In this episode of The Long Haul, Adam sits down with Coleman Ruffin—industry vet, team builder, and former CH Robinson broker—to expose what small carriers need to know about how freight really gets moved. Coleman shares the truth about rate negotiations, how brokers decide who gets the good freight, and the quiet reasons carriers get skipped over. This is a raw look inside the brokerage world that’ll change how you approach your next load. If you want to stop being transactional and start being essential, this is the episode.

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