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Too often on Substack, we feel pressure to constantly produce lengthy, polished posts. Or we think that “quality” = more: longer posts or simply more “stuff,” i.e., video, audio, etc.

We end up overextended and stressed, feeling like “nothing is working,” which really is a signal that we’re working too hard, i.e., putting too much energy into Substack in ways that don’t benefit us or our readers.

What if we could make Substack much, much easier on ourselves and (maybe) give our readers more?

→ Enter the Nugget post.

00:00 Welcome and Introduction

00:20 The Stress of Growing on Substack

01:34 The Relaxing Approach to Substack

04:31 Introducing the Substack Nugget Post

08:26 Examples of Substack Nugget Posts

11:22 Creating Your Own Nugget Post

14:12 Sharing and Personalizing Your Nugget Post

22:51 Sharing Personal Experiences and Insights

23:37 The Concept of Roundup Posts

24:24 Staying Within Your Niche

25:37 Creating Genuine Content

26:42 The Importance of Authenticity

27:27 Balancing Paid and Free Content

27:55 Modeling Desired Behaviors

29:00 Engaging with Your Audience

30:46 Overcoming Perfectionism

31:36 Practical Tips for Content Creation

36:30 Final Thoughts and Encouragement