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What makes country music one of the strongest genres for developing artists and building long-term careers?
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to explore what the country music industry gets right about artist development.
Alex breaks down Nashville’s songwriting community, the importance of live performances, touring opportunities, CMA Fest, and how country radio continues to influence artist growth and ticket sales.
We also get into the relationships that make the country music ecosystem unique, the role of media in breaking new artists, and why managing burnout and mental health is just as important as building momentum.
A valuable conversation for independent artists, music managers, and aspiring executives looking to understand what it takes to build a sustainable music career.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
How do you know which content will actually help break a song before spending money on it?
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to break down the music marketing strategies behind building momentum in today's industry.
Alex shares how artists and managers can use Instagram Trial Reels, TikTok, content testing, and paid ads to identify what works before investing in a release campaign. He explains why testing different creative ideas matters and how to put marketing dollars behind content that's already performing.
We also get into the pressure of managing a viral hit, navigating major label decisions, and making the most of an opportunity when everything starts moving quickly.
A valuable conversation for independent artists, music managers, and aspiring executives looking to build smarter release strategies.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
What does it really take to break a hit song in today's music industry?
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to discuss how streaming momentum attracts major labels and what it takes to turn an independent breakout into a global hit.
Alex shares the story behind Dasha’s “Austin,” the decision to partner with Warner Records, and why a great song and smart management still matter more than a massive marketing budget.
We also get into country music gatekeeping, radio politics, TikTok marketing, major label deals, and the pressure of building an artist’s career when everything starts moving at once.
A valuable conversation for independent artists, music managers, and aspiring executives trying to understand how records actually break.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management, to break down what really happens after a song explodes.
Alex shares the story behind managing Dasha through the breakout of “Austin,” from viral TikTok momentum and line-dance culture to major label interest, global strategy, and the pressure of turning a hit song into a sustainable career.
We get into artist management, independent artist leverage, major label deals, country music’s global moment, music marketing, social content testing, radio, burnout, and the real decisions managers have to make when success starts moving faster than the team around it.
A must-listen for artists, managers, aspiring music executives, and anyone trying to understand the music business behind a viral hit.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
When should an artist start touring? And when is the biggest check actually the wrong move?
UTA partner and music agent JBeau Lewis, who works with Bad Bunny and Karol G, joins Mauricio Ruiz on The Manager’s Playbook to break down what goes into building a successful touring career.
From planning your first shows and turning listeners into paying fans to choosing the right venues, promoters, and ticket prices, JBeau shares why touring strategy needs to start earlier than most artists think.
They also get into the decisions nobody sees: when to turn down a major offer, why great agents prioritize long-term careers over quick money, and how trust, teamwork, and keeping your ego in check make all the difference.
A conversation about artist development, touring, music management, and building a career that lasts, for independent artists, managers, booking agents, and the next generation of music executives.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
What makes a top agent want to bet on an artist?
UTA partner and music agent JBeau Lewis breaks down what he looks for before signing an artist, how TikTok and YouTube have changed discovery, and why talent is only one part of the equation.
JBeau also shares how UTA began working with Bad Bunny, why the team saw the global potential of Latin music early, and what it takes to build a full-service team around an artist at that level.
From artist development and management to knowing when to say no, this is a look at how great agents think and what artists, managers, and aspiring music executives should understand about building careers that last.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
What happens when the biggest moments of an artist’s career happen back-to-back?
UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and Karol G’s road to headlining Coachella.
JBeau breaks down the logistics of preparing a Super Bowl halftime show in the middle of a stadium tour, what an agent actually does during a moment that big, and how Karol G’s team built a touring strategy around Coachella.
A look at the planning, pressure, and decisions behind the moments everybody else gets to watch.
For artists, managers, agents, and anyone trying to understand how the live music business really works.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
What does it actually take to build a global superstar?
UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions powering some of music’s biggest careers.
From Bad Bunny’s historic Grammy-to-Super Bowl week to Karol G headlining Coachella, JBeau shares what these massive moments look like from inside the team and why modern artist representation requires much more than booking shows.
He and Mauricio dig into JBeau’s journey from medical school to CAA and eventually UTA, how he evaluates artists and teams, why strategy can matter more than the biggest check, the evolution of Latin music into a global force, and what independent artists, managers, agents, and aspiring music executives can learn from careers operating at the highest level.
This is a conversation about artist management, touring strategy, team building, the music business, and how global superstars are actually built.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
ManyChat is making direct-to-fan marketing feel a lot more personal.
In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers can use Instagram DM automation, voice memo-style messages, Lightreel research, and CRM strategy to build stronger fan relationships.
Nick gets into comment-to-DM flows, tour link automation, smart delays, viral edit research, Shopify buyer data, phone numbers vs emails, and why a smaller list of high-intent fans is more valuable than a huge list that never converts.
A practical conversation for artists, managers, and music marketers trying to turn followers into real fans and build systems that actually move with the artist.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
Spotify data can tell you when to spend and when to wait.
In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about music marketing budgets, release strategy, and scaling songs with real audience signals.
Instead of throwing money at every record, Nick explains why the shape of growth matters more than the size of the budget. He gets into Spotify for Artists metrics, streams per listener, source of streams, algorithmic playlists, catalog songs, and how to know when a song is worth pushing harder.
A practical conversation for artists, managers, and music marketers trying to use data without letting it kill the creative instinct.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
New episodes drop Sundays @ 10am ET
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