Nick Hirst is Executive Strategy Director at adam&eveDDB in London. He's twenty years into his planning career. He's been at adam&eveDDB for eight years and spent some of them as Head of Planning. That's after being a Head of Planning at Dare and working at Lowe and Grey.

In this episode of Sweathead, we discuss the messy reality of doing account planning.

You can find Nick here: https://twitter.com/nickhirst 

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