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This episode’s guest is James Moore. James has been in the bike industry for years as owner of Moore’s Bike Shop and is a past NBDA president. Now he has found himself in an unplanned role - advocate. The conversation centers around his recovery rides program and how he’s joining advocacy and cycling together to change perspectives and make a long-term positive impact. Listen in and learn how you as a retailer, human, and life changer could do similar work.

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