Sports teams and movie series have a phenomenal fan culture, but so do many businesses. Whether you’re manufacturing dump trucks or selling flowers on the corner, people seek out human connection. Eight-time author David Meerman Scott draws on neuroscience and extensive marketing experience to explore ‘Fanocracy’ the idea of turning fans into customers and customers into fans.

Why does one team win and one team lose?” Once the youngest captain in NHL history, Ryan Walter is now a five-time author and Stanley Cup Champion. In this episode, Ryan breaks-down how the margin of difference in company success vs failure is not in the caliber of their people, but rather the energy of their people.

Episode art photo credit:  Richard McGuire

Mike Gettis, co-founder of Endy, has eighty-nine million reasons to be a disruptor. Along with his business partner Raj Ruparell, the duo began selling pillows online, but soon realized to control their distribution channel, they would have to alter their product line. Out sprung Endy, the customer-focused mattress company famous for Mattress-in-a-Box. Founded in 2015, Gettis and his partner observed companies were doing much of the same in terms of products, distribution and marketing; their revolutionary concept landed them an $89M deal with Sleep Country.

Todd Millar, President & CEO of TEC Canada, went from pumping gas as a teen to selling SuperPages for $2.6B. It was during those early years where Todd learned the hard way the value of integrity and trust - his guiding principles ever since. In the inaugural episode of The Leadership Standard, host Gair Maxwell explores leadership frontiers with Todd and how he climbed the ranks of the corporate world, provoking questions of curiosity, self-awareness and culture.