In this episode, I share my key takeaways from the Greenhouse Jersey Marketing and Sales Conference that I recently attended. I was blown away by a talk from Dan Knowlton, co-host of the Business Anchors Podcast, where Dan explained why we need to forget everything that we know about traditional marketing.

So, with my podcasting thinking cap on, I took notes on how everything he was advising in terms of selling products and services, could instead be applied to promoting your podcast.

Timestamps:

[00:00:00] Marketing Your Podcast: A Mini-Series - Intro

[00:02:13] Forget Everything You Know About Marketing

[00:04:25] The Art of Selfless Selfishness in Content Creation

[00:07:03] Podcast Promotion Tips and Strategies

My podcasting kit:

🎧 Riverside: https://veritysangan.com/riverside

👩‍💻 Content repurposing: https://veritysangan.com/summaraize

🎙 Blue Yeti microphone

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In this episode, I delve into the importance of understanding microphone technique for podcasting success. In this episode, I share my personal experience with the popular Blue Yeti microphone and address the common misconception surrounding affordable microphones.

Don't fall into the trap of simply buying the "best" microphone on the market. Discover how understanding and properly using your microphone's features can greatly enhance your sound quality.

Timestamps:

00:00 Intro

00:31 The WORST question to ask about podcast microphones

01:15 The Blue Yeti microphone

02:03 How to use your Blue Yeti microphone properly

03:00 What you need to be asking when buying a microphone for podcasting

03:30 How podcasters are using their microphones all wrong

03:44 Understanding microphone features for the best sound quality

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In this episode of The Lazy Girls Guide to Podcasting, I discuss 10 ways podcasters can monetise their shows for free. I cover various strategies like sponsorships, affiliate marketing, merchandise sales, premium content, and more. Get actionable tips to start earning money from your podcast without any upfront investment.

We'll also cover more unique strategies like live events and public speaking engagements that won't cost you a dime. Dive into this episode and discover the best monetisation methods to suit your audience and help you turn your podcasting passion into profit!

➡️ Create podcast merch with Printful: https://veritysangan.com/printful

Timestamps:

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Unlock the secrets to podcast monetization; because having a strategy will help you monetize your podcast more quickly, successfully, and efficiently.

Discover the essential 3 things that you need to take before monetizing your podcast and learn how to attract advertisers, regardless of your audience size.

Stay tuned for the next episode where I'll delve into the actual ways to monetize your podcast.

Main points:

Timestamps:

[00:00:00] Preparing to Monetize Your Podcast

[00:00:39] Successful Monetization of Podcasts

[00:01:51] Understanding Podcast Monetization

[00:03:31] How Much Money Can You Make By Monetizing Your Podcast?

[00:06:01] Strategizing the Monetization Plan for Your Podcast

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

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In this episode of "The Lazy Girls Guide to Podcasting," I talk about my decision to change the structure of my podcast intro. I've got rid of the 'traditional' intro for a more dynamic one.

I also discuss an interesting comment that I received on Twitter that challenges the traditional view of podcast lifecycles, suggesting that podcasts don't have to go on indefinitely. I highlight the importance of viewing podcasting as an art form rather than just continuous content creation.

Finally, we look at the debate between quantity and quality in podcasting. Is it better to have a large number of episodes or to focus on maintaining conversations that provide value?

Timestamps:

[00:00:00] Introduction

[00:00:18] Removing a traditional introduction

[00:01:16] Redefining podcasting: Understanding its lifecycle

[00:06:18] Quality versus quantity

📧 Subscribe to the newsletter:https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner -https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge- https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

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Are you thinking of quitting your podcast? In this episode, we explore the taboo topic of wanting to quit or take a break from podcasting. Quitting your podcast doesn't equate to failure, but it's important to consider your reasons for wanting to quit before you actually give up your podcast.

I'll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments.

I'll then go through six signs that indicate it might be time to quit, including loss of passion, running out of quality content, and feeling overwhelmed. Instead of quitting outright, we'll also discuss taking a break from podcasting to re-evaluate your podcasting goals and strategies.

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint – Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

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I had this idea a while ago to bring you, the lovely listeners, the raw and honest stats and figures for the growth of this podcast.

My targets are to hit 5,000 monthly downloads for the podcast, 500 YouTube subscribers, and 3,000 YouTube watch hours.

So, at the end of each month, I'll bring you these little bonus episodes to see the honest growth and the journey to hitting these different metrics.

Monthly metrics that will be tracked will be:

The top episode for this month on both the podcast and YouTube is episode 35: The Hack That Will Save You HOURS On Your Podcast Workflow:

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Overwhelmed with your podcasting workflow? Have you thought about batching your podcast tasks?

I didn't use to batch my tasks together, but since starting The Lazy Girl's Guide to Podcasting, I do find that grouping similar tasks together saves time and energy.

For example, I'll record multiple episodes in one go, edit them, run them through SummarAIze, and bulk upload the content to a podcast hosting platform...

You get it. It's a lot and I love knowing that I can go through my to-do list and just tick everything in one area of my podcasting workflow as done.

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In this episode of The Lazy Girl's Guide to Podcasting, we discuss whether or not podcast hosts have to pay their guests. Whilst exploring this question, I'll be offering valuable insights and actionable tips for podcast owners and enthusiasts.

Paying podcast guests is not a requirement, but it is always a good idea to offer compensation for their time and expertise.

While some guests may be willing to appear on your podcast for free, others may expect to be paid for their time and knowledge. It really depends on the guests and the industry they are in.

However, if you are just starting out and don't have a budget to pay guests, you can still invite them to be on your podcast and offer other benefits, such as exposure to your audience or promoting their work or products. Ultimately, it is a case-by-case basis and depends on your podcast's goals, budget, and guest's expectations.

It's important that in turn by being on your podcast, you are providing value for guests. This can be done by creating a high-quality and well-produced podcast that guests will be proud to be a part of. Additionally, you can offer resources and support to guests, such as promoting their work on social media or offering guidance and assistance.

While it is not necessary to pay guests, it is important for hosts to offer some form of compensation or value in exchange for their time and expertise. This can help to create a positive and mutually beneficial relationship between hosts and guests.

Highlights:

• 
  
• Should podcast hosts pay their guests?
• 
  
• 
  
• The value of exposure and promotional opportunities for guests
• 
  
• 
  
• How to offer compensation in the form of exposure and promotional opportunities
• 
  
• 
  
• Tips for treating guests well and making them feel valued
• 
  
• 
  
• The importance of building relationships with guests
• 
  
• 
  
• The potential for reciprocity and future collaborations with guests
• 
  
• 
  
• The benefits of having a diverse range of guests on your podcast
• 
  
• 
  
• Finding a balance between offering value to guests and running a sustainable podcast
• 
  
• 
  
• Being respectful of the time and expertise of guests
• 
  
• 
  
• The potential for paid partnerships and sponsorships with guests in the future
• 
  

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint – Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we’re tackling a contentious and under-discussed subject: buying podcast reviews. Very much akin to buying fake followers on Instagram, this practice may provide a temporary boost in numbers, but without genuine engagement and high-quality content, these numbers are unlikely to translate into long-term success. Are you tempted to buy podcast reviews? Is it fair to manipulate podcast ratings for personal gain?

I'll ask these hard questions and provide answers, that unravel the repercussions and drawbacks amid the initial appeal of a boosted reputation. Plus, I'll discuss alternatives to fake reviews, emphasising the significance of organic growth and genuine audience engagement. Remember; podcasting is a long game and I can never and will never be able to stress that enough.

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint – Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices