PaintED Podcast

The Labor Force Code CRACKED!: Marketing Masterminds


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Stop comparing your company to the competition.

On this episode of the Painter Marketing Mastermind Podcast, we welcome back guest Matt Carlson. Matt is the owner of M. Carlson Painting, a residential repaint company based in Orono, MN that now does $5 million per year in annual revenue. Matt shares significant changes he has made in his business over the past two years that have propelled him to rapid recent growth, and he also discusses very recently opening his first satellite location in another state. Matt shares his secret sauce to hiring and retaining good talent, telling us how he has cracked the code to the labor force problem that so many painting company owners struggle with.

Topics Discussed:

- Labor force code CRACKED! How to hire and retain great painters.

- The 4 major changes Matt made to allow him to start opening painting locations in other states

- How to make networking part of your culture, and why you should

- Why Matt now runs a "sales and marketing company, that offers painting services"

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