affect company culture, employee morale, and overall success 

              • NOTABLE QUOTES:
                • [22:36] - “Review that employment contract, negotiate it and make sure that you set yourself up for success.” - Dan Goodman


                USEFUL RESOURCES & LINKS:

                TruCommish Website: https://trucommish.com/

                Connect with Dan on LinkedIn: https://www.linkedin.com/in/daniel-goodman2001


                Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

                Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

                Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

                Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


                ADDITIONAL RESOURCES:


                [FREE SCRIPT]

                Discover how to craft a magnetic 45-second elevator story:

                https://www.theravirajani.com/yourelevatorstory


                Hire Ravi for a keynote or storyselling workshop for your sales team:

                https://www.theravirajani.com/speaking


                Learn more about Ravi's Storyselling Bootcamp:

                https://www.theravirajani.com/thestorysellingbootcamp




                41 min
              • [EP.73] How to Present with Confidence in a Virtual Sales World with Stephanie Benavidez of Loadsmart
                How to Present with Confidence in a Virtual Sales World with Stephanie Benavidez of Loadsmart;


                Virtual presentations are here to stay, but let’s be real…why do so many suck in the world of sales?

                Do you struggle to captivate your prospects, build rapport and close deals in a remote first world?

                If you’re nodding your head then have no fear, we’ve got your back!

                Introducing the one and only Stephanie Benavidez, Senior Director of Sales at Loadsmart.

                Stephanie knows that confidence is key when it comes to virtual presentations, and she's here to teach us how to own that Zoom room like a boss.

                Get ready to take notes, hit that play button and let’s get started!


                WHAT WE DISCUSS:
                • [1:17] - Who is Stephanie Benavidez?
                • [12:27] - Why sellers still struggle to show their true personality today
                • [13:51] - How sellers can capture Stephanie's attention
                • [17:42] - Stephanie's journey to becoming more comfortable in her own skin
                • [19:52] - The difference between communicating on camera online versus offline
                • [21:54] - Stephanie's process for being present on Zoom calls
                • [26:25] - Strategies for building rapport virtually in the first few minutes
                • [28:43] - Appropriate attire for virtual sales calls
                • [33:38] - Strategies for captivating prospects using your voice
                • [38:52] - How to ensure proactive follow-up after virtual sales conversations
                • [40:21] - An influential communicator Stephanie looks up to today

                • VALUABLE INSIGHTS AND KEY TOPICS:
                  • How to overcome camera shyness and present confidently in virtual meetings
                  • How to embrace authenticity and showcase your personality in sales presentations to stand out and capture your prospect's attention
                  • The importance of consciously taking steps to being more present and actively listening during virtual conversations

                  • NOTABLE QUOTES:
                    • [13:30] - “I actually think a lot of people struggle with authenticity, maybe because they don't have a great handle on who they are…and they don't know how to bring out their authentic self because they don't know what that is.” - Ravi Rajani


                    USEFUL RESOURCES & LINKS:

                    LoadSmart Website: https://loadsmart.com/

                    Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/smbenavidez


                    Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

                    Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

                    Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

                    Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


                    ADDITIONAL RESOURCES:


                    [FREE SCRIPT]

                    Discover how to craft a magnetic 45-second elevator story:

                    https://www.theravirajani.com/yourelevatorstory


                    Hire Ravi for a keynote or storyselling workshop for your sales team:

                    https://www.theravirajani.com/speaking


                    Learn more about Ravi's Storyselling Bootcamp:

                    https://www.theravirajani.com/thestorysellingbootcamp




                    43 min
                  • [EP.72] How to Create a World Class Sales Onboarding Program with Whitney Newman of Databricks
                    How to Create a World Class Sales Onboarding Program with Whitney Newman of Databricks;


                    Alright, we need to talk about sales onboarding programs. 

                    In some organizations they can feel like a cookie cutter box-ticking exercise, leaving new reps with the inability to truly make their mark once they have a quota attached to their name.

                    On the other hand, we have high impact sales onboarding programs that actually work…

                    I’m talking about the ones that ramp up reps in record time, create high engagement and generate a long lasting transformation.

                    So, how can you see more of the latter in your company?

                    Enter Whitney Newman, the Head of Sales Enablement at Databricks. 

                    She's a rockstar when it comes to creating world-class onboarding programs, and she’s here to let us in on the nitty gritty on how to do it right.

