Today we have an amazing solo-podcast! 

I want to talk about something that is very common...people always ask me:

"Joel, how do I know how to fix my broken webinar?" 

If you launch a webinar and it does not convert; how do I go about fixing it?  How do I do this for my clients to maximize conversions?  That is what I will discuss today - the steps that I take when I am diagnosing my clients webinars!

And I am also spilling the beans on my most powerful method!

In this episode:

• Starting at the beginning - diagnosing the offering;
• "Your offer is only good if it is speaking to the right person";
• Who is delivering your webinar IS IMPORTANT;
• Your WHO is 50-60% of your success;
• WHO = have a pain associated with your offer so that your offer can FIX it; they need a problem and you need to provide the solution, ALSO important in your marketing messaging and ads;
• My Powerful New Method: build an incredible webinar using an internal webinar campaign;
• Essentially listening to your customers - they dictate what they want to learn --> build a webinar around this;
• Listen in for the specifics...

Please Join Us!

Sold With Webinars facebook group:  https://www.facebook.com/groups/196719864399304/

Experts Unleashed facebook group -- PLUS check out our newest launch, The Perfect Expert

https://www.facebook.com/groups/233372473683865/

Context is everything. If you want to fill up an event, one of the strategies that you do is speaking in other people's events. But for someone who’s very active in the speaking arena, that could be very time intensive. That’s where Simone Vincenzi, known as The Experts' Strategist, decided to introduce webinars alongside his speaking engagements. Simone has been running in person-sales seminars and combining them with follow up webinars that have been absolutely crushing it. He talks about bridging the gap between webinars and seminars and about all things that he's doing to promote local seminars and then following up with live webinars that are absolutely blowing the socks off of any conversion webinar.

It's important to realize that once we start to scale a type of lead gen, hiring a sales staff is one of the most important things to consider. We use high ticket webinars to market and attract high ticket leads for our business whether that is for service-based businesses or high end offers for coaching or consulting. That's what we use the webinars for, but we want to figure out is how do we convert them when we get them on the phone? What are the different skill sets, tactics, and strategies to close high ticket deals? Let's face it, we don't have time to spend on the phone day in and day out, working with all of those leads. At a certain point, you need to get off the phone so you can focus on fulfillment, on operations, and on perfecting your craft. That’s when you need to bring on a sales staff. Sales expert Mike Mark says there’s a lot to consider when hiring a sales staff. If you're looking to grow your business through hiring sales staff, there's no one better to learn from than Mark who has been doing this for a very long time.

If you have been studying marketing for a while, you've probably had people tell you that you need to tell stories. What does it mean to be able to tell effective stories? It’s all about knowing the importance of using metaphors. The word metaphor may or may not mean anything to you, but it is the ability to relate to complex topics with something tangible that your audience can understand. When you get way too complicated with how smart you are and you want to teach your prospect or your audience everything under the sun, we fall into the expert’s curse. We confuse our prospects and we’re boring our audience to death. When it comes to sales and converting your prospect into believing that they should be buying your product or service, the last thing in the world that you want to do is impress them with how much you know. The only thing they care about is what is it going to do for me? Learn how you can use metaphors to successfully convey messages, connect with your audience or prospect, and sell your stuff online.

There is a time and place for marketing and sales. We’re launching The Five-Day Marketing Funnel Challenge. Using the chicken and egg analogy to marketing versus sales, what do you think comes first? The chicken or the egg? Marketing or sales? A lot of people will answer marketing because marketing makes sales easy. That is not totally true. Sales comes before the marketing. You have to raise people's awareness level on your offer to get permission to market to them. This is not about rewriting marketing and sales rule books. It’s about trying to make you a thousand times more effective with your marketing. The Marketing Funnel Challenge is all about what is more effective for launching new offers. Having that insight of the marketing funnel will improve the quality of customers and leads coming into the ecosystem.

How are you going to optimize your webinars? If you have a piece of content that you are sharing with your audience, why do they need to pay attention? If you're going through your webinar and you include three, four, five pieces of content that you want to share with them, why is each piece of content important? If you're adding components to your offer, why is each component important? This sounds simple, but it is not easy and it is very important. If you could explain the reasons why with everything that you talk about, you will become a much more effective communicator in all of your messages, marketing, and sales language and drastically improve your conversions.

When you do a sales presentation, you're always trying to sell somebody on the transformation. There are two main reasons why people buy something – they’re either attracted to a pleasure or they’re trying to remove a pain. Joel attended a live sales presentation where at the end, close to 70% of the room were bought. Learn five key points for your sales presentations as he does a full breakdown and an in-depth analysis of how you can operate a successful sales presentation that pushes boundaries and bring in results.

These days, you want a guy who does exactly what he gets paid for: helping businesses like yours get customers. And the best way to do that right now is with social media advertising. Facebook, Instagram, and YouTube – you name the medium; it’s Billy Gene’s thing. Not only do they do it for people, they teach it. Billy Gene Is Marketing is trying to change the education system for entrepreneurs.

Word on the grapevine is that Billy Gene landed a $30k per month client with his webinar, which begs the question: how on earth is that possible? Billy talks about utilizing curiosity and attraction as tools for successful marketing. As the saying goes: the definition of marketing is attraction. When you're messaging to the masses, you realize that every human being on the planet, 99.99% of them want the same thing. Happiness, more time, more choices, more money. You've got to meet the messaging of what the heck they're at. Simple as that.

How can you create a new entry point for a market that captures a whole new audience so you can now change the outcome of what's been happening? That was the question Lukas Resheske was faced with when he was tasked to sell a dying market. Lukas is a professional copywriter, copywriting mentor, author, and digital and sales funnel expert. He discusses a project of his where he generated over a million dollars from a webinar in a dying niche. Lukas shares that your ability to teach and to show that you know what you're talking about, helps in a sophisticated marketplace. He shares the importance of learning how to analyze your market, learning how to analyze your offers, and discovering how to pivot and how to create new angles for markets that may dictate if your offer is dying or not. Learn how to drastically improve your conversions as Lukas shares how to be a better marketer and advertiser and make your program sell like hotcakes.