Today's episode looks at Stephen A. Smith's rumored $100 million+ contract offer from ESPN. I break down the reported details and perks of the new deal, why Smith is so valuable to ESPN even as cable households keeps declining, Smith's role in the future of ESPN, and much more. Enjoy!

Today's episode breaks down how Bryson DeChambeau became one of the world's most popular golfers through YouTube and social media. I discuss DeChambeau's recent viral hole-in-one challenge and the social media growth it generated for the two-time major champion,  DeChambeau's overall content strategy, how much money he potentially makes off YouTube, why DeChambeau's content style could be the future of professional golf, and much more. Enjoy!

Today's podcast covers General Motors and Cadillac joining Formula 1 as the 11th team on the grid starting in 2026. I break down why GM and Cadillac's bid was ultimately accepted, how much it will cost GM and Cadillac to join F1, what the move says about Formula 1's future business plans, and much more. Enjoy!

Today's podcast breaks down Amazon's $100 million plan to turn NFL fans into Black Friday shoppers. I look back at the origins of the NFL playing games on Thanksgiving, how the NFL and Amazon are now working to create a new football tradition on Black Friday, and why Amazon's in-game advertising platform will change the future of sports broadcasting. Enjoy!

Today's podcast looks at how the University of Michigan shockingly flipped the #1 high school football recruit in the country, 5-star quarterback Bryce Underwood, from Louisiana State University (LSU) to the Wolverines' 2025 recruiting class. I break down how Michigan got Underwood to make the switch with an eight-figure NIL offer, why billionaire Oracle co-founder Larry Ellison was unexpectedly involved in the 17-year-old quarterback's recruitment, how Tom Brady, Dave Portnoy and the infamous Connor Stalions played a role in securing Underwood, and much more. Enjoy!

Today's episode breaks down the business behind the Formula 1 Las Vegas Grand Prix, which takes place this weekend. I look back at the economics of last year's inaugural race, analyze why the Las Vegas Grand Prix is one of the only events owned & operated by F1's parent company Liberty Media, why the Las Vegas Grand Prix has become F1's most important race, and more. Enjoy!

Today's podcast profiles Yasir Al-Rumayyan, the governor of the Saudi Arabia Public Investment Fund (PIF) who was spotted sitting next to and speaking with President-elect Donald Trump last weekend at UFC 309. I give background on Al-Rumayyan's role in Saudi Arabia, how he has the ear of every major sports player through the PIF's sports investments, why Saudi Arabia is disrupting the sports world, and much more. Enjoy!

Today's podcast breaks down the unique business model of Ferrari. After another successful earnings report from the Italian luxury sports car manufacturer, I look at the company's origins, the way it creates massive demand with a limited car supply, how Ferrari uses F1 as a marketing vehicle for its business, and much more. Enjoy!

Today's podcast breaks down the business behind tonight's boxing match spectacle between Jake Paul and Mike Tyson on Netflix. I look at why the fight could be the most-watched boxing match in history, why Netflix is betting big on the matchup, what the fight tells us about Netflix's live sports strategy, how this event could change the future of sports broadcasting, and much more. Enjoy!

Today's episode breaks down why Deion Sanders is underpaid with his $5 million salary as head coach of the University of Colorado football team. I analyze the influence Sanders has had in his time at the school, including his effect on the business of Colorado's athletic department and the downstream impact of his hiring on Colorado's broader economics as a university. Enjoy!