                    Let’s get it!


                    WHAT WE DISCUSS:
                    • [1:17] - Who is Whitney Newman?
                    • [6:49] - Whitney’s insights on creating a new sales onboarding program from scratch
                    • [8:20] - Essential skill sets for sales onboarding
                    • [15:20] - Whitney's metric for determining onboarding success
                    • [16:22] - Deciding on the length of an onboarding program
                    • [18:00] - Managing leadership's expectations for ramp time
                    • [19:41] - Determining who is responsible for creating the content and modules for the training
                    • [23:41] - Whitney's thoughts on recording training sessions and using an LMS
                    • [25:44] - How to create a training that serves both new and seasoned reps
                    • [29:41] - Whitney's methods for measuring the effectiveness of an onboarding program
                    • [36:41] - How often to revisit training to ensure ongoing success
                    • [36:48] - An influential communicator Whitney looks up to today

                    • VALUABLE INSIGHTS AND KEY TOPICS:
                      • How to design a tailored onboarding program that achieves success for both the individual sales rep and the company as a whole
                      • The significance of identifying the core sales skills required to onboard reps faster
                      • How to develop an effective training program that caters to the needs of both new and experienced sales representatives

                      • NOTABLE QUOTES:
                        • [28:37] - “The more that we learn and the more that we think we know, we end up realizing how little we know because there's so much depth in every topic.” - Ravi Rajani


                        USEFUL RESOURCES & LINKS:

                        Databricks Website: https://www.databricks.com/

                        Connect with Whitney on LinkedIn: https://www.linkedin.com/in/whitneynewman


                        Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

                        Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

                        Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

                        Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


                        ADDITIONAL RESOURCES:


                        [FREE SCRIPT]

                        Discover how to craft a magnetic 45-second elevator story:

                        https://www.theravirajani.com/yourelevatorstory


                        Hire Ravi for a keynote or storyselling workshop for your sales team:

                        https://www.theravirajani.com/speaking


                        Learn more about Ravi's Storyselling Bootcamp:

                        https://www.theravirajani.com/thestorysellingbootcamp




                        43 min
                      • [EP.71] Change Your Internal Story & Excel as an Introvert in Sales with Justin Stowers of MarketStar
                        Change Your Internal Story & Excel as an Introvert in Sales with Justin Stowers of MarketStar;


                        Imagine shaking hands with a stereotypical salesperson…

                        What comes to mind?

                        A loud, extroverted and arrogant person who stinks of commission breath?

                        The game has changed people…and so has the world of sales!

                        Those who consider themselves as ‘introverts’ are actually primed for success!

                        Just ask Justin Stowers of MarketStar, the master of tapping into his introverted attributes and using them to build world class relationships. 

                        Join us today as we unpack how he's been able to thrive in the world of sales, all while staying true to his introverted nature.

                        Hit that play button and let's get started!


                        WHAT WE DISCUSS:
                        • [1:17] - Who is Justin Stowers?
                        • [2:58] - Dispelling the professional sales profile stereotype
                        • [5:54] - Justin's perspective on what makes a person charismatic 
                        • [10:41] - Learning self-awareness from an introverted mentor
                        • [18:47] - A time Justin realized that being introverted could actually be an asset
                        • [33:28] - Three strategies that Justin believes could help extroverts on his team become even more successful
                        • [39:11] - An influential communicator Justin looks up to today

                        • VALUABLE INSIGHTS AND KEY TOPICS:
                          • Recognizing the value of introversion in sales and challenging the misconception that only extroverts can succeed in sales
                          • Redefining charisma as being a great listener and empathetic communicator, instead of just being the most attention-grabbing person in the room
                          • Adapting to different situations without compromising your authenticity as a key driver for sales success

                          • NOTABLE QUOTES:
                            • [18:00] - “The ones who truly make others feel seen, heard, and understood — they're the most charismatic in my eyes.” - Ravi Rajani
                            • [20:40] - “When we are who we are, and we work and execute our jobs in a true and authentic way, a vulnerable way, you know, people connect with that.” - Justin Stowers

                            • USEFUL RESOURCES & LINKS:

                              MarketStar Website: https://marketstar.com

                              Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinstowers


                              Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

                              Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

                              Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

                              Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


                              ADDITIONAL RESOURCES:


