Today Rich gives you some practical tips for HOW to actually execute testing in your marketing.

On This Throwback Thursday Rich shares an innovation called ‘Captain Obvious’ to help you deliver on the brand promise you are making with your companies identity.

Rich talks about testing your marketing and advertising. What does that mean? Rich explains, and gives a great example from his early days in marketing.

What are blog posts supposed to actually DO on your website? What is their purpose? Rich has the answers for you today.

Rich gives you 5 ways to project your credibility into the marketplace - like writing a book, or doing a podcast...and 3 others!

Rich gives you his philosophical take on getting old. And Biking Shorts.

Today, we showcase how to grow your repeat business. Everybody wants more repeat business, right?

Rich talks about the Psychology of Marketing - and how to wake people up out of ‘sleep mode’ so they will pay attention to your advertising

On this TBT, Rich is talking Referrals - and how to REALLY get them!

Today’s episode is about telling the truth in your marketing… specifically, how fessing up to some of your inadequacies, blunders, and mistakes can actually endear prospects to you, and make you seem more real and approachable.