In this episode of The Long Haul, Adam sits down with Kristy Knichel, CEO of Knichel Logistics, to talk about what it really takes to build long-term broker-carrier relationships — especially in a market where trust is at an all-time low. Kristy shares what she’s learned leading a woman-owned, family-founded brokerage, how she sees small carriers finding success, and what brokers are actually looking for when they talk about “partnership.”

We dive into legacy, leadership, accountability, and how to survive when the market turns against you. This one’s all about the real relationship work behind the freight.

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