LinkedIn has jumped on the bandwagon with other social media platforms and updated their event feature. While the feature itself isn’t new—implemented in October 2019—there is a change they implemented that boosts its impact. What is it? Listen to the Wingnut Social Monday Marketing Minisode to find out!

• [0:32] LinkedIn: Natalie's favorite social media platform

• The Whova App

The events feature is tricky to locate—unless you know where it is. So Darla and Natalie made it easy: you can find the feature on your profile page. Scroll down on the left-hand side, and ‘events’ is located right below groups. You simply click on the plus sign and start creating your event. 

Natalie notes there are a few caveats. Firstly, you have to complete your event once you start building it. LinkedIn doesn’t have a draft feature that allows you to finish it later. So you HAVE to be prepared with your branded photo, event name, broadcast link, ticketing link, etc. 

Secondly, you can’t change the event host or organizer role after creating the event. However, you can add an admin at any time Not only can they help manage the event—but they can invite all of their LinkedIn connections, too. Sounds like a win-win.

The upsides of a LinkedIn Event are promising. Anyone who accepts the invitation to attend your event can also invite their connections. You and any attendee can see anyone who’s accepted the invite and can start networking beforehand. 

NEWSFLASH: You can now combine LinkedIn Events and LinkedIn Live. What does that mean? You can officially go live IN your event. Your attendees can share the video with their connections, who can share with their connections. 

There are 645 million global members on LinkedIn. Creating a LinkedIn event is a great way to get B2B visibility. If you’re connected with the right people, the number of people your business could be exposed to is endless. 

To learn more about how you can leverage this feature and boost your business—listen to the whole minisode now!

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