On the latest episode of the SaaS Revolution Show Alex is joined by Chris Hall, CEO at Dutch marketing tech company Bynder. In the conversation they touch on the pillars that define the journey of a CEO - from scaling and growing the company, its culture and its people to the personal transformation a CEO undergoes and how to deal with it. One key lesson he has picked on the way is that the most satisfying thing about being a CEO is seeing every person succeed in the right role.

Founded in 2013, Bynder was a spin-off from Label A, a web development agency Chris ran with his co-founders Roland Keijzer and Stefan Pelders. The company bootstrapped its way to $10 million ARR in the following three years.

“When you are bootstrapped, your only problem is cash,” Chris says. “Every purchase you make feels like it’s coming from your pocket.”

To seize the potential Bynder had for growth, it needed the sort of cash injection that comes with VC funding.

By August 2016, Bynder secured a $20 million Series A round. Chris had to very quickly transition from the entrepreneur that fixed everything to the CEO that would let go and allow others to do it.

Listen on to hear:

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