Wednesday's podcast proves that just knowing a lot about your business doesn't mean that you necessarily have any idea how to talk intelligently about your business in your marketing. The tendency, for most business owners, is to start spewing platitudes instead of really getting down to telling their story. Rich is going to share with you a letter from the owner of a roofing company that got basically NO results… and you'll quickly hear why. Rich takes and completely resurrects the letter and makes it so it actually WORKS.

Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages, service-area pages, and blog content. Rich also covers Google review thresholds, AI-driven optimization, and why companies doing $2M+ should treat SEO as a long-term engine for generating steady, quotable leads.

Stop losing your best employees. Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues.

Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week he's going to tackle the tricky issue of poverty and income inequality. We can all agree that this is a major issue… and that the solutions being doled out by government, well, they just don't work. Who needs government thought when we have Rich to guide us… let's see what he has to say!

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich will discuss each and why they are crucial to your marketing success.

In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, and promotion, you'll learn how to turn a simple show into a powerful authority-building, lead-generating marketing machine.

It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h

Wednesday's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? It's a good question, and to be sure, there are pros and cons either way.

Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what one of Level 10's clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We're going to pick this conversation up when they're talking about targeted direct mail, then they're going to cover, well, not EVERYTHING… but pretty darn close.

Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer campaigns, radius marketing, and the Wall Drug frequency principle that crushes digital-only competitors in 2025.