This week on the podcast, I had the absolute pleasure of welcoming back my dear friend Danielle Stringer, the talented creator behind Imperfect Dust. Danielle is more than a maker—she’s a business mentor, mastermind host, and now an author. Her new book, The Maker’s Guide to Multiplying, is all about helping creatives scale their skills, their reach, and their income.

If you’ve ever felt stuck trying to figure out your next step, or you're not sure how to grow beyond one-on-one sales, you’re going to love this conversation.

From One Sign at a Time to Scaling with Systems

Danielle started out hand-lettering signs and selling them one by one. Eventually, she realized that model wasn’t sustainable, and it certainly wasn’t scalable. Her turning point? Teaching others how to do what she was doing.

By moving from one-to-one to one-to-many, Danielle opened up new revenue streams through in-person workshops, online classes, and a digital file subscription called Digital Dust.

She shared that teaching what she knew actually multiplied her reach—and her income.

“When I finally yielded and started teaching what I know, that’s when things truly started to multiply.”

Mindset, Marketing, and Multiplication

What makes Danielle’s approach unique is her commitment to starting with mindset. Right from page one, she’s walking readers through how consistency builds trust and how trusting God's abundance allows us to share freely without fear of scarcity.

She talks about:

• Multiplying your reach by connecting with your audience authentically
• Multiplying your impact by showing up consistently
• Multiplying your time and freedom by focusing on the one thing that moves the needle
• Multiplying your knowledge by learning from others and building your network

“It’s a choice to trust that God’s blessings are not limited and neither are His plans for you.”

Listening and Scaling Based on Customer Feedback

Danielle’s growth didn’t come from guessing—it came from listening. She regularly asks her audience what they need and uses their answers to craft solutions.

Whether it was through live videos, interactive posts, or simply tuning into DMs and comments, she took notes and turned them into action.

That kind of responsiveness led her to a recurring revenue model that now supports her business and gives her back more time.

Paid Ads, Subscription Growth, and Sustainable Scaling

Danielle also shared how running her first paid ad campaign catapulted her monthly subscribers from 350 to over 1,200. She created a low-barrier entry point with a Scripture Lettering Workshop, delivered value, and then invited participants into her full membership.

By offering a tangible transformation up front, she created trust and increased conversions—without feeling salesy.

From Maker to CEO

This isn’t just a how-to book. It’s a complete mindset shift.

Danielle talks about stepping out of the maker mentality and stepping into the CEO role. She emphasizes focusing on the one thing that moves your business forward, delegating where you can, and trusting that you don’t have to do everything alone.

“You don’t have to go be a missionary or be what other people consider radical. You can live an ordinary life to the glory of God and have amazing impact.”

The Book + The Challenge

Danielle’s book, The Maker’s Guide to Multiplying, is available now and packed with practical tools and faith-based encouragement to help you grow what you’ve already built. And if you want to take things one step further, she’s hosting a live three-day challenge called Scale Your Skill starting May 6.

You’ll get hands-on training via Zoom and be surrounded by other makers ready to multiply their impact.

Where to Find Danielle

Follow Danielle online at:

• https://instagram.com/imperfectdust (creative account)
• https://instagram.com/learnwithdanielle (business coaching)
• LearnWithDanielle.com for details on her challenge and book

Stay tuned for more inspiration, and until next time—stay creative!

Links Mentioned in the Episode:

• Spark Coaching + Melanie 24/7
• FUEL Mastermind is HERE
• Free Guide: Start Your Blog Today
• You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
• 2025 Content Planner for Content Creators

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I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")