In this episode:

On this episode, the CPG Week team discusses Bain & Company’s Insurgent Brands class of 2025. The group goes through similarities among new insurgent brands and how operators can derive successful growth strategies from Bain’s yearly list.

Show Highlights:

0:30 - It’s March Madness, so the podcasters chat about college hoops and Kellogg’s bracket challenge where a lucky contestant could win a year’s supply of one of the company’s cereal brands.

3:30 - Nosh managing editor Monica Watrous introduces how Bain classifies its Insurgent Brands list and what a scaling insurgent brand means.

7:15 - In many ways, the Insurgent Brands list is a temperature gauge of certain CPG categories and can be a bellwether of successful growth strategies.

8:45 - Eighteen of the brands in this year’s class of insurgent brands were also part of Bain’s emerging brands category. In total, there were 103 emerging brands this year.

11:00 – Monica and senior reporter Brad Avery point out that this list has grown over the years, showing not only trendsetting but also the pace of growth in many categories. 

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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