In this episode:

Remember the U.S. craft distillers' consternation over a potential trade war? The CPG Week team is joined by BevNET Editor-in-Chief Jeff Klineman to understand how tariffs are impacting nearly all of the CPG industry after a whirlwind Monday paused the 25% import taxes on Mexican and Canadian products.

After a quick discussion about Super Bowl food and beverage choices, the group unravels how CPG brands from spirits to food makers to contract manufacturers are preparing for an uncertain future.

Show Highlights:

0:30 - This Sunday marks the annual February tradition of drinking beer and eating Buffalo wings while watching advertisements and famous musicians perform in the middle of a field (plus a bit of football). The group discusses whether they will be noshing on Kansas City BBQ or Philly cheesesteaks during the Super Bowl.

4:20 - Jeff explains why tariffs are an especially important topic for many U.S. CPG brands. He explains that it is not just concerning from a cost perspective but also impacts the long-term sales of American products abroad.

7:30 - It goes deeper than raw ingredient sourcing for many brands but reverberates in other aspects of manufacturing like the equipment and machine parts that U.S. suppliers buy from China, Mexico and Canada.

9:30 - Brad talks about how potential tariffs could impact U.S. producers with aluminum pricing which is largely sourced from China and Canada.

11:00 - How are international brands reacting to the looming trade war? Some Canadian startups are weighing moving operations to the U.S. Jeff shares insights from supply chain experts about how brands can adapt to a fluid import environment.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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