This week on The Long Haul, Adam sits down with Rahmel Wattley—founder of Truck N’ Hustle, creator of FreightFest, and one of the most influential voices in trucking media. Rahmel shares how he went from driver recruiting to building a movement, what he’s learned from interviewing hundreds of industry leaders, and how small carriers can tap into the power of storytelling, strategy, and community to grow with purpose. We dive into the real struggles owner-operators face, what it takes to stand out in today’s market, and why brand matters more now than ever. If you’re trying to scale your business—or your voice—this is one episode you don’t want to miss.

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