Today we’re diving into one of my favorite platforms… LinkedIn!

With 900 million members and an 18% increase in sessions year over year, more and more people are looking to LinkedIn to navigate this new world of work - from getting hired, to connecting, learning, and building personal thought leadership.

Did you know that LinkedIn has an incredible resource hub for nonprofits? And that you could be using LinkedIn to connect with future donors?

It’s a pleasure to bring in Jazmin Garcia, a Nonprofit Talent Account Executive at LinkedIn, for a super tactical conversation. We talk about LinkedIn’s growth, all the new features you need to try, and how you can easily 6x your engagement.

In This Episode:

• The incredible changes Jazmin has witnessed on LinkedIn over the last 5-10 years, including new features that recently rolled out. The headline? LinkedIn is becoming a “skill space”.
• All about creator mode and why you should leverage it if you want to grow your reach and influence
• How often to publish new content on LinkedIn (and the secret sauce to getting 6x more engagement)
• The accessible tools available for nonprofits, including pilot programs
• How to connect with potential donors on LinkedIn and raise funds on the platform
• Why LinkedIn’s Sales Navigator absolutely crushes over cold calling and will help you create an “above and beyond” personal connection

Resources & Links

Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.

Maximize your nonprofit’s impact by checking out LinkedIn’s Nonprofits Resource Hub and be sure to read the case studies. You can also grow your skills with LinkedIn Learning.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Episode Partners:

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

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