                              [FREE SCRIPT]

                              Discover how to craft a magnetic 45-second elevator story:

                              https://www.theravirajani.com/yourelevatorstory


                              Hire Ravi for a keynote or storyselling workshop for your sales team:

                              https://www.theravirajani.com/speaking


                              Learn more about Ravi's Storyselling Bootcamp:

                              https://www.theravirajani.com/thestorysellingbootcamp

                              44 min
                            • [EP.70] Break Your Mask, Own Your Story & Develop a World Class Culture with John Morris of Club Colors
                              Break Your Mask, Own Your Story & Develop a World Class Culture with John Morris of Club Colors;


                              We all do it - we hide our past, sweep tough experiences under the rug, and pretend we're living a perfect life.

                              We put on these masks to project a certain image to the people around us, without realizing that it can hold us back from our true potential. 

                              What I want you to take away from this episode is that you HAVE a story, and owning it can inspire others to heal and take action!

                              Enter John Morris of Club Colors. 

                              He’s here to talk about how he broke his mask, owned his story and used it as a vehicle to create an incredible culture at his company. 

                              This is one of John's true superpowers…and I want to expose you to it today!

                              Let’s get it!


                              WHAT WE DISCUSS:
                              • [1:17] - Who is John Morris and what is Club Colors?
                              • [10:40] - The importance of authenticity in company culture
                              • [17:38] - Identifying the values that need to be tactically ingrained into company culture
                              • [24:34] - Balancing outcome and behavior-based rewards
                              • [29:01] - How to ensure consistency in culture as you scale
                              • [39:37] - An influential communicator John looks up to today

                              • VALUABLE INSIGHTS AND KEY TOPICS:
                                • How to create an environment where vulnerability is encouraged and used to foster growth and success
                                • How to make sure that a company's values are maintained across the entire business and used as a filter for understanding ‘what good looks like’.
                                • The importance of acknowledging people for their superpower and how to reinforce that behaviour

                                • NOTABLE QUOTES:
                                  • [3:29] - “If you're not figuring out who you are on a daily basis, then maybe you're not paying enough attention.” - John Morris


                                  USEFUL RESOURCES & LINKS:

                                  In the Club by Club Colors 

                                  On Apple Podcasts: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742

                                  On Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3

                                  On YouTube: https://www.youtube.com/watch?v=gwnpu4QrUcc&list=PLANF8pdKpxfviEXMTTZWxVKU5hqyRimIA


                                  Connect with John on LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716


                                  Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

                                  Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

                                  Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

                                  Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


                                  ADDITIONAL RESOURCES:


                                  [FREE SCRIPT]

                                  Discover how to craft a magnetic 45-second elevator story:

                                  https://www.theravirajani.com/yourelevatorstory


                                  Hire Ravi for a keynote or storyselling workshop for your sales team:

                                  https://www.theravirajani.com/speaking


                                  Learn more about Ravi's Storyselling Bootcamp:

                                  https://www.theravirajani.com/thestorysellingbootcamp


                                  44 min
                                • [EP.69] How to Ask Powerful Questions that Inspire Action with Rachel Koblic
                                  How to Ask Powerful Questions that Inspire Action with Rachel Koblic;


                                  Everybody who wants to be great at sales needs to master one important skill: the art of asking pattern interrupting questions (and then listening of course!).

                                  But here’s the thing, not all questions are created equal. 

                                  Some questions just scratch the surface, while others have the power to dig deep, uncover hidden needs, and inspire action. 

                                  That's where Rachel Koblic comes in. 

                                  Rachel is the ex-head of learning at Pavilion University and is here to show us how to get to the heart of the matter and ask the questions that matter most.

                                  Press that play button!


                                  WHAT WE DISCUSS:
                                  • [1:17] - Who is Rachel Koblic?
                                  • [9:39] - Rachel's perspective on why people tend to offer quick fixes instead of asking deeper questions
                                  • [11:39] - The transformative power of thoughtful questions
                                  • [14:25] - Impactful questions to ask in one-to-one meetings
                                  • [17:13] - Rachel's internal processes for inspiring change
                                  • [19:38] - A part of Rachel’s life she wishes she had more opportunities to talk about 
                                  • [25:44] - One question Ravi wishes his guests ask him during interviews
                                  • [29:10] - Rachel’s process for building rapport with someone new
                                  • [32:47] - Identifying sincerity in questioning
                                  • [34:35] - Rachel’s biggest pet peeve when questioning
                                  • [40:27] - An influential communicator Rachel looks up to today

                                  • VALUABLE INSIGHTS AND KEY TOPICS:
                                    • How to avoid the conventional 'quick fix' mentality and promote curiosity by asking more in-depth questions
                                    • Realizing the power of asking thought-provoking questions to bring about significant change and motivate action
                                    • The importance of tone in questioning and conveying genuine interest.

