Today's episode breaks down why Deion Sanders is underpaid with his $5 million salary as head coach of the University of Colorado football team. I analyze the influence Sanders has had in his time at the school, including his effect on the business of Colorado's athletic department and the downstream impact of his hiring on Colorado's broader economics as a university. Enjoy!

Today's podcast covers the career of Scott Boras, the most powerful agent in MLB history. Boras is on the verge of another massive contract this MLB offseason with his client, superstar outfielder Juan Soto, who is projected to get a deal worth $500 to $600 million. I look at how Boras became a baseball agent, his Hall of Fame-worthy resume,  the methods behind his negotiation strategy, why he's hated by so many people in baseball, and much more. Enjoy!

Today's episode is a deep dive into the secret membership process of Augusta National Golf Club, home of The Masters. I break down the details and rumors behind the most exclusive club in golf after Augusta National welcomed a new membership class featuring Eli Manning (former New York Giants quarterback), Sean McManus (CBS Sports Chairman), Andy Jassy (Amazon CEO) and Ed Bastian (Delta Airlines CEO) this fall. I look at membership fees, Augusta National's rules for members, famous members of the club, and much more. Enjoy!

Today's episode looks at the hype around Duke University freshman basketball phenom, Cooper Flagg. I discuss why Flagg will have a Zion Williamson-like impact on Duke, break down the massive NIL deals he has already signed, explain why he reclassified for the 2025 NBA Draft,  and much more. Enjoy!

Today's episode looks at NFL superstar  Patrick Mahomes' bid to bring a WNBA franchise to Kansas City. I break down the details behind Mahomes' pitch to the WNBA, his already massive sports ownership portfolio, his investment strategy, and the Tom Brady model he is following for his career both on and off the field. Enjoy!

Today's podcast analyzes how the Los Angeles Dodgers built their 2024 World Series Championship team through analytics and strategic investments from ownership. I cover Guggenheim and Magic Johnson's $2.1 billion purchase of the team in 2012, how President of Baseball Operations Andrew Friedman overhauled the team's front office with a focus on analytics and performance science, the Dodgers' creative free agent spending methods, and more. Enjoy! 

Today's episode reviews the state of the National Basketball Association's business in 2024. I cover the latest NBA franchise valuations from Forbes, discuss the NBA's newly signed media rights deals, look at why many NBA owners are focused on real estate development, and share my concerns for the future business of the league. Enjoy!

Today's podcast covers the New York Liberty's journey from a $15 million fire sale to a $200 million valuation as WNBA Champions. I cover James Dolan's failed ownership tenure with the team, how Joe Tsai and Clara Wu Tsai brought the franchise from the depths of the WNBA to the top of the league, and much more. Enjoy!

Today's podcast breaks down the business, money and economics of this year's MLB World Series between the Los Angeles Dodgers and New York Yankees. I assess potential TV ratings, look at Fox Sports' ad sales, review record-breaking ticket prices, explain how much players get paid in the postseason, and much more. Enjoy!

Today's podcast uncovers the unique business model of Red Bull and how the brand uses sports to sell 12 billion cans of its energy drink each year. I'll break down the company's origins, explore its numerous sports investments, and show you why Red Bull is really a marketing company, NOT an energy drink company. Enjoy!