                                    • NOTABLE QUOTES:
                                      • [13:32] - “The more comfortable somebody is in their own skin, there's often less noise in their minds.” - Ravi Rajani


                                      USEFUL RESOURCES & LINKS:

                                      Rachel’s Website: https://starlinglx.com/ o

                                      Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rkoblic


                                      Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

                                      Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

                                      Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

                                      Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


                                      ADDITIONAL RESOURCES:


                                      [FREE SCRIPT]

                                      Discover how to craft a magnetic 45-second elevator story:

                                      https://www.theravirajani.com/yourelevatorstory


                                      Hire Ravi for a keynote or storyselling workshop for your sales team:

                                      https://www.theravirajani.com/speaking


                                      Learn more about Ravi's Storyselling Bootcamp:

                                      https://www.theravirajani.com/thestorysellingbootcamp

                                      45 min
                                    • [EP.68] How to Communicate and Create a Frictionless Buying Experience with Bobbi Jo Frazier of ActivTrak
                                      How to Communicate and Create a Frictionless Buying Experience with Bobbi Jo Frazier of ActivTrak;


                                      Let's face it, the modern customer has high expectations…and rightly so!

                                      With more choice than ever before, they value personalization, convenience and ease…

                                      With that in mind, creating an intentional and frictionless buying experience is key!

                                      So, how do we create a buying experience that is unique, memorable and sticky?

                                      Enter Bobbi Jo Frazier, Head of Enablement over at ActivTrak! 

                                      She's a pro at identifying friction in the buying experience and finding unique ways to alleviate them…

                                      By the end of this episode, you'll learn how to create a customer centric buying experience that creates customers for life!

                                      So, what are you waiting for? 

                                      Hit that play button.


                                      WHAT WE DISCUSS:
                                      • [1:17] - Who is Bobbi Jo Frazier?
                                      • [3:47] - A bird’s eye view of ActivTrak
                                      • [4:50] - Why you shouldn’t always base decisions on how you feel
                                      • [8:05] - The missing link in the buyer's journey of today
                                      • [13:01] - Achieving a collaborative user experience when your team isn’t seeing eye-to-eye
                                      • [16:30] - Identifying key touchpoints and areas of improvement
                                      • [18:56] - Bobbi’s approach to separating valuable data from noise
                                      • [27:20] - The last online purchase that impressed Bobbi so much that she bought from them again. 
                                      • [30:26] - One costly enablement mistake Bobbi once made
                                      • [33:58] - An influential communicator Bobbi looks up to today

                                      • VALUABLE INSIGHTS AND KEY TOPICS:
                                        • How to deliver a smooth service experience to your prospects 
                                        • Identifying effective vs ineffective touchpoints
                                        • How to streamline the buying process and maintain positive relationships across all departments

                                        • NOTABLE QUOTES:
                                          • [5:31] - “We don't always want to base decisions, especially business decisions, on how we feel.” - Bobbi Jo Frazier


                                          USEFUL RESOURCES & LINKS:

                                          Connect with Bobbi on LinkedIn: https://www.linkedin.com/in/bobbijofrazier


                                          Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

                                          Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

                                          Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

                                          Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0


                                          ADDITIONAL RESOURCES:


                                          [FREE SCRIPT]

                                          Discover how to craft a magnetic 45-second elevator story:

                                          https://www.theravirajani.com/yourelevatorstory


                                          Hire Ravi for a keynote or storyselling workshop for your sales team:

                                          https://www.theravirajani.com/speaking


                                          Learn more about Ravi's Storyselling Bootcamp:

                                          https://www.theravirajani.com/thestorysellingbootcamp


                                          38 min

                                        About The Influential Communicator

                                        From the publisher's feed

                                        If you want to impact people, you need to influence